Happy 80th Anniversary goes to the MOPAR Brand as it launches a limited Edition Dodge Challenger.

• Limited-edition vehicle to offer exclusive Mopar Custom Shop, hand-painted exterior features
• Only 80 models each of two color options will be produced to celebrate Mopar brand’s 80th anniversary
• Vehicle includes commemorative owner’s kit and serialized Mopar ’17 80th Anniversary badge
• Mopar ’17 Dodge Challenger to begin arriving in dealerships in second quarter 2017

The Mopar brand continues the celebration of its 80th anniversary with the introduction of the limited-edition Mopar '17 Dodge Challenger.

The vehicle offers a pair of hand-painted, custom, show car trim options. Only 80 models will be available in Pitch Black/Contusion Blue, with another 80 in Pitch Black/Billet Silver, in a nod to 80 years of the Mopar brand.

The Mopar '17 Dodge Challenger also includes Mopar performance parts, accessories, an exclusive owner’s kit and a serialized badge.

“Since its birth in 1937, Mopar has evolved from the name of an antifreeze product to a global customer-care brand,” said Pietro Gorlier, Head of Parts and Service (Mopar), FCA – Global. “The Mopar '17 Dodge Challenger, our latest limited-edition vehicle, is a testament to this philosophy, showcasing how Mopar assists owners in personalizing all FCA US vehicles.”

The Mopar '17 Dodge Challenger joins an exclusive club as the eighth limited-edition, Mopar-modified vehicle delivered straight from the factory. In 2010, the brand produced the first of an ongoing series of limited-edition vehicles, the Mopar '10 Challenger. Other low-run, factory-produced Mopar rides would follow: the Mopar '11 Charger, Mopar '12 300, Mopar '13 Dart, Mopar '14 Challenger, Mopar '15 Dodge Charger R/T and Mopar '16 Ram Rebel.

Mopar '17: Exterior

The Mopar '17 Dodge Challenger begins turning heads through its exterior and a pair of two-tone custom paint options achieved with an assist from the Mopar Custom Shop. Contusion Blue and Billet Silver hues are pulled from the Dodge brand’s color palette, with the upper portion of the Mopar '17 hand-painted Pitch Black at the Mopar Custom Shop to achieve the striking two-tone appearance.

The Contusion Blue color conveys a tone-on-tone look, providing a subtle, hiding-in-plain-sight feel at night and a brilliant appearance in daylight. Billet Silver offers a more high-impact, high-contrast exterior color. The inherent bodylines of the Dodge Challenger are used to transition from Pitch Black to Contusion Blue or Billet Silver, providing a seamless segue point.

A special Mopar 392 logo, also hand-painted on at the Mopar Custom Shop, gives an additional custom touch.

The upper exterior is unified with Pitch Black accents. The standard satin black of the Shaker Hood package by Mopar and Shaker Hood scoop surround is painted Pitch Black. The rear decklid spoiler also receives the Pitch Black treatment, and the Mopar Design badge on the spoiler is turned black-on-black.

20 x 9-inch aluminum wheels are embellished with semi-gloss accents and center caps feature the Dodge logo. Standard chrome exhaust tips are replaced with Dodge Challenger SRT Hellcat black exhaust tips.

Mopar '17: Performance

The six-speed manual transmission Mopar '17 Dodge Challenger also makes a powerful performance statement that enhances the base Dodge Challenger R/T 392. The 6.4-liter, 392 HEMI® engine pumps out 485 horsepower and 475 lb.-ft. of torque and is augmented by the Shaker Hood package by Mopar, which provides performance gains with a hint of vintage styling. The scoop is embellished with Shaker badging.

A Mopar cold air intake also delivers a performance boost and is aided by an air catcher duct system via the headlamp. The upgrade, inspired by the Dodge Challenger SRT Hellcat, feeds additional cold air into the vehicle. Mopar Shaker strut tower braces and caps are silver powder-coated and increase rigidity and handling of the Mopar '17 Dodge Challenger. Four-piston Brembo brakes provide stopping power.

Mopar '17: Interior/Exclusive Content

Heading inside, performance seats are the star, customized with Tungsten Mopar logos embroidered on the seatbacks. Tungsten stitching matching the Mopar logo borders the seats and continues throughout the vehicle, touching the door panels and additional interior areas.

Befitting its limited-edition origins, the Mopar '17 Dodge Challenger is delivered with exclusive content that highlights the vehicle’s prestige and collectability. A special serialized Mopar '17 80th Anniversary badge is included under the hood, announcing 1-80 of the Contusion Blue version and 1-80 of the Billet Silver option.

Each customer will receive a special Mopar '17 Owner’s Kit, packaged in a custom Mopar box that includes:

• Mopar welcome letter
• “Birth certificate” with vehicle specifications, date of manufacture and proprietary vehicle number
• Hand-signed Mopar '17 rendering from the FCA US LLC Product Design Office
• Special Mopar '17 booklet
• Customized acrylic memorabilia showpiece
• Mopar valve stem caps
• Mopar-branded items, including a Mopar ’17 keychain and a Mopar 80th anniversary badge

The limited-edition vehicle will be available in both the U.S. and Canada, with a U.S. Manufacturer’s Suggested Retail Price (MSRP) of $55,790, excluding taxes and destination fees. The Mopar '17 Dodge Challenger will begin arriving in select dealerships in early second quarter of 2017.

The Mopar '17 Dodge Challenger will be displayed at the Chicago Auto Show.

SEMA - FCA US LLC to have a huge display of modified products on display at the SEMA Show in Las Vegas.

• Mopar brand hints at Specialty Equipment Market Association (SEMA) Show customized creations set to debut in Vegas
• Mopar-modified vehicles from the Chrysler, Dodge, Jeep® and Ram brands to fill the 15,345-square-foot Mopar SEMA display on November 1-4
• 2016 SEMA vehicle lineup provides customization blueprint for both vintage and modern Mopar enthusiasts
• Mopar SEMA press event scheduled for traditional 4:26 p.m. PT/7:26 p.m. ET start on Tuesday, November 1
• Mopar press event to feature reveal of exciting new Mopar-powered products

The 2016 Specialty Equipment Market Association (SEMA) Show is drawing near, which means it’s time for Mopar to unleash teaser sketches of the brand’s modified SEMA rides waiting to be displayed at the Las Vegas Convention Center on November 1-4.

Chrysler, Dodge, Jeep_® and Ram vehicles, re-imagined with Mopar production and concept parts and accessories, will share the stage with hundreds of Mopar products on display at the premier automotive specialty products trade show.

Including Mopar-modified vehicles created especially for SEMA, 14 FCA US vehicles will spread out over the 15,345-square-foot Mopar exhibit.

Jeep and Dodge both take Autopacific awards for consecutive years, 65000 people can't all be wrong can they !

• For the sixth consecutive year, Jeep® Grand Cherokee wins AutoPacific’s Ideal Vehicle Award (IVA) for the Mid-Size SUV segment
• For the fourth year, Dodge Challenger out-points its competition winning the IVA in the Sporty Car segment
• Based on 65,000 responses from a national survey, AutoPacific’s Ideal Vehicle Awards measure the changes owners desire in their vehicles

FCA US LLC announced today that the automotive research group AutoPacific has named Jeep® Grand Cherokee – the most awarded SUV ever – and Dodge Challenger "Most Ideal Mid-Size SUV" and "Most Ideal Sporty Car" in their respective segments.

 

Owners of the 2015 Jeep Grand Cherokee and 2016 Dodge Challenger indicated they are driving a vehicle that meets or exceeds their expectations. 

This is the sixth consecutive year the Jeep Grand Cherokee has won AutoPacific’s Ideal Vehicle Award for the Mid-Size SUV segment and the fourth year the Dodge Challenger has won the award in the Sporty Car segment.

 

“The Jeep Grand Cherokee has been a consistent winner in AutoPacific’s Ideal Vehicle Award research. For the last six years, Grand Cherokee owners have rated the vehicle as the SUV best targeted to its owners’ wants and needs,” said George Peterson, president of AutoPacific, Inc. “Grand Cherokee owners want very little changed. 

This is a testament to the excellence Jeep planners, designers and engineers have in understanding exactly what their customers want.”

 

Surveyed owners placed the 2016 Dodge Challenger at the top of the Sporty Car segment for its best-in-class ideal vehicle. 

The Dodge and SRT brands offer the most complete lineup of muscle cars in the market, including the 2016 Dodge Challenger SXT with its standard powerful and fuel-efficient Pentastar V-6 engine combined with the standard TorqueFlite eight-speed transmission that delivers 305 horsepower and an estimated 30 miles per gallon on the highway; the 2016 Dodge Challenger R/T with the high-torque 5.7-liter HEMI® paired with the TorqueFlite eight-speed or six-speed manual transmission; and the 6.4-liter HEMI Challenger R/T Scat Pack that delivers 485 horsepower and 475 lb.-ft. of torque (the most horsepower and torque available for less than $40,000) with the TorqueFlite eight-speed or six-speed manual. 

The 2016 Dodge Challenger SRT 392 adds six-piston Brembo® front brakes, adaptive damping suspension and SRT Drive Modes to the same 6.4-liter naturally aspirated HEMI powerplant, while the Challenger SRT Hellcat with its 707-horsepower supercharged 6.2-liter HEMI V-8 engine is the most powerful and fastest muscle car ever.

 

“The Dodge Challenger has a wide product range that provides what Sporty Car drivers want. Challenger has hit its target out-pointing Sporty Car competitors in Ideal Vehicle attributes,” said Peterson.

 

The 2016 awards are based on responses from over 65,000 owners of new model year 2015 and 2016 vehicles across all major manufacturers. Surveyed after 90 days of ownership, respondents were asked what changes they would make to their car or truck in 15 key categories, including ride and handling, interior storage, safety features, power and acceleration and technology.

USA - Dodge celebrates as 7 Chrysler Group cars are named "Most Loved in the USA"

• The 2014 Dodge Dart, Dodge Durango, Dodge Charger, Dodge Challenger, Jeep® Grand Cherokee, Ram 1500 and Ram 2500/3500 have all been named the “Most Loved Vehicles in America” by Strategic Vision

Strategic Vision has named seven Chrysler Group LLC vehicles as its “Most Loved Vehicles in America,” including:

• Dodge Dart (Small Car)
• Dodge Durango (Mid-size SUV)
• Dodge Charger (Large Car)
• Dodge Challenger (Specialty Coupe)
• Jeep® Grand Cherokee (Mid-size SUV)
• Ram 1500 (Full-size Pickup)
• Ram 2500 and 3500 (Heavy Duty Pickup)

Consumers were surveyed on whether they Hate or Love their vehicles, or particular aspects of the vehicle and the experiences they deliver. The best-of-the-best earned the titles of “Most Loved Vehicles in America,” reflecting how hard people can fall in love with what they drive.

“Having seven Chrysler Group vehicles named as ‘Most Loved Vehicles in America’ by Strategic Vision is a terrific honor,” said Reid Bigland, Head of U.S. Sales – Chrysler Group LLC. “It’s meaningful to have our customers express their satisfaction and emotional attachment they have with our vehicles; that is what drives us to create and develop vehicles that customers can continue to love.”

Scores are calculated using the reported Love score for each of the attributes delivered by the vehicle and the dealership experiences weighted by each vehicle’s outcome scores – commitment, overall satisfaction, total top emotional responses, proposed repurchase loyalty and actual repurchase loyalty – to provide a Most Loved Index™.

Each point, as measured on The Edwards Commitment Scale™, ranges from 1=Hate it, 2=a Failure, 3=Unsatisfactory, 4=Satisfactory, 5=Excellent, 6=Delightful and 7=Love it. Each point discriminates the quality and depth of the emotional response from the next.

“In our full-year automotive study, the winners both surprise and delight some pundits in the industry,” said Christopher Chaney, Executive Vice President for Strategic Vision. “Love creates vehicles that have a strong position in their markets and is ultimately expressed in being Loyal.”