The Toyota Prius Prime has taken the Green Car Of The Year Award for the second year running.

• AND NOW THERE IS ONE….
• SECOND CONSECUTIVE WIN FOR TOYOTA – WORLD GREEN CAR
• Toyota Prius Prime – 2017 World Green Car

The TOYOTA PRIUS PRIME was declared the 2017 World Green Car at a press conference hosted by the New York International Auto Show, Bridgestone Corporation, and Autoneum.

This is the second consecutive World Green Car win for Toyota Motor Corporation. The Toyota Mirai won last year’s World Green Car title.

Jack Hollis, Group VP and General Manager of Toyota division commented, "It is a great honor to have both the Prius Prime and C-HR nominated for World Car of the Year awards. For global automakers like Toyota, consideration for this award is a testament to our focus on developing products that both stir the emotions and meet the mobility needs of our customers in all corners of the world."

Toyota Motor Corporation is no stranger to the World Car Awards program – now in its 13th year.

The Toyota Prius previously earned “Top Three in the World” status in 2010 for both the World Green Car and the overall World Car of the Year categories. The Toyota GT86 was a “Top Three in the World” finalist for 2013 World Car of the Year; the Toyota iQ in 2009 for the same category and the Toyota Harrier Hybrid for 2006 World Green Car.

The TOYOTA PRIUS PRIME was chosen from an initial entry list of 12 new vehicles from all over the world, then a short list of three finalists as announced in Geneva: the Chevrolet Bolt, the Tesla Model X and the Toyota Prius Prime.

To be eligible for the 2017 World Green Car award, a vehicle had to be all-new, or substantially revised, in production and introduced for sale or lease to the public in quantities of at least 10 in at least one major market during the period beginning January 1, 2016 and ending May 31, 2017. 

Tailpipe emissions, fuel consumption, and use of a major advanced power plant technology (beyond engine componentry), aimed specifically at increasing the vehicle's environmental responsibility, were all taken into consideration.

Vehicles in all award categories are selected and voted on by an international jury panel comprised of 75 top-level automotive journalists from 23 countries around the world. 

Each juror was appointed by the World Car Steering Committee on the basis of his or her expertise, experience, credibility, and influence. Each juror typically drives and evaluates new vehicles on a regular basis as part of their professional work. 

Through their respective outlets they collectively reach an audience of many millions world-wide. The international accounting firm KPMG tabulates the jurors’ ballots.

Previous World   winners were: Toyota Mirai (2016), BMWi8 (2015) and the BMW i3 (2014), then the Tesla Model S (2013), the Mercedes-Benz S 250 CDI BlueEFFICIENCY (2012), the Chevrolet Volt (2011), the Volkswagen BlueMotion (2010), the Honda FCX Clarity (2009), the BMW 118d with Efficient Dynamics (2008), the Mercedes-Benz E320 Bluetec (2007) and the Honda Civic Hybrid (2006).

The Road to World Car began in Paris on September 29, was followed by test-drives in Los Angeles in November, continued in Geneva with the Top Three in the World announcement, and finally ended today with the declaration of the winners in six categories at the New York International Auto Show.

2017 marks the 11th anniversary of the partnership between World Car and the New York show, and the fourth consecutive year that the World Car Awards have retained their ranking as the number one automotive awards program in the world in terms of media reach.

The Global Trends Report, co-presented annually by Prime Research and Autoneum, was also released today.The report is the culmination of research and insights across the past six months. Autoneum CEO Martin Hirzel said, “The auto industry is in the midst of an upheaval that goes far beyond anything it has experienced in the past 100 years. 

Emerging industry trends such as autonomous driving, electric mobility and connected cars are changing not only vehicles and their technologies but also their concepts and forms. As the market leader in acoustic and thermal management for vehicles, Autoneum today already offers a large variety of multifunctional and lightweight technologies and components to meet the requirements of modern mobility. 

With our recently established “Competence Center for New Mobility” in Sunnyvale, California, Autoneum is taking a committed and active role in driving vehicle advancement by developing innovative technologies and components for all forms of mobility.”

World Car of the Year is more than just an awards program. The World Car community brings together a large cross section of experts and professionals from every segment of the automotive industry. World Car connects the global industry around the very best of today and inspires, with insights, the ideas and trends of tomorrow. 

Thus defining The Road Ahead platform shared with our presenting partners Bridgestone Corporation, Prime Research, Autoneum and, most recently, Brembo.

“As the world’s largest tire and rubber company, we are proud to partner with the World Car program for the 9th consecutive year,” said Mike Martini, president, original equipment tire sales, U.S. and Canada, Bridgestone Americas Tire Operations. “This is an important forum for leaders in the automotive industry to celebrate achievements in innovation, performance and sustainability. 

As new mobility preferences emerge, we must continue to collaborate across our industry to deliver cutting-edge technology and world-class products that meet the needs of a changing global customer base.”

In a rapidly changing automotive world, Brembo is also focused firmly on the future and the vehicles it will bring to market. Brembo is committing significant resources to perfecting ever more sophisticated virtual simulation methodologies that includes the study of forms, materials, technologies and surface treatments able to meet the needs of the new-generation vehicles, with a particular focus on environmental impact aspects, which drives all of Brembo’s development activities.

Toyota announces cumulative global sales of it's Hybrid ranges have now topped NINE Million Units.

Toyota Motor Corporation is proud to announce that the cumulative figures for global sales of its hybrid vehicles reached 9.014 million units as of April 30, surpassing the 9 million unit mark (1). This latest million-unit milestone was achieved in just nine months.

Helping to mitigate the environmental effects of automobiles is a priority for Toyota. Based on the stance that eco-friendly vehicles can only truly have a significant positive impact if they are widely used, Toyota has endeavored to encourage the mass-market adoption of hybrid vehicles across the globe.

In 2015, Toyota added a hybrid model of the popular minivan, the Sienta and began selling the latest hybrid icon: the fourth-generation Prius. 

Overseas, Toyota introduced the Corolla and Levin hybrid models in China -- with locally-produced hybrid systems -- and added a hybrid model of the RAV4 to its ever-increasing hybrid line-up. As of the end of April 2016, Toyota is selling 33 hybrid passenger car models and one plug-in hybrid (PHV) model in more than 90 countries and regions.

Toyota announced the Toyota Environmental Challenge 2050 in October of last year, setting challenges that it will undertake in order to reduce the negative impacts automobiles have on global environmental health to as close to zero as possible, and to contribute to the creation of a sustainable society. In order to fulfill these challenges. 

Toyota is working to expand its lineup of hybrid vehicles even further and will work to contribute to the environment by achieving annual sales of 1.5 million units, and cumulative sales of 15 million units by 2020.

Toyota calculates that as of April 30, the use of Toyota hybrid vehicles (2) in lieu of conventional vehicles of similar size and driving performance has resulted in approximately 67 million fewer tons (3) of CO2 emissions  -- believed to be a cause of global warming. Toyota also estimates that its hybrid vehicles have saved approximately 25 million kiloliters of gasoline compared to the amount used by gasoline-powered vehicles in the same class.

Toyota launched the Coaster Hybrid EV in August 1997 and the Prius, the world's first mass-produced hybrid passenger vehicle, in December of the same year. Since then, Toyota hybrid vehicles have received tremendous support from consumers around the world.

Toyota has positioned hybrid technologies, which encompass all of the component technologies necessary for the development of environment-friendly cars and which facilitate the use of different fuel combinations, as core environmental technologies for the twenty-first century. 

Toyota is committed to continuing its work to enhance performance, reduce costs, and expand its product lineup to create vehicles that are ever-more popular with consumers.

^{1Including plug-in hybrid vehicles; Toyota data}

^{2Excluding the Coaster Hybrid EV and "Quick Delivery 200"}

^{3Number of registered vehicles × distance traveled × fuel efficiency (actual fuel efficiency in each country) × CO2 conversion factor}

Toyota has moved towards taking Diahatsu as a wholly owned subsidiary with a completion date of August.

Toyota Motor Corporation (Toyota) and its subsidiary Daihatsu Motor Co., Ltd. (Daihatsu) have reached an agreement whereby Daihatsu will become a wholly-owned subsidiary of Toyota by way of a share exchange (expected to be completed in August 2016).

The purpose of the agreement is to develop ever-better cars by adopting a unified strategy for the small car segment, under which both companies will be free to focus on their core competencies. Ultimately, this will help Daihatsu and Toyota to attain their joint goal of achieving sustainable growth.

Additionally, the aim of the share exchange is to enhance the value of both brands. 

Although Toyota and Daihatsu will engage in friendly competition and maintain separate management styles that capitalize on their respective capabilities, bringing the two together under a shared strategy will enable them to jointly overcome otherwise prohibitive obstacles in the future, including resource-intensive undertakings such as the development of next-generation technologies and entry into business areas with growth potential.

Explaining the decision, Toyota President Akio Toyoda said, "This is an opportunity for us both to stop feeling that we need to go it alone, and trust each other to take full advantage of our respective strengths. In other words, we can now focus on our core competencies. That, I believe, is the key to achieving and sustaining global competitiveness."

USA - Toyota & Lexus to build the RAV4 & RX in the US and Canada from 2019 at Woodstock & Cambridge Plants

Toyota announced today that it will produce RAV4 vehicles in its Cambridge North Assembly plant starting in 2019. With Lexus RX in Cambridge, and Toyota RAV4 in Woodstock and Cambridge, Toyota Motor Manufacturing Canada (TMMC) will become a North American hub for sport utility vehicles. The company also announced that it will be adding hybrid RAV4 production.

The RAV4 and Lexus RX are 2016 Model Year, and are not to be confused 

with the stated 2019 versions, which may or may not be the same, or similar.

“The RAV4 and the RAV4 hybrid are great products for TMMC,” commented Toyota Motor North America Chief Executive Officer Jim Lentz. “RAV4 is a leader in the fastest growing segment of the North American auto industry. We forecast that the segment will continue to demonstrate strong growth with the RAV4 being a major player.” Mr. Lentz also explained that “producing additional RAV4s, a more upscale, more complex, higher content vehicle, fits well with TMMC’s well-earned reputation for quality.”  

To accommodate the change, the Cambridge North Plant will receive significant new investment, including the introduction of Toyota’s New Global Architecture (TNGA). TNGA is an innovative, integrated approach to developing and building vehicles, involving new production equipment and new processes. 

TMMC President, Brian Krinock explained that “with a new platform and the latest technology, TMMC will have the flexibility to respond to the evolving needs of the automotive marketplace.” He also said that “bringing TNGA to Canada will propel us to the next generation of automotive manufacturing and provide the basis for our longstanding commitment to employment stability.” Mr. Krinock also observed that “when we implement this project in 2019, we will have been making vehicles in Canada for thirty years. This investment will revitalize our plant and create the foundation for our future success.”

 

Toyota Motor Manufacturing Canada Inc. manufactures the Toyota Corolla, RAV4, Lexus RX 350 and RX 450h vehicles and is the first plant outside of Japan to build a Lexus vehicle. The company employs more than 8,000 Team Members at three manufacturing plants in Ontario, Canada.

Toyota overtakes Volkswagen as it's sales grow whilst VW's drops over the emissions scandal.

Toyota Motor regained its global sales lead over Volkswagen Group as its German competitor braces for consumer blowback from a widening emissions-cheating scandal.

Toyota today said it sold 7.49 million vehicles through September, topping the 7.43 million that Volkswagen reported earlier this month. Deliveries declined 1.5 percent for both Toyota and VW.

The results include less than two weeks of sales reporting by Volkswagen after its admission to rigging diesel engines with software that deceived regulators about pollution levels.

VW led Toyota in global sales through the first six months but the company is now readying repairs to 11 million vehicles worldwide and has stopped sales of diesel models in several markets as it brings engines into compliance.

VW is also facing a slowdown in demand in China, its largest market, with its namesake brand declining 7.4 percent in the first nine months.

"Toyota will be the No. 1 for this year," Koji Endo, an auto analyst at Advanced Research Japan, said. "VW may be facing sales difficulties due to the scandal towards next year in Europe and the U.S., and I don’t see the Chinese market coming back anytime soon."

Volkswagen’s emissions scandal led to the resignation of CEO Martin Winterkorn, who had set a goal to vault the company past Toyota and General Motors Co. to become the world leader by global sales. GM’s deliveries dropped 1.9 percent to 7.2 million vehicles during the first nine months.

As Volkswagen stumbles, Toyota is now preparing to begin deliveries of its updated Prius. After almost seven years without a redesign, the company is promising a sportier ride for its top-selling hybrid, an improvement in fuel economy of about 10 percent and an even bigger boost for an Eco version of the model. Sales begin in Japan before the end of the year.

Toyota planned to add about 1,400 workers at factories in Japan to ramp up production of the new Prius and its updated Land Cruiser sport utility vehicle, people familiar with the matter said in August.

As one of the top-selling models within Toyota’s lineup built exclusively in the company’s home market, the Prius will help boost Japan exports. Toyota is also betting improved acceleration and added safety features will lift demand for the $80,000 Land Cruiser, its most expensive SUV, in markets including the U.S.

REPORT HERE

USA RECALL - TOYOTA - The Japanese giant starts to recall over 420,000 RAV4 models for corrosion.

Toyota Motor Sales, USA, Inc. today announced that it is conducting a safety recall of approximately 421,000 Model Year 2009-2012 RAV4 and approximately 2,500 Model Year 2012-2014 RAV4 EV vehicles. 

In the involved vehicles, water dripping onto the windshield wiper link can, over time, cause corrosion and wear at the wiper link joint. In some cases this could result in the separation of the wiper link from the wiper motor crank arm. If separation occurs, the windshield wipers could become inoperative, which could reduce driver visibility and increase the risk of a vehicle crash.

Owners of the involved vehicles will be notified by first class mail. Toyota dealers will replace the water channel, wiper link, and wiper motor crank arm with new ones.

Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time.  For the most up-do-date Safety Recall information on Toyota, Lexus or Scion vehicles, customers should check their vehicle’s status by visiting toyota.com/recall and entering the Vehicle Identification Number (VIN).  

Safety Recall inquiry by individual VIN is also available at the NHTSA site:safercar.gov/vin.  For any additional questions, customer support is also available by calling Toyota Customer Service at 1-800-331-4331, or Lexus Customer Service at 1-800-255-3987.

Toyota's Tacoma truck revised and now more efficient, aims to retain its title at the USA best midsized truck.

• New V6 Engine, Transmission and Suspension Tuning
• Most Powerful and Most Fuel Efficient Tacoma Ever
• Legendary TRD Off-Road Toughness
• Assembled in North America
• Value Pricing

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America’s best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. 

For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever. 

“For more than 50 years adventure-seeking Americans have relied on Toyota trucks to take them places, on and off-road,” said Bill Fay, group vice president & general manager, Toyota Division.  “The all-new homegrown Tacoma is a tough truck designed, developed and built for lifestyles of the young and young-at-heart.”

Built Tough

The new 2016 Tacoma was partly developed by the Toyota engineering team at Toyota Technical Center in Ann Arbor, Mich. Starting with the frame, they added high strength steel to help enhance rigidity and overall strength. Ultra-high strength steel was integrated into the body shell using a new hot stamping process that reduces weight.

To create a truck to meet the needs of active drivers on a variety of tamed and untamed surfaces, the suspension was fine-tuned to help deliver a smoother on-road ride, while making it even more capable off-road.

           

Get Your Motor Running

The new Tacoma will feature two engines. A 2.7-liter DOHC four-cylinder with VVT-i that will produce 159 horsepower and 180 lb.-ft. of torque @ 4000 rpm. 

EPA estimated city/highway/combined mpg for the 4x2 with an automatic transmission is19/23/21. Estimated fuel efficiency for the 4x4 with a manual transmission is 19/21/20 and 19/22/20 for the automatic.

   

For added performance, Tacoma offers an all-new V6 with a segment-first 3.5-liter Atkinson cycle with VVT-iW (Variable Valve Timing with Intelligent Wider Intake) equipped with Toyota’s D-4S technology, featuring both direct and port fuel injection. The new V6 will generate 278 horsepower, an increase of 42 HP over the previous V6, and 265 lb.-ft. of torque at 4600 rpm. Estimated city/highway/combined mpg for the 4x2 automatic is 19/24/21. The estimated mpg for the 4x4 manual is 17/21/19 and 18/23/20 for the automatic.   

Both engines will be paired with a new six-speed automatic transmission with electronic shift delivering quick and easy shifting. The V6 can also be mated to a new six-speed manual transmission and the four-cylinder to a five-speed manual. The new powertrain makes the Tacoma more powerful and fuel efficient than ever before. 

When equipped with the V6 Tow Package, the new Tacoma can tow up to 6,800 lbs. (per the SAE J2807 tow standard), an increase of 300 lbs. over the previous V6.

Doing It With Style, Inside and Out

Serious, yet fun!  This is the Toyota 

truck design DNA. The Tacoma and Tundra are amazingly capable trucks that are designed to reflect their capability. The Tacoma shares big brother Tundra’s more chiseled face, with a hex grille. From there, Tacoma expresses its own identity.

Inspired by desert racing, CALTY designers in Newport Beach, Calif. and Ann Arbor, Mich. helped make the new Tacoma all about recreational action and athletic agility. To achieve this, the new Tacoma’s wheel flares are strong and muscular for greater wheel travel and the high-lift image reflects its purposeful capability. Four new wheel designs range from 16 to 18 inches.

The front end portrays an aggressive attitude with its bold upper grille and a taller, more muscular hood. Mounted high above the redesigned front bumper sit slim, high-tech headlights that feature projection beam lamps with available LED Daytime Running Lights.

From behind, the new locking tailgate emphasizes Tacoma’s wide stance and tough image. The tailgate features an integrated spoiler for improved aerodynamics and a stamped Tacoma logo. The tailgate also adds an easy lowering feature, which allows it to slowly retract, preventing it from slamming down. For the first time ever, Tacoma will offer available an available factory-installed tri-fold hard tonneau cover for securing gear when you’re away from the truck.

Tacoma’s tough exterior is complemented by an interior that conveys a sport truck image reflecting an athletic, go anywhere, off-road feel. Once inside, drivers will notice a sporty design theme in the instrument panel for a more driver-focused experience. Soft-wrapped trim and metallic accents set the stage for a high-quality look and feel that is a starting point for an array of available premium features. Among them are:

• Qi wireless charging
• Smart key with push-button start
• Leather-trimmed seats
• Power tilt/slide moonroof
• Dual-zone automatic climate control
• Enhanced touchscreen audio
• Blind-spot monitor with Rear Cross Traffic Alert

In addition to offering more premium features, Toyota engineers also made the new Tacoma quieter than ever. To accomplish this, all seals were enhanced and a multi-layer acoustic windshield and sound-absorbing headliner were added. Finally, a floor silencer pad helps to further reduce road noise. 

Interior storage is maximized in Access Cab models with fold-up rear seats and under-seat storage. Double Cab models feature 60/40 split rear seats with adjustable headrests and under-seat storage.

Making the Grades 

               

The new Tacoma will be available in 29 configurations in two cab types, the extended Access Cab and four-door Double Cab. Each cab will be available in both 4x2 and 4x4 configurations.  

Tacoma will now be available in five model grades, each with its own personality and unique look.  Tacoma grades include:

• Work-ready SR
• Iconic SR5
• Athletic TRD Sport
• Tough-as-nails TRD Off-Road
• Top of the line Limited

The two TRD grades are inspired by Toyota Racing Development’s more than 35-year history in desert off-road racing and a heritage of vehicles that have helped off-road enthusiasts conquer the toughest terrains in the most remote locations around the globe. Tacoma buyers will now have the opportunity to capture their global adventures on video as every Tacoma will come standard with a GoPro^® mount located near the rear-view mirror.

The Access Cab models ride on a 127.8-inch wheelbase and have a 73.7-inch-long bed. The Double Cab is offered in two versions: the 127.4-inch wheelbase with a 60.5-inch bed or 141.0-inch wheelbase with the 73.7-inch bed.

Both bed styles are built to take punishment with a composite inner bed made from a sheet-molded composite (SMC) deck and tough, durable walls that are 10-percent lighter than steel. The bed deck features two-tier loading and an integrated deck-rail utility system with four standard adjustable tie-down cleats. The deck rail system is compatible with Genuine Toyota Accessories, including a fork-mount bike rack, a cargo divider that locks into the rails to help keep cargo from sliding around the bed, and mini tie-downs with hooks that also help to secure cargo in the bed.  An available 120V/400W power point further extends the bed’s utility.

The new Tacoma will be available in eight exterior colors including three new colors: Quicksand, Inferno, and Blazing Blue Pearl. Additional colors include: Super White, Silver Metallic, Magnetic Gray, Black, and Barcelona Red.

Inside, all Tacoma models will feature a four-way driver’s seat with lumbar support and four-way adjustable front passenger seats. The SR and SR5 grades are equipped with fabric-trimmed seats with a fun and youthful look. Seating for the TRD Sport and Off-Road grades are uniquely upholstered with embossed fabric that conveys a dynamic and rugged feel. The premium Limited grade features a rich, yet sporty leather trim. Interior colors include:

• SR: Cement Gray 
• SR5: Cement Gray; and Black with Caramel or Red colored seat stitching, dash and door accents.   
• TRD Sport and TRD Off Road: Graphite and Black with Orange colored seat stitching and accented instrument panel ring. 
• Limited: Hickory leather-trimmed interior.

Traveling Off the Beaten Path

All Tacoma 4x4 models are equipped with 4WDemand part-time 4WD with an electronically controlled transfer case and Automatic Limited Slip Differential (Auto LSD). Tacoma TRD Sport models are equipped with sport-tuned shocks. TRD Off-Road models include an off-road tuned suspension equipped with Bilstein^® shocks. 

Tacoma off-roading adventures will reach new levels of fun in the TRD Off-Road grade thanks to the addition of incredible technology. A Multi-Terrain Select system (automatic transmission only) allows the driver to choose between different types of terrain such as loose rock, or mud and sand. Each input regulates wheel spin by adjusting throttle and brake pressure to provide maximum traction on almost any terrain. 

Additional off-road technology includes Locking Rear Differential, Hill Start Assist Control (HAC), Clutch Start Cancel (manual transmission only), Active Traction Control, and Crawl Control.  Engaging Crawl Control allows the driver to select a speed of 1-5 mph. The Crawl Control system takes over the acceleration and braking, allowing the driver to focus solely on steering.

  

All Tacoma models are equipped with a coil-spring double wishbone front suspension and stabilizer bar and leaf spring rear suspension with staggered outboard-mounted gas shocks. Brakes are power-assisted ventilated front disc and rear drum brakes with a tandem booster.

Optional on V6 models is a Class IV towing receiver hitch with transmission oil cooler with water and air cooler, 130-amp alternator  (manual transmission only), 4- and 7-pin connector, and Trailer-Sway Control.

Staying Entune^®

All Tacoma SR grades come standard with the base Entune Audio system. The system features the Entune Multimedia Bundle, which includes:

• 6.1-inch touch-screen display
• AM/FM CD player
• six speakers
• auxiliary audio jack
• USB 2.0 port with iPod^® connectivity and control
• advanced voice recognition
• hands-free phone capability
• phone book access and music streaming via Bluetooth^® wireless technology
• Siri^® Eyes Free
• Integrated backup camera display

Tacoma SR5 models will come standard with Entune Audio Plus, which adds a  6.1-inch high-resolution touch screen display, Connected Navigation Scout GPS Link App, SiriusXM All-Access Radio (includes 3-month complimentary trial), HD Traffic and Weather (in major metro areas).

Entune Premium Audio leverages the user’s smartphone to provide a richer in-vehicle experience with fully integrated access to navigation, entertainment and information services. The Entune Premium Audio and Entune Premium JBL^® Audio systems feature engaging mobile apps, including Destination Search, iHeartRadio, MovieTickets.com, OpenTable^®, Pandora^®, Yelp, Facebook Places and Slacker Radio plus real-time traffic, weather, fuel prices, sports and stocks. Access to Entune services is subscription free.

Entune Premium Audio is standard on TRD Sport and TRD Off-Road grades. It adds Integrated Navigation and App Suite, the Entune Multimedia Bundle with a seven-inch high resolution touch screen with split display, Entune^® App Suite, HD Radio, HD predictive traffic and Doppler weather overlay, AM/FM cache radio, and Gracenotes album cover art.

At the top of the line, the Tacoma Limited comes standard with the Entune Premium JBL Audio system, which adds six JBL speakers and 1 subwoofer, providing excellent sound quality. 

Individualize It

The Tacoma offers plenty of choices when it comes to individualizing a truck, yet Toyota makes it easy by offering nine core packages: SR Utility Package, SR Convenience Package, four levels of the SR5 Appearance Package, and three levels of Premium & Technology Packages.

The SR Utility Package is for Tacoma owners looking to create a work truck-type configuration as it removes the rear seats for added utility space and adds black door handles, black mirror caps, black rear bumper, and a fixed rear window.

The SR Convenience Package adds cruise control and remote keyless entry.

The SR5 Appearance Packages bundle styling, technology and comfort features, including 16-inch silver alloy wheels, color-keyed overfenders, rear parking sonar, Entune Premium Audio, and more.

The Premium & Technology Packages bundle comfort and technology features including Dual Zone Climate Control, heated front seats, Blind Spot Monitor with Rear Cross Traffic Alert, auto-headlamps, power tilt/slide moonroof, Entune Premium JBL Audio, and more.

Toyota dealers offer a wide array of accessories, including TRD performance components, that expand Tacoma’s utility, comfort and driving fun.

Safety First

Standard on all Toyota models is the Star Safety System™, which includes Vehicle Stability Control (VSC), Traction Control (TRAC), an Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), and Smart Stop brake override technology (SST). 

Every Tacoma has standard three-point seatbelts for all seating positions, driver and front passenger Advanced Airbag System, driver and front passenger knee airbags, and front and rear Roll-sensing Side Curtain Airbags.

Standard active headrests for the front seats move up and forward almost instantly in the event of certain rear-end collisions to help reduce the distance between the occupant's head and the headrest.

Additional standard safety features include a Tire Pressure Monitor System (with individual tire location alert on most grades). A Class IV towing receiver hitch (V6 only) with transmission oil cooler with water and air cooler, 130-amp alternator  (manual transmission only), 4- and 7-pin connector, and Trailer-Sway Control.

Value Pricing

The manufacturer’s suggested retail price (MSRP) for the 2016 Tacoma 4x2 will range from $23,300 for the SR Access Cab with a 2.7-liter 4-cylinder engine and six-speed automatic transmission to $34,745 for the Double Cab Limited 3.5-liter V6 with a six-speed automatic transmission.

The MSRP for the 2016 Tacoma 4x4 will range from $24,825 for the SR 4-cylinder engine with a five-speed manual transmission to $37,820 for the V6 Limited with the six-speed automatic.

The MSRP for the Tacoma does not include the delivery, processing, and handling (DPH) fee of $900.  The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

A North American Story

Tacoma is assembled at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio and Toyota Motor Manufacturing, Baja California (TMMBC) in Baja California, Mexico. Both facilities play a major role in carrying on Tacoma’s legendary reputation for quality, durability and reliability (QDR), which has been instrumental in establishing its segment-leading owner loyalty rating. It’s QDR has also helped establish Tacoma as the highest rated vehicle in its class in resale value for the past 10 years according to Kelley Blue Book. The all-new Tacoma builds on this tradition with enhancements in every aspect over the current Tacoma including, design, ruggedness, and performance in horsepower and fuel efficiency. 

50 Years and Counting

Backed by more than 50 years of unwavering capability, an unbreakable attitude, and an off-road racing heritage, the all-new Tacoma is hungry for adventure and ready to tackle almost any challenge that it encounters. It is the ultimate tool for the outdoorsman that likes to get out there and go places.              

Limited Warranty and Toyota Care

Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to all components other than normal wear and maintenance items. Additional 60-month warranties cover the powertrain for 60,000 miles and corrosion with no mileage limitation. The Tacoma also comes standard with Toyota Care, a complimentary plan covering normal factory-scheduled maintenance and 24-hour roadside assistance for two years or 25,000 miles, whichever comes first.

Series	Model	Configuration	2016 MSRP
TACOMA	7122	SR5 ACCESS CAB 4X2 4-CYL AUTO LB	$25,385
TACOMA	7126	SR5 ACCESS CAB 4X2 V6 AUTO LB	$26,995
TACOMA	7128	TRD SPORT 4X2 ACCESS CAB V6 AUTO LB	$29,665
TACOMA	7146	SR5 DOUBLE CAB 4X2 V6 AUTO	$27,985
TACOMA	7148	TRD SPORT DOUBLE CAB 4X2 V6 AUTO	$30,765
TACOMA	7150	TRD OFF ROAD DOUBLE CAB 4X2 V6 AUTO	$30,765
TACOMA	7162	SR  ACCESS CAB 4X2 4-CYL AUTO LB	$23,300
TACOMA	7170	SR5 DOUBLE CAB 4X2 V6 AUTO LB	$28,485
TACOMA	7172	TRD SPORT DOUBLE CAB 4X2 V6 AUTO LB	$31,265
TACOMA	7182	LIMITED DOUBLE CAB 4X2 V6 AUTO	$34,745
TACOMA	7185	SR5 DOUBLE CAB 4X2 4-CYL AUTO	$26,275
TACOMA	7186	SR DOUBLE CAB 4X2 4-CYL. AUTO	$24,130
TACOMA	7513	SR ACCESS CAB 4X4 4-CYL. M/T LB	$24,825
TACOMA	7514	SR ACCESS CAB 4X4 4-CYL AUTO LB	$26,375
TACOMA	7516	SR5 ACCESS CAB 4X4 4-CYL AUTO LB	$28,460
TACOMA	7540	SR5 DOUBLE CAB 4X4 V6 AUTO	$31,060
TACOMA	7542	TRD SPORT DOUBLE CAB 4X4 V6 AUTO	$33,730
TACOMA	7543	TRD SPORT DOUBLE CAB 4X4 V6 M/T	$32,100
TACOMA	7544	TRD OFF ROAD DOUBLE CAB 4X4 V6 AUTO	$33,730
TACOMA	7545	TRD OFF ROAD DOUBLE CAB 4X4 V6 M/T	$32,100
TACOMA	7559	TRD SPORT ACCESS CAB 4X4 V6 M/T LB	$31,320
TACOMA	7558	SR5 ACCESS CAB 4X4 V6 AUTO	$30,170
TACOMA	7560	TRD SPORT ACCESS CAB V6 AUTO LB	$32,950
TACOMA	7562	TRD OFF ROAD ACCESS CAB 4X4 V6 AUTO LB	$32,950
TACOMA	7566	TRD SPORT DOUBLE CAB 4X4 V6 AUTO LB	$34,340
TACOMA	7568	TRD OFF ROAD DOUBLE CAB 4X4 AUTO LB	$34,340
TACOMA	7570	SR5 DOUBLE CAB 4X4 V6 AUTO LB	$31,560
TACOMA	7582	LIMITED DOUBLE CAB 4X4 V6 AUTO	$37,820
TACOMA	7594	SR DOUBLE CAB 4X4 V6 AUTO	$28,915

 All prices listed above exclude the Delivery, Processing, and Handling (DPH) fee.