GENEVA - SEAT launches all new SUV and celebrates the 20th Anniversary of the Alhambra MPV.

• New model, Ateca, to become the third pillar of the brand
• The company steps into a steadily growing sub-segment
• Brand sales worldwide grow in the first two months of 2016
• Alhambra celebrates the 20^th anniversary with a special edition  

SEAT has unveiled its first SUV at the Geneva Motor Show 2016. The new Ateca is a unique combination of distinctive design, dynamic driving fun, urban versatility and compelling utility. First-class connectivity, innovative assistance systems and highly efficient drives are among its technology highlights and make the Ateca one of the most innovative SUVs in the segment. 

Outstanding quality, precision production and very attractive value-for-money make it a true SEAT, and something that will make every day and every mile that little bit more enjoyable.

The new SEAT Ateca is named after a Spanish town to retain the tradition and to give true brand and authentic Latin flavour, character and personality. It has been 100% designed and developed in Barcelona. 

“The essential role of this car will be to help the brand take a further step forward in terms of image” says Luca de Meo, Chairman of the Executive Committee of SEAT, S.A. “Ateca will cover a steadily growing sub-segment in Western Europe in recent years.”

"The Ateca shows a clear evolution of SEAT’s characteristic design language and the Ateca also stands for emotion and functionality." says Dr.Matthias Rabe, Executive Vice President for Research and Development. 

"This car offers outstanding off-road capabilities and guarantees an exceptional driving experience in all kinds of conditions with perfect traction. The Ateca also includes innovative technology, for example in terms of lighting and connectivity."

The SEAT Ateca will be available before the summer in Germany and Spain and progressively after in other markets, including the UK in September. It will come with petrol and diesel engines ranging from 115 PS to 190 PS,  2WD and 4WD versions, and manual and DSG gearboxes. The extensive array of technology options extends from full-LED headlights to a broad portfolio of assistance systems, like an innovative Traffic Jam Assist and new Emergency Assist, to a package of latest-generation infotainment systems with eight-inch touchscreens and Full Link connectivity. Three trim levels offer colours and top-quality materials to suit every taste. 

Brand Sales

SEAT continues to post positive sales gains in the first two months of the year compared to the same period in 2015, as global sales to date got close to 1%. Luca de Meo also underlined that for the third consecutive year SEAT increased sales.

In 2015, brand deliveries exceeded 400,000 vehicles (400,037; +2.4%), and this figure accounts for an increase of 25% in the last three years since 2012, its best sales result since 2007. 

Alhambra 20^th Anniversary

The most spacious and versatile vehicle in the SEAT line-up celebrates its anniversary with a special edition. The first-generation SEAT Alhambra was presented 20 years ago – and quickly developed to become a successful model for family, hobbies and leisure, as well as for business and fleet customers. The new SEAT Alhambra 20^th anniversary special edition unites unique design features with an extensive package of technologies. The new addition is immediately recognisable through its 17-inch alloy wheels in high-gloss black, which are complemented perfectly by xenon headlamps, tinted side and rear windows and a large panoramic sunroof. The interior is defined by distinctive, dark Alcantara upholstery with stitching in light corn silk. Those seated in the first row of the Alhambra 20^th anniversary edition benefit from sports seats with massage function.