Brass Monkey appearance package is now available on the Dodge Durango Limited model.

• Brass Monkey appearance package available on Durango Limited model features 20-inch Burnished Bronze aluminum wheels, Gloss Black grille and exterior badge, and a monochromatic exterior
• Anodized Platinum appearance package available on Citadel model adds 20-inch Satin Carbon aluminum wheels, Platinum grille, exterior mirror caps, fog lamp bezels, exterior badge, door handles and lower sills
• 2015 was Dodge Durango’s best sales year since 2006

The 2016 Dodge Durango is getting some new bling in time for spring in the form of two new appearance packages: Brass Monkey and Anodized Platinum. Dealers are now able to start placing orders from Feb. 11 and these new appearance packages will start arriving in dealerships in the second quarter of 2016.   

New for 2016, the Brass Monkey appearance package is available on the Durango Limited model. It features 20-inch Burnished Bronze aluminum wheels, a Gloss Black grille and exterior badge, and a monochromatic exterior. 

Durango further leverages the Brass Monkey name launched on 2015 model-year Charger and Challenger SRT models, which feature the available Burnished Bronze wheel finish. The Durango Limited’s Brass Monkey appearance package has a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $995.

Also soon to arrive on dealer lots, the 2016 Dodge Durango Citadel model offers a new Anodized Platinum appearance package, which adds new 20-inch Satin Carbon aluminum wheels and Platinum grille, exterior mirror caps, fog lamp bezels, exterior badge, door handles and lower sills, giving the Durango Citadel an even more polished look, while building on its proven performance, utility and comfort. The Citadel’s Anodized Platinum appearance package has a U.S. MSRP of $1,095.

“The Dodge Durango is the Charger of the full-size SUV segment; there’s not another seven-passenger, rear-wheel-drive based SUV like it on the road,” said Tim Kuniskis,  Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America. 

“We see a great response when we give our Dodge and SRT customers the opportunity to make their vehicles unique, so offering new custom exterior options is just one way we plan to continue to keep building on Durango’s success.”

Dodge continues to deliver customization and features that its loyal Durango customers love. These two new looks are now available along with the segment-exclusive Radar Red Nappa leather seats and a BeatsAudio nine-speaker premium audio system that includes a subwoofer and a 506-watt amplifier. 

This BeatsAudio premium audio system offers studio quality sound in the customer’s vehicle, available on the Durango Limited, R/T and Citadel.

The Dodge Durango boasts class-leading towing and driving range, confident driving dynamics, advanced technology, aggressive styling, and with the addition of the Brass Monkey and Anodized Platinum appearance packages, now offers even more ways customers can customize their ride.

USA - Dodge celebrates as 7 Chrysler Group cars are named "Most Loved in the USA"

• The 2014 Dodge Dart, Dodge Durango, Dodge Charger, Dodge Challenger, Jeep® Grand Cherokee, Ram 1500 and Ram 2500/3500 have all been named the “Most Loved Vehicles in America” by Strategic Vision

Strategic Vision has named seven Chrysler Group LLC vehicles as its “Most Loved Vehicles in America,” including:

• Dodge Dart (Small Car)
• Dodge Durango (Mid-size SUV)
• Dodge Charger (Large Car)
• Dodge Challenger (Specialty Coupe)
• Jeep® Grand Cherokee (Mid-size SUV)
• Ram 1500 (Full-size Pickup)
• Ram 2500 and 3500 (Heavy Duty Pickup)

Consumers were surveyed on whether they Hate or Love their vehicles, or particular aspects of the vehicle and the experiences they deliver. The best-of-the-best earned the titles of “Most Loved Vehicles in America,” reflecting how hard people can fall in love with what they drive.

“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of U.S. Sales – Chrysler Group LLC. “It’s meaningful to have our customers express their satisfaction and emotional attachment they have with our vehicles; that is what drives us to create and develop vehicles that customers can continue to love.”

Scores are calculated using the reported Love score for each of the attributes delivered by the vehicle and the dealership experiences weighted by each vehicle’s outcome scores – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™.

Each point, as measured on The Edwards Commitment Scale™, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. Each point discriminates the quality and depth of the emotional response from the next.

“In our full-year automotive study, the winners both surprise and delight some pundits in the industry,” said Christopher Chaney, Executive Vice President for Strategic Vision. “Love creates vehicles that have a strong position in their markets and is ultimately expressed in being Loyal.”