Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label Premium Concept. Show all posts
Showing posts with label Premium Concept. Show all posts

Sunday, 6 March 2016

GENEVA - Nissan pushes into the future with Intelligent Mobility making cars safer and greener.

Nissan’s Intelligent Mobility vision pushes towards safer & more sustainable future
  • Builds on company leadership in electrification and vehicle intelligence  
  • Intelligent Driving, Power, Integration cornerstone of new vision 
  • Vision designed to guide Nissan’s future product and technology pipeline 
  • Focused on enhancing the driver and passenger experience 
IDS concept makes its European debut at Geneva
  • IDS (Intelligent Driving System) Concept represents Nissan’s vision for the future of EV and autonomous driving
  • Complex system of sensors & AI brings us closer to a zero fatalities future
  • On-road autonomous drive technology demos in Europe in 2016
‘Piloted Drive’ Qashqai to roll off the production line in 2017
  • Nissan’s first vehicle in Europe to feature autonomous drive technology next year
  • New  technology allows cars to drive autonomously in a single lane in heavy traffic conditions on highways
  • Plan to launch a range of cars with increasing autonomous capabilities by 2020
  • Boost for European manufacturing with refreshed Qashqai made at Sunderland Plant
World premiere of new ‘Premium Concept’ Qashqai and X-Trail crossovers
  • Striking design and styling offers fresh take on successful crossover segment
  • Use of carbon fibre, 20-inch wheels, enhanced ‘V-motion’ grilles makes bold statement
  • Explores potential of exciting new level of personalisation in its class
  • Designed with the ‘Premium Urbanite’ and ‘Premium Adventurist’ in mind
  • Qashqai ‘Premium Concept’ features ‘Piloted Drive 1.0’ autonomous technology
Electric vehicle technology ecosystem propelled to new heights
  • Nissan’s new European office to feature world’s largest energy management system
  • 64 Nissan LEAF batteries to power stationary energy storage system
  • 100 vehicle-to-grid chargers to form largest ever grid-integrated electric vehicle (EV) system
  • Shows how EVs can play a part in the energy management systems of the future
Nissan’s advanced technology and future innovation will be in the spotlight at this year’s Geneva Motor Show as Nissan unveils its Intelligent Mobility vision for the very first time and invites its IDS Concept to the stand for its European debut.
Featuring a dynamic display of Nissan’s vision for the future of mobility, the Nissan stand will bring to life the technologies of tomorrow. From a glimpse of Nissan’s vision of the future of mobility to exploring the striking design and styling of Nissan’s new Premium Concept crossovers, the stand once again confirms why Nissan is one of the industry’s most exciting and forward-thinking brands.

Pursuing a goal of zero emission vehicles and zero fatalities on the road, Nissan’s Intelligent Mobility vision is designed to guide Nissan’s product and technology pipeline; anchoring critical company decisions around how cars are powered, how cars are driven, and how cars integrate into society.
At the core of Nissan Intelligent Mobility are three areas of innovation:
  • Nissan Intelligent Driving – creating more driver confidence, spearheaded by Nissan’s autonomous drive technology, Piloted Drive
  • Nissan Intelligent Power – more efficiency, more power, spearheaded by electric vehicles
  • Nissan Intelligent Integration – new links between vehicles and society
This Intelligent Mobility vision is borne out in Nissan’s IDS Concept which makes its European premiere at the Geneva Motor Show. Representing Nissan’s vision for the future of electric vehicles and autonomous driving, the IDS Concept steals the limelight with its highly evolved EV technology, advanced aerodynamic performance, exhilarating acceleration and sophisticated AI capability.   
Set to revolutionise the relationship between driver and car, the new concept proves Nissan stands once again at the forefront of automotive technology - developing practical, real-world applications of autonomous drive technology. Bringing innovation and excitement to everyone.
Nowhere is this better exemplified than in Nissan’s award-winning crossover, the Nissan Qashqai. The Qashqai crossover will be the company’s first vehicle in Europe to feature autonomous drive technology when it rolls off the line next year. Produced at Nissan’s flagship manufacturing plant in Sunderland, UK, the refreshed Qashqai will be equipped with ‘Piloted Drive 1.0’, a feature that allows cars to drive autonomously and safely in a single lane in heavy traffic conditions on highways.
From Piloted Drive technologies to a brand new sense of premium styling, the Geneva Motor Show was also the platform for Nissan’s debut of its ‘Premium Concept’ crossovers. Nissan showcased two striking special versions of its best-selling crossovers, the Qashqai and X-Trail. Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.
From how the Nissan design language is expressed to how advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover.  Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. In addition, the Qashqai Premium Concept features Piloted Drive 1.0 autonomous technology – the same technology that will be available on the Nissan Qashqai in Europe from 2017.
Nissan’s presence at the Geneva Motor Show comes in a year when Nissan recorded its sixth consecutiveyear of growth and best-ever sales in Europe selling 715,623 units by the end of 2015. Maintaining our 4.0% market share and growing sales in key countries including Spain, Italy, UK and Germany, Nissan continues to set new heights.
2016 is also a milestone year for Nissan’s manufacturing facilities, with the flagship Sunderland Plant celebrating its 30th anniversary and Nissan’s St. Petersburg plant marking ten years of operation. This is further proof that ongoing investment to strengthen local production in key markets is paying dividends.

Friday, 26 February 2016

Nissan celebrates European sales success of its crossover range with ‘Premium Concept’ Qashqai & X-Trail.

  • Nissan celebrates European sales success of its crossover range with unique ‘Premium Concept’ versions of the Qashqai and X-Trail
  • Premium and dynamic design showcases how tailored features and customisation could extend each car’s customer appeal
Nissan will showcase two striking special versions of its best-selling crossovers, the Qashqai and X-Trail, at the forthcoming Geneva Motor Show. Taking the current models as a starting point, Nissan has explored how a more premium and dynamic design interpretation could enhance and extend the appeal of its award-winning crossover range in the future.

The two cars are called the Qashqai Premium Concept and the X-Trail Premium Concept. While they are separate models, the colours, materials and themes which run through them mean they are unmistakably a pair. The Qashqai Premium Concept has been created by Nissan Design Europe (NDE) in the heart of London, while the X-Trail Premium Concept is the work of Nissan’s Global Design Centre (GDC) in Japan.
With crossovers playing such an integral part in Nissan’s continuing success across Europe, these two Premium Concepts showcase Nissan’s desire to extend the target market while acknowledging customer diversity.
Shiro Nakamura, Senior Vice President, Design and Chief Creative Officer, Nissan Motor Co., Ltd. commented: “We allowed the creativity of our design teams to shine through in this two-car project. Ultimately we settled on two designs – which are contrasting but share common themes – as they reveal a new premium character in our crossovers.”
From how the Nissan design language is expressed to the advanced materials are used, both cars offer a fresh take on the widespread appeal of a premium Nissan crossover. Considering the concept of the urban explorer, each Premium Concept has a unique execution and is designed to appeal to a very different customer. 
The Qashqai has been designed for the ‘Premium Urbanite’, who dreams of a weekend absorbing the cultural highlights of a European destination city such as Geneva, Paris or Rome. The X-Trail is targeted for the ‘Premium Adventurist’, who will be thinking of mountain adventures in the Alps or the Pyrenees.
Common to both cars is a simple yet vibrant colour palette; the stark appeal of black and white, contrasting with a premium golden copper which brings elegance and warmth to the crossover.
Qashqai Premium Concept
Using a contemporary matt black as its dominant colour, the Qashqai Premium Concept cleverly blends design, colour and new materials. 
High quality premium golden copper-coloured detailing accentuates various points on the body shell – on the wheel arches, around the window line, in the headlamp clusters and on the roof rails – and contrasts sharply with the black to enhance the dynamic silhouette of the exterior. 
It is further highlighted by the authentic carbon fibre used in lower sections, as well as the bold technical detail of the machined 20-inch wheels. 
The bumpers and side sills add an overall feeling of sporting performance and integrated quality. The enhanced ‘V-motion’ grille gives purpose to the car’s nose, and is a bold design statement about its premium positioning.
The interior of the Qashqai redefines premium quality in the compact crossover segment, using soft white Nappa leather upholstery, which is usually found in luxury cars, with quilting finish on the central section of seat back and base. 
The expression of quality is further enhanced by the use of a unique premium golden copper gold weave carbon fibre throughout the interior, with a striking black satin chrome and liquid gloss black on the steering wheel and gear shifter.
X-Trail Premium Concept
In stark contrast to its sibling, the X-Trail Premium Concept uses a matt white paint as its main colour. The bonnet and roof are crafted with deep black matt carbon fibre, giving the car a truly premium yet tough feeling, as well as a lightweight impression. 
The high contrast of the white and black emphasises the line which starts from the ‘V-motion’ grille and continues through the bonnet and side to the rear of the car. This contrast also reflects the rugged ‘go-anywhere’ nature of the adventurous X-Trail. 
The premium golden copper colour is featured on the front skid plate – drawing the viewer’s eye towards it, to enhance the feeling of protection – and on the 20-inch wheels. The body claddings and over fenders are painted in gloss black, a sophisticated touch which lifts the X-Trail beyond other adventure-oriented crossovers.
The interior upholstery is premium leather, with a natural tan and black colour scheme that reflects the car’s appeal to adventurous customers. 
The seats are tailored in a combination of premium leathers; tan coloured leather with a ‘cloud effect’ design on the head rest and seat sides, plus Ultrasuede® accentuated with gold pearl leather piping on the central section of seat back and base. 
On the dashboard and door trim, black carbon fibre finishing and matt chrome black are used, giving the interior space a premium sports appeal.
Thanks to the close collaboration between Nissan’s Japanese and European design studios, the Qashqai Premium Concept and X-Trail Premium Concept explore the potential of an exciting new level of personalisation in the crossover sector, promoting a much greater level of self-expression within the ownership experience. 
The result is that every occupant in either car – whether they are a passenger or the driver – receives an identical premium and dynamic experience.
Mamoru Aoki, Executive Design Director, Nissan Motor Co., Ltd. added: “As the pioneer of this sector, Nissan will continue to push the boundaries and explore creative solutions to fulfil the broad range of the needs of the aspirational customers in Europe.”