bentley is back on the ice for 2016, now with added Bentayga, the fastest SUV in world, now that will be fun on ice.

• Bentley’s extraordinary ice-driving event returns for 2016
• Bentayga to demonstrate prowess on frozen lakes of Finland
• Former World Rally Champion, Juha Kankkunen, leads tuition team

The most powerful, most luxurious, most exclusive and fastest SUV in the world, the Bentley Bentayga, makes its ice-driving debut in 2016 at Bentley’s flagship customer event, Power on Ice.

Power on Ice is an unforgettable four-day experience that provides the opportunity to push a full range of Bentley cars to their limits. Running throughout February next year, guests will be among the first to explore the Bentayga’s extraordinary capabilities in one of the most beautiful and challenging environments in the world.

Two days of exhilarating ice driving training are provided by the vastly experienced Bentley Ice Driving Team. Leading the tuition will be four-time World Rally Champion and two-time ice-speed record holder, Juha Kankkunen – who personally designs each of the ten ice tracks.

A range of Bentley models, including the brand’s performance flagship, the Continental GT3-R, will take on the challenging off-piste tracks.  Thanks to their all-wheel-drive systems – and Bentley’s new Drive Dynamics Mode with optional Responsive Off-Road Setting in the case of Bentayga – each of the models can constantly adjust the distribution of power between front and rear wheels depending on available traction, ensuring optimal grip is delivered.

The home of the event will be the unique Chalet Ruka Peak. Relaxing evening meals featuring contemporary Finnish cuisine and a traditional smoke sauna will afford guests time to unwind after an adrenaline-fuelled day. Night time husky-sled safaris to an historic reindeer farm complete the immersion into Finnish culture and ensure a truly unique experience.

2015, Bentley Power on ice, has its best year ever, I want to play !

• Mulsanne Speed and GT3-R bring luxury and performance to the ice
• Over 200 enthusiasts form record attendance
• Charitable appeal winners join experience

2015 has proven to be the most powerful year yet for Bentley’s flagship winter experience event, Power on Ice. The Continental GT3-R and Mulsanne Speed both made their debut on the frozen lakes of Finland piloted by more than 200 Bentley enthusiasts, forming the largest attendance in the event’s history.

On tracks personally designed by four-time world rally champion Juha Kankkunen, on six-foot thick frozen ice, Bentley’s flagship the Mulsanne Speed was joined by the rarest and most dynamic member of the Continental family of Grand Tourers, the Continental GT3-R. Inspired by the Continental GT3 race car, the GT3-R blends proven track and road credentials; a unique interpretation of performance-focused luxury. 

Limited to only 300 examples, the GT3-R proved to be the exclusive highlight of the event, impressing with its capabilities on ice.

Two charity competition winners also joined the team in Finland. Two spaces on Power on Ice were donated by Bentley as prizes in a competition that raised over £11,000 for charity Care2Save, providing funds to improve excellence in hospice and palliative care around the world.

Care2Save winner Ian Bradley, commented – “Getting behind the wheel of a Bentley on a frozen lake in Finland was truly exhilarating. The opportunity to passenger with Juha Kankkunen, while enjoying luxurious hospitality, contributed to what was a once in a lifetime experience, and all for a worthy cause, Care2Save.”

About Power on Ice

As exhilarating as it is exclusive, Power on Ice is a four-day event that allows guests to experience a range of Bentley models beyond the restrictions of every-day driving.

In addition to the Mulsanne Speed and GT3-R, a range of Continental GTs and Flying Spurs utilised all-wheel drive systems to conquer the off-piste driving challenge with ease. Constantly readjusting the levels of power to the front and rear wheels depending on available traction, Bentley’s Grand Tourers ensure optimal grip is delivered regardless of the imperfections of the surface. Snowmobile rides and ice-karting provide a dynamic challenge at a different pace.

Running throughout February 2015, the programme provided two full days of extreme driving delivered by Kankkunen and in-car tuition from the Bentley Ice Driving Team, creating a truly memorable Bentley experience.

Delivered for Bentley by Brandscape, more information about the event can be found at

http://events.bentleymotors.com/en/power-on-ice/.