Which cars are popular in which area's of the UK, read on to find out.

SUV IS TOP IN LONDON’S POSHEST AREA

• carwow.co.uk reveals Britain’s favourite drives region-by region, based on the cars configured and bought through the site during summer 2015
• carwow users in the north clearly favour the Ford Fiesta, while those in the south prefer the Nissan Qashqai
• London’s favourite car as a whole is the VW Golf, while central London likes the Discovery, Knightsbridge prefers the Range Rover Sport and those in Canary Wharf like the Mercedes C-Class
• Glasgow drivers prefer something a little faster, with the 296bhp VW Golf R the most popular car. The Audi Q5 SUV is favourite in Aberdeen
• The Qashqai is favourite in Sunderland where it is built, the Fiesta is popular near Ford’s Technical Centre in Essex, while the Vauxhall Mokka tops the chart in Luton, where Vauxhall is headquartered

carwow.co.uk – the site for Britain’s new-car buyers – has analysed car configurations and sales on its site to discover that the Ford Fiesta and Nissan Qashqai are the nation’s favourite cars.

But the north-south divide appears to be alive and well, with those in the north preferring the accessible Ford, while those in the south would rather drive the more upmarket Nissan SUV.

Blackburn, Bolton, Carlisle, Derby, Durham, Liverpool, Leeds, Newcastle, Preston, Sheffield and more are all cities where the Fiesta tops the charts. Meanwhile, Cambridge, Croydon, Exeter, Guildford, Milton Keynes, Oxford, Reading, Worcester and other southern cities all prefer the Qashqai.

Interestingly, Sunderland – where the Qashqai is built – favours the Nissan, while all the areas that surround it favour the Fiesta. In Essex, where Ford’s Dunton Technical Centre is based, the Fiesta takes the top spot in Romford, Colchester and Southend. In Luton, where Vauxhall is headquartered, the brand’s Mokka SUV is top of the leaderboard.

Detailed maps of London and the areas around Birmingham and Manchester reveal different tastes across cities. Alderley Edge, for example, known as the home of many of Manchester’s Premiership footballers favours the Audi Q5 luxury SUV, while Manchester’s favourite car is the VW Polo. Birmingham’s wealthy Edgbaston area likes the Mercedes C-Class while Birmingham itself prefers the Ford Fiesta.

In London, the VW Golf reigns supreme but in Knightsbridge – home of the world-famous Harrod’s store – the Range Rover Sport luxury SUV comes out on top. On some of the capital’s most congested streets – in Central London – the Land Rover Discovery is favourite. Meanwhile, in Canary Wharf, where many of the nation’s banks are headquartered, the Mercedes C-Class is the most popular car.

Some cities in the UK clearly have more exotic taste in cars, with the top-configured car in Glasgow being the 296bhp four-wheel-drive Volkswagen Golf R. In Aberdeen, meanwhile, it was the Audi Q5 luxury SUV.

James Hind, CEO of carwow, said: “Every month we see just under 100,000 new cars configured on carwow.co.uk, which gives us a real insight to car-buying habits and trends across Britain. It’s great to see the majority of regions in the UK are driving a car with a British connection – the Qashqai is built here, much of the Fiesta was developed here and the Mokka, popular Range Rover and Land Rover models all come from British brands.”

What new car buyers really want, new survey tells all.

• carwow conducts UK-wide survey ahead of September registrations to discover new-car buyers’ top 10 most important considerations
• Performance and brand fall outside the top 5, while design and style fall outside the top 10
• Colour features in the top 3, alongside price and fuel economy

carwow the UK’s largest new-car buying platform has conducted a national survey to discover the top 10 most important considerations of new car buyers. 

carwow data shows that August is the busiest research month for car buyers in the UK, ahead of new registrations in September. The survey, of UK-based Google users, shows that the top 10 most important considerations are:

1.   Price

2.   Fuel economy

3.   Colour

4.   Insurance grouping and cost

5.   Safety

6.   Performance

7.   Manufacturer

8.   Size

9.   Quality

10. Engine size

James Hind, carwow CEO, said: “carwow is a business built on putting buyers first, by empowering customers with all the information they need before they buy a car. This is why we conducted the survey – to make sure we are providing the buyers with exactly what they want.  We were most surprised to discover that performance, brand and design fall someway down the list of top considerations. 

He added: “Colour, on the other hand, which barely gets a mention in traditional car reviews, is actually the third most important thing for new-car buyers. This is the kind of information used to make carwow as absolutely up to date and relevant for our customers, particularly in this most busy period for new car buyers.”

Following the new survey results, carwow will launch a New-Car Buyers’ Car of the Year awards. Based on the top 10 buyer considerations revealed in this survey, the new awards will counter the traditional assessments based on performance and design, to become a true buyer-empowered list of the cars that really deliver what new-car buyers want. More details will be announced later in the year.

With carwow, buying a new car is as easy and hassle-free as it should be – car dealers compete over buyers, offering consumers the car they configure at a great price. And because carwow only works with the best-rated dealers in Britain, the customer experience comes with satisfaction guaranteed. 

With more than £300m in car sales through the platform so far, and buyers making savings totalling over £40m, (on average £3,600 per car), both car retailers and consumers are benefitting from the carwow revolution.

Latest Survey shows that a massive 81% have been the victim of Road Rage at some point.

• carwow, the UK’s largest new-car buying platform, finds that 81 per cent of British drivers have been a victim of road rage
• One in five British drivers have actually got out of their car to confront another driver
• Respondents also revealed that in a worrying 48 per cent of cases someone has driven aggressively at them as a result of road rage
• City driving reported as by far the most frustrating environment

Research by carwow, the UK’s largest new-car buying platform, has revealed that a staggering 81 per cent of drivers have at one point been a victim of road rage. Worryingly, in nearly half of those cases victims told carwow that someone had driven aggressively at them as a result.

To make matters worse, five per cent of victims reported they had been physically attacked and four per cent claimed their car had been damaged as a result of road rage. Incredibly, one in five respondents said they had got out of their car to confront someone.

carwow’s figures – taken from a survey of 1000 UK drivers – reveal a worrying trend for frustration on Britain’s increasingly crowded road network. Almost half of drivers found city driving to be the most frustrating, while one in four said that motorway journeys were sure to rub them up the wrong way.

The Institute of Advanced Motorists’ Head of Driving Standards, Pete Rodger said: “This research highlights a common problem on UK roads, and no matter how you look at it, driving dangerously to try and teach someone a lesson is never the solution. We’d recommend plenty of forward planning, give other drivers room, stay in control and try to stay calm – everybody makes mistakes.”

carwow’s survey also asked respondents to name the reasons for road rage, with 74 per cent claiming it was because of bad driving, 30 per cent saying other drivers are too slow and six per cent getting road rage because another driver got angry at them.