USA - Strategic Vision has named four FCA US LLC vehicles to its “Most Loved Vehicles in America”

• Dodge Charger and Durango "most loved" in their respective segments for third consecutive year
• Dodge Challenger captures Specialty Coupe segment
• Jeep® Wrangler Unlimited wins Entry SUV segment in 2016 "Most Loved Vehicles in America" survey by Strategic Vision

Strategic Vision has named four FCA US LLC vehicles to its “Most Loved Vehicles in America” list:

• Dodge Challenger (Specialty coupe)
• Dodge Charger (Full-size car) – third consecutive year
• Dodge Durango (Mid-size SUV) – third consecutive year
• Jeep Wrangler Unlimited (Entry SUV)

“Challenger, Charger, Durango and Wrangler Unlimited are four vehicles that symbolize what drives customer love,” said Christopher Chaney, senior vice president – Strategic Vision. “As segment leaders, they are creating the strongest emotional experiences and giving owners the individuality and pride of top-performing new vehicles.”

Strategic Vision’s research shows that true advocacy and brand loyalty begin not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This metric continues the company’s rich tradition of cutting-edge research, and reveals in their most recent automotive research which vehicles are doing the best at creating love, and shows why they can be more successful than their competition.

Based on Strategic Vision's quantitative New Vehicle Experience Study (NVES) of more than 44,000 owners, the CLI results represent the Most Loved Vehicles in their segments as rated by new vehicle buyers

USA - Dodge celebrates as 7 Chrysler Group cars are named "Most Loved in the USA"

• The 2014 Dodge Dart, Dodge Durango, Dodge Charger, Dodge Challenger, Jeep® Grand Cherokee, Ram 1500 and Ram 2500/3500 have all been named the “Most Loved Vehicles in America” by Strategic Vision

Strategic Vision has named seven Chrysler Group LLC vehicles as its “Most Loved Vehicles in America,” including:

• Dodge Dart (Small Car)
• Dodge Durango (Mid-size SUV)
• Dodge Charger (Large Car)
• Dodge Challenger (Specialty Coupe)
• Jeep® Grand Cherokee (Mid-size SUV)
• Ram 1500 (Full-size Pickup)
• Ram 2500 and 3500 (Heavy Duty Pickup)

Consumers were surveyed on whether they Hate or Love their vehicles, or particular aspects of the vehicle and the experiences they deliver. The best-of-the-best earned the titles of “Most Loved Vehicles in America,” reflecting how hard people can fall in love with what they drive.

“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of U.S. Sales – Chrysler Group LLC. “It’s meaningful to have our customers express their satisfaction and emotional attachment they have with our vehicles; that is what drives us to create and develop vehicles that customers can continue to love.”

Scores are calculated using the reported Love score for each of the attributes delivered by the vehicle and the dealership experiences weighted by each vehicle’s outcome scores – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™.

Each point, as measured on The Edwards Commitment Scale™, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. Each point discriminates the quality and depth of the emotional response from the next.

“In our full-year automotive study, the winners both surprise and delight some pundits in the industry,” said Christopher Chaney, Executive Vice President for Strategic Vision. “Love creates vehicles that have a strong position in their markets and is ultimately expressed in being Loyal.”