Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.
Showing posts with label SQ7. Show all posts
Showing posts with label SQ7. Show all posts

Monday, 19 September 2016

USA - WardsAuto has named the 2017 AUDI Q7 SUV to the 1st-ever Wards 10 Best User Experiences for 2016

  • Wards 10 Best User Experiences evaluates the user-friendliness and effectiveness of the vehicle’s technologies and features
  • New portfolio of available driver assistance systems and infotainment features in the Q7 contributes to the intelligent user experience
  • Audi flagship SUV delivers ‘surprise and delight’ to the driver, judges said

The 2017 Audi Q7 earns a spot among Wards 10 Best User Experiences with editors noting that the Q7 makes for a first-rate, intuitive user experience in the luxury SUV segment.


As manufacturers increasingly strive to create vehicle systems designed to minimize distraction and frustration, the Q7 received high marks for its virtual cockpit, excellent sound system and the intelligence of the adaptive cruise control.



“We are honored to be recognized by WardsAuto on their inaugural list of vehicles with exceptional user experiences,” said Scott Keogh, President Audi of America. “The Q7 embodies Audi’s position as an industry leader in the development of connected car applications and driver assistance systems that are redefining how customers interact with our vehicles.”

WardsAuto editors evaluated vehicles based on the overall effectiveness of the user experience, how easily the car connects with a compatible smartphone, user-friendliness of the controls, the availability of the advanced driver assistance technology, and how appealing the materials are as a component of the user experience.

The innovative Audi virtual cockpit transforms the way the driver interacts with the Q7 through an entirely digital dashboard that renders 3D graphics with brilliant clarity. 

A quad-core NVIDIA Tegra 3 processor that can deliver vibrant color at 60 frames per second helps to enhance the infotainment viewing and navigating experience via the large Google Map images supported with 4G LTE (where available). 

Newly available Audi smartphone interface offers Apple CarPlay™ and Google™ Android Auto integration for compatible smartphones.

In addition to infotainment and connectivity features, the advanced Q7 driver assistance systems are designed to help drivers navigate the road and traffic with confidence. 

Standard Audi pre sense® basic and city can prepare the vehicle for impact in the case of an impending collision. 

Available Audi pre sense rear helps monitor the traffic following the vehicle and takes similar actions to Audi pre sense basic while Audi side assist provides blind spot monitoring via LED indicators on the exterior mirror housing

“One of our judging criteria recognizes a user experience that delivers ‘surprise and delight’ to the driver, and the Audi Q7 does that many times over,” said WardsAuto Senior Editor, Tom Murphy. 

“From the high-resolution, brightly colored graphics in the Audi virtual cockpit to the simple phone pairing and the available driver assistance systems, the Q7 makes for a first-rate, intuitive user experience.”

The Q7 competed among a field of 29 nominees for the accolade, which complements the annual Wards 10 Best Interiors award. Audi will formally receive the award during a ceremony held at the WardsAuto User Experience Conference, taking place October 4, 2016 in Novi, Michigan.

Sunday, 24 July 2016

The New Audi SQ7 Flagship model is now available to order, and it is one hell of a car packed full of kit.

Technological trendsetter can now be configured on audi.co.uk and ordered in UK Audi Centres nationwide
  • New 435PS and 900Nm Q7 flagship priced from £70,970 OTR, available to order now with first deliveries starting in August
  • Standard specification includes S-specific interior and exterior details, virtual cockpit, adaptive S air suspension, active sound exhaust system, rear view camera and Valcona leather upholstery with S embossing
  • New driving dynamics sports pack featuring quattro with sports differential, all-wheel steering and electromechanical active roll stabilization exclusive to the SQ7 TDI
  • Key optional equipment also includes 22-inch diamond-cut alloy wheels, carbon ceramic brakes, Audi Matrix LED headlights, Tour pack featuring Traffic Jam Assist and night vision
Another pioneer joins the UK Audi range this week – the new SQ7 TDI, priced from £70,970 OTR, is notable not only as the first ever ‘S’ version of the Q7 luxury SUV, but also as the first series production car to incorporate new electric powered compressor (EPC) technology that consigns ‘turbo lag’ to history. 
Supporting two sequentially activated turbochargers, the EPC helps to generate pulling power that is unparalleled in this class, and the V8 TDI-powered Q7 flagship is able to deftly deploy it thanks to a chassis bolstered by state-of-the art electromechanical active roll stabilisation.

The integration of both systems is made possible by a powerful new 48-volt electrical subsystem which makes its Audi debut in the Q7 and will be the springboard for numerous revolutionary new technologies in the Audi models of the near future.
As it is electrically driven and therefore not dependent upon exhaust flow like conventional turbochargers, the revolutionary electric powered compressor (EPC) brings its force to bear on the 4.0-litre, eight-cylinder TDI in less than 250 milliseconds, so its benefit is palpable from the second the accelerator pedal is depressed.
Whenever the exhaust gases provide sufficient energy two sequentially activated ‘conventional’ turbochargers take over, all-the-while accompanied by a compelling V8 bellow from the active sound exhaust system.  
Now developing 435 PS and 900 Nm (663.8 lbft) of torque, the redesigned V8 BiTDI firmly stakes this performance flagship’s claim as the most powerful diesel SUV on the market. With the electric powered compressor (EPC) supporting the work of the two turbochargers, especially at lower revs, step-off performance is exceptional, and this is reflected in a 0-62mph sprint time of just 4.9 seconds. Top speed is limited to 155mph, and in the New European Driving Cycle (NEDC), the SQ7 TDI returns up to 39.2 mpg combined. This corresponds to COemissions of 190 g/km. 
TDI debut for Audi valvelift system (AVS)
The exhaust, which each cylinder discharges from both exhaust valves, flows through separate channels within a dual-flow manifold system. Each exhaust valve supplies one of the two sequentially activated turbochargers. The Audi valvelift system (AVS), which makes its debut in a TDI engine in the SQ7 TDI, keeps one valve closed at low and intermediate load and rpm so that the entire exhaust flow reaches the so-called “active” turbocharger. If engine speed increases to the range between 2,200 and 2,700 rpm, the respective second exhaust valve is opened and the second turbocharger is also activated.
The power for the EPC – which peaks at 7 kW – is provided by a 48-volt electrical subsystem, which also makes its Audi debut here. To meet its high power requirements, there is a separate 48-volt lithium-ion battery in the electrical subsystem beneath the luggage compartment. It has a peak output of up to 13 kilowatts, and is connected to the more familiar 12-volt electrical subsystem by a DC/DC converter.
In conjunction with the EPC, the 48-volt electrical subsystem also paves the way for incorporation of an electromechanical active roll stabilisation system. Here, a compact electric motor with a three-stage planetary gearbox separates the two halves of the stabiliser. On an uneven road surface, they are actively decoupled from one another, resulting in improved ride comfort, but during faster driving they are interconnected and twisted against each other. With this advanced stability system on board the SQ7 TDI rolls less in bends and the tendency to understeer is kept even better in check, enabling higher lateral acceleration and thus higher cornering speeds.
Sport differential for the first time in Q7
In the interest of agility the sport differential actively controlling torque distribution between the rear wheels can also be specified for the first time in the history of the Q7 in the new SQ7 TDI. All-wheel-steering is also available to promote even greater stability at higher speeds by turning the front and rear wheels in the same direction, and to aid low speed manoeuvrability in urban situations by turning them in opposing directions.
Housing all this technological accomplishment is an accommodating yet outstandingly aerodynamic body with a low 0.34 drag coefficient and the lowest weight in the class, made possible as a result of innovative multimaterial construction blending aluminium and steel in precisely the right proportions and locations. Underpinning it is standard S-specific adaptive air suspension that reacts to the movements of 20-inch alloy wheels and is controllable via the standard Audi Drive Select adaptive dynamics system.
Visual cues to the ranking of the SQ7 TDI include a unique radiator grille design, an aluminium finish for the side air inlets, mirror housings and door inlays, LED headlights with a striking double-arrow light signature and an exhaust system branching into four rectangular tailpipes.
Under the skin, seven comfortable seats across three rows are upholstered in high quality Valcona leather, and the 235 litres of luggage space can be expanded to up to 1,890 litres helped by the standard electrically folding third seat row. Accessibility is also aided by the standard powered tailgate. Occupants enjoy plenty of space as well, along with a generous quota of equipment as befits a model not only bearing the S badge, but also exemplifying Audi technological ingenuity.
Audi Virtual Cockpit as standard
The fully digital Audi Virtual Cockpit is one of the many standard features, as is the Audi smartphone interface and MMI Navigation plus with the fingertip-sensitive MMI Touch pad control. Also new to the Q7 range is an embedded SIM card which immediately brings the benefits of Internet-based Audi Connect services to the car at no additional cost and without the need to insert a separate data-only SIM as was previously necessary. Google Earth mapping, Google Street View, news, weather, online traffic, flight and train information as well as local fuel prices and entertainment options are among the features available via the 7-inch MMI monitor and the 12.3-inch Audi Virtual Cockpit display.
Audi Connect infotainment is offered on a three-month trial basis, or is included for three years if the optional Technology Package is specified. This cost-effective package also includes the Audi phonebox for wireless smartphone connection to the car’s antenna and wireless, inductive charging (according to the Qi standard) and a head-up display projecting key information onto the windscreen in the driver’s field of vision.
The Audi connect portfolio also includes a new permanently active element known as Audi Connect safety & service, which also integrates the myCarManager package. Thanks to this feature, help from the emergency or roadside assistance services is always available at the touch of a roof lining-mounted button (or automatically in the unfortunate event of a more serious incident), and via myCarManager customers can use their smartphone, in conjunction with the Audi MMI app, to precisely locate their car, lock and unlock it or check if the lights have inadvertently been left on.
Among the more indulgent options available for the new SQ7 TDI are alloy wheels of up to 22 inches in diameter, Matrix LED headlamps capable of diverting their beam around oncoming and leading traffic, S Sport seats plus with contrasting diamond stitching and two optional ‘3D’ surround sound systems from Bose and Bang & Olufsen, the latter offering up to 1,920 watts of music power.
From a more safety and efficiency-conscious perspective, customers can choose from a wide range of 24 optional driver assistance systems. The predictive efficiency assistant, for example, provides additional information in the instrument cluster to help the driver save fuel, while adaptive cruise control with traffic jam assist relieves the driver in slow-moving traffic on well-surfaced roads with clearly defined markings by taking over the steering in many situations.

Thursday, 23 June 2016

GOODWOOD - Audi will have no fewer than NINE new models on display at this years motoring bonanza.

Some of the finest examples of Vorsprung durch Technik from the past and present converge on the UK’s largest motoring garden party 
  • 540PS R8 Spyder tops the power charts while the all-new Q2, the most compact Audi SUV to date, joins the Q7 e-tron plug-in hybrid, the 900Nm SQ7 TDI and A4 allroad quattro
  • Home of quattro off-road driving experience runs right through from Thursday to Sunday at 08:00 to 18:00 each day
  • Oliver Jarvis, one of the trio who clinched third place for Audi at last weekend’s Le Mans 24 Hours race, will drive an R8 V10 plus on the supercar hillclimb on Friday and Saturday
  • Track-side Audi Pavilion ideally placed for viewing all the unmissable action
  • Over 30 Audi models on display over the course of four days 
No fewer than nine brand new Audi models will make their UK public debuts at this year’s Goodwood Festival of Speed, collectively covering an intoxicating spectrum of speed, performance, trendsetting technology and masterly design. 
The latest proponents of Vorsprung durch Technik will include the Q2 compact SUV charting new territory for Audi, the beautifully brawny new S5 Coupé, the ground-breaking new SQ7 TDI and the searing 400PS, sub-five-second TT RS Coupé. 


These rising stars will mingle with Audi masterstrokes of the past, including the Auto Union Type C Grand Prix car, the S1 quattro E2 Group B competition car and the Audi V8 DTM, which will be piloted by Pink Floyd legend Nick Mason, rally legend David Llewellin and circuit racing star Frank Biela respectively.
In keeping with the Festival of Speed’s tradition of annual themes, which this year focuses on ‘full throttle – the endless pursuit of power’, the most potent products in the Audi Sport stable will naturally take centre stage.
Fans can witness the five-cylinder, 400PS TT RS Coupe, the 197mph R8 V10 Spyder and the limited edition R8 selection 24h in the metal, while other high-performance newcomers include the 435PS, 900Nm SQ7 TDI - the first ever series production car to feature an electrically powered compressor - and the 354PS S5 Coupé, which takes to the stand less than a month after its world premiere.
Also representing the other quattro-driven members of the Audi family attending Goodwood are the all-new Q2 and the Q7 e-tron. Audi enters a new segment with the Q2, which combines the very latest technology with a bold new design and compact footprint yet also retains all of the practicality associated with the Q range of SUVs. 
The Q7 e-tron is the brand’s second plug-in hybrid vehicle, offering up to 34 miles of battery-powered driving and a total range of over 820 miles. Both will sit alongside the Audi A4 allroad quattro, an even more rugged variant of the 2016 What Car? Car of the Year that takes cross-country capability to new levels.
Rounding out the nine UK debuts is the new Audi A3 range, which can be ordered now in three-door, five-door Sportback, Saloon or Cabriolet form from UK Audi Centres. The class-leading latest model further develops a series of best-selling qualities that Audi has consistently honed in the A3 over the course of 20 years and takes on board a host of new technology from the classes above.
Goodwood visitors can take in  these models in detail on the stunning Audi stand located right by the track, and a separate exclusive VIP viewing area complete with refreshments is accessible for all Audi owners who show their key fob - a long-standing tradition of the brand with the four rings at Goodwood.
Also customary for Audi is a celebration of its milestone moments from yesteryear, and marking two separate anniversaries will be Audi Tradition with an extraordinary line-up that consists of a ferocious 16-cylinder Grand Prix winner, an all-conquering rally car and a DTM legend.
Pink Floyd drummer and car enthusiast Nick Mason will be taking the wheel of the Auto Union Type C - the most successful model of the Auto Union Silver Arrows before the Second World War. 
In 1936, the 560-hp six-cylinder developed by Ferdinand Porsche won the European Grand Prix Championship. Ever since then, the Type C has been inseparably associated with the name of Bernd Rosemeyer. The leading driver was almost unbeatable in that racing season.
Ensuring that the full force of the five-cylinders under the bonnet of the legendary Audi Sport quattro S1 E2 are unleashed before the crowd will be David Llewellin, who helped to propel the Group A rallye quattro cars to national acclaim in the Eighties.
Five-time Le Mans champion Frank Biela will also drive the 1990 Audi V8 quattro DTM over the weekend. This 462PS-strong racing car was Audi’s debut vehicle at the German Touring Car Masters (DTM) in 1990 where it won the title upon its first attempt.
Goodwood attendees can look forward to an additional attraction this year: Mattias Ekström’s rallycross team will be competing in the motorsport event. As Ekström will be on the DTM grid at the Norisring that weekend, British EKS driver Andrew Jordan will be at the wheel of the 560PS Audi S1 EKS RX quattro in the tradition-steeped race.

Saturday, 28 May 2016

AUTOCAR AWARDS - The Awesome Audi SQ7 wins the Innovation Award for it's Electrically powered Compressor.

Autocar magazine singles out the ground-breaking Audi SQ7 TDI for its significant contribution to future car technology
  • Flagship SQ7 TDI introduces a world first – the electric powered compressor
  • V8 BiTDI is the first ever S model in the Q7 range, producing 435PS, 900Nm of torque for 62mph in just 4.9 seconds 
  • Innovative48 volt electrical subsystem and electromechanical active roll stabilisation implemented for the first time in an Audi model
  • Priced from £70,970 OTR, ordering opens at the beginning of June with first deliveries starting this summer
The world’s oldest surviving car magazine has honoured the world’s first ever series production car to feature an electrically powered compressor with its coveted ‘Innovation Award’. 
Autocar Magazine Editor Jim Holder presented the award acknowledging this and other innovations underpinning the all-new Audi SQ7 TDI at a ceremony held last night at Silverstone.
The performance-boosting compressor technology that supplements the two conventional exhaust-driven turbochargers in the new flagship of the Q7 range is dubbed ‘incredibly influential’ and ‘the start of a new thing’ within the automotive industry by the respected weekly motoring magazine.

It is just one of a number of ground-breaking new departures benefiting the first ever S model in the Q7 range, including the electromechanical active-roll stabilisation system newly complementing the adaptive air suspension and the 48V electrical subsystem working with the conventional 12V network to provide the power base for these new technologies.
Commenting on the win, Editorial Director of Autocar, PistonHeads and What Car? Jim Holder explained: “What caught our judges’ eye this time was the combination of pioneering technologies being introduced by the VW Group, most immediately on the new Audi SQ7, which features an electrically powered compressor with a 48V electric sub-system for the first time. Both we and Audi believe it opens up an important new direction for the cars of the future.”
“The newly developed V8 engine of the Audi SQ7 TDI uses an electric powered compressor – that is a world first,” declared Dr. Stefan Knirsch, Member of the Board of Management for Technical Development at Audi.
900Nm from just 1,000rpm
This compressor supports the work of the two turbochargers especially at low revs and guarantees maximum sprinting capability with no turbo lag. The result is 435PS from 3,750rpm and a mighty 900Nm (663.8 lb ft) of torque from just 1,000rpm, a figure that comfortably leads the competitive field.
The same high performance 48 volt electrical subsystem that powers up the compressor in less than 250 milliseconds and enables it to spin to 70,000 revolutions per minute also provides the energy for the optional electromechanical active roll stabilisation. 
There is nothing comparable with this system among any of its direct competitors. It significantly reduces side tilt of the car and paves the way for firm, communicative handling by reducing roll on bends, achieving higher lateral acceleration and thus faster cornering.
The SQ7 TDI is the first Audi to feature the high-performance voltage system. A DC/DC converter connects it to the ‘standard’ 12 volt electrical system, and it is driven by a separate 48 volt lithium-ion battery mounted beneath the luggage compartment with a peak output of 13 kilowatts.
The UK’s fastest accelerating and most powerful diesel luxury SUV becomes available to order from the beginning of next month, priced from £70,970 OTR. 
It is fitted as standard with an exceptional portfolio of equipment that includes all-LED headlights and LED rear lights, the fully-digital virtual cockpit, MMI navigation plus with MMI Touch and the latest developments in Audi connect, which bring infotainment updates and separate safety and service functionality within the car.
The electromechanical active roll stabilisation system is offered as part of a package aimed at the keenest drivers which also includes a sport differential optimising torque distribution at the rear axle for maximum handling adjustability and all-wheel-steering that also boosts high speed control while aiding manoeuvrability at parking speeds. 
Performance enthusiasts can also upgrade to carbon ceramic brake discs with 10-piston calipers for the ultimate in fade-resistant stopping power.

Friday, 11 March 2016

Audi launches the supercar performance full sized SUV, the SQ7 TDI, power, space and more power.

Biturbo V8-engined SQ7 TDI pushes boundaries with compressor-enhanced performance and electromechanical active roll stabilisation
  • First Audi S model in the Q7 lineup, and the second ever S-specific Audi SUV
  • Electric powered compressor is a world first on a production car
  • Supplements 435 PS and 900Nm from the V8 BiTDI at the disposal of the driver
  • 0-62 mph in just 4.8 seconds, 155mph governed top speed
  • Pricing to be confirmed closer to expected start of UK ordering in May -  first deliveries will begin in  August 
  • Also new at Audi: high-performance, 48-volt electrical subsystem and electromechanical active roll stabilisation
  • The most powerful diesel SUV on sale, developing 435 PS and 900 Nm
  • Audi valvelift debuts in the diesel engine
  • Seven seats, S body styling, 20-inch alloy wheels, all-LED headlights, MMI navigation plus with MMI Touch, adaptive S air suspension, Audi pre sense city and a powered tailgate fitted as standard
Tapping into extra accelerative power becomes as quick and easy as flicking a light switch this week as the new 435PS Audi SQ7 TDI joins the range as the world’s first series production car combining turbocharging with an electrically powered compressor bringing breathtakingly immediate response. 
Consigning ‘turbo lag’ to history, the boundary-stretching technology underscores the newcomer’s eligibility for the ‘S’ badge that denotes extraordinary performance across the Audi range, and fittingly goes hand-in-hand with another major forward stride in dynamics – electromechanical active roll stabilisation for significantly reduced body roll.
At the heart of the new Audi SQ7 TDI is a redesigned V8 BiTDI engine that now develops 435 PS and 900 Nm (663.8 lb‑ft) of torque, firmly staking this performance flagship’s claim as the most powerful diesel SUV on the market. 

The electrically powered compressor dispenses with any sign of turbo lag from step-off acceleration, helping to set an outstanding 0-62 mph sprint time of just 4.8 seconds. Top speed is limited to 155mph, and in the New European Driving Cycle (NEDC), the SQ7 TDI returns up to 38.2 mpg combined. This corresponds to COemissions of 194 g/km. 
"Following the launch of the successful SQ5, we are now also applying the concept of a diesel-engined S model to the Q7 model line. So equipped, the SQ7 TDI with a V8 TDI engine achieves the consumption figures of a six-cylinder. 
The new technology solution of the electric powered compressor in the SQ7 TDI is a world first in the competitive environment, with which Audi once again underscores its claim Vorsprung durch Technik,” said Dr. Stefan Knirsch, Member of the Board of Management of AUDI AG for Technical Development.
Forced induction: Three chargers working together

The 3,956cc 4.0 TDI has been redesigned from the ground up. It combines best-in-class performance with impressive efficiency credentials through the use of two exhaust-gas turbochargers which are activated selectively according to the concept of sequential charging, since exhaust gas only flows through one turbocharger at low and intermediate load. 

The second turbine is only activated at higher loads. The electrically powered compressor (EPC) augments the work of the two turbochargers, particularly in the lower engine speed range, providing for extremely responsive off-the-line performance.

Forced induction concept and electrical system: Electric powered compressor (EPC) and 48‑volt subsystem
The electrically powered compressor is a world first in a production vehicle. This EPC strongly supports the 4.0 TDI engine when starting off and accelerating from low load for exceptional take-up with no turbo lag. It is placed in the air path downstream of the intercooler, close to the engine. 
Because the EPC does not require any exhaust-gas energy to develop boost, it can be used at any time, thus making it the solution for the traditional weaknesses of the classic exhaust-gas turbocharger. With this technology, turbo lag is history.
The EPC provides the engine with the boost energy needed for the dynamic delivery of power in less than 250 milliseconds. Driven by a compact electric motor, its compressor wheel spins up to 70,000 revolutions per minute. The 4.0 TDI thus develops its immense power immediately, with no perceptible lag.
The Audi valvelift system (AVS) is also making its debut in a diesel model from Audi. The inlet and exhaust cam shafts each have two cam contours per valve. On the inlet side, one cam contour supports starting off in conjunction with the EPC, while the other optimises cylinder filling and thus power at high engine speeds. The AVS system on the exhaust side enables activation of the second exhaust-gas turbocharger. 
The sequential charging system controls the two exhaust-gas turbochargers so that only one turbocharger is used at low engine speeds. The second is activated additionally at higher loads and engine speeds. The customer benefits from very good torque delivery and dynamic response across the entire engine speed range.
The exhaust streams from the two exhaust valves are hermetically separated, with each driving one of the two turbochargers. In the lower engine speed range, one valve per cylinder remains closed, so that the full exhaust stream flows to the active turbocharger. When load and engine speed increase, the AVS opens the second exhaust valves. 
This directs flow to and activates the second exhaust-gas turbocharger. The engine achieves its maximum output in this biturbo mode. The switching by the AVS enables fast and precise activation of the second exhaust-gas turbine.
The power for the EPC, which reaches a maximum of 7 kW, is provided by the 48‑volt electrical subsystem. The SQ7 TDI uses this higher-power electrical system, which facilitates the high-power systems electromechanical active roll stabilisation (EAWS) and EPC. 
To meet their high power and energy requirements, the electrical subsystem includes its own 48‑volt lithium-ion battery mounted beneath the luggage compartment with a nominal energy content of 470 watt-hours and peak output of up to 13 kilowatts. A DC/DC converter connects the 48‑volt and 12‑volt electrical systems. 
The required energy is provided by a more powerful and highly efficient generator with an efficiency of over 80 percent at an output of up to 3 kW. 
This is a so-called MOSFET generator (Metal Oxide Semiconductor Field Effect Transistor), which reduces electric losses and increases efficiency. MOFSETs replace the diodes used previously. In addition, the 48-volt storage unit supports the 12‑volt electrical system when required. This also reduces the load on the 12-volt lead battery.
V8 TDI – further technical highlights
The intake side of the 4.0 TDI is on the outside, the exhaust side with the two turbochargers is on the inside of the 90-degree internal V. This layout provides for short gas paths, i.e. spontaneous response and short paths for the emissions control system. The common-rail system generates up to 2,500 bars of injection pressure. Ignition pressure reaches the 200‑bar mark in broad sections of the characteristic.
The innovative thermal management and sophisticated measures in the crankshaft and camshaft drive reduce friction. With the combination of a NOx oxidating catalytic converter and a downstream SCR catalytic converter, which is integrated into the diesel particulate filter and uses AdBlue injection to reduce oxides of nitrogen, the V8 TDI has a particularly efficient emissions control system. 
A sound actuator in the exhaust system amplifies the sonorous eight-cylinder sound and SQ7 TDI drivers can vary the amount of sound it generates using the Audi drive select system.
The biturbo V8 combined with the EPC is a core element of the global Audi diesel strategy. With high torque even at low engine speeds and low consumption figures, it is also ideally suited for markets such as the United States. Its engine characteristic combines supreme pulling power with impressive agility,  exceptional step-off performance and spontaneous response.
High efficiency: The eight-speed tiptronic

The 4.0 TDI in the Audi SQ7 TDI works with strong partners, including a redesigned eight-speed tiptronic which is impressively efficient. It changes gears extremely quickly and efficiently, and at high speeds allows coasting at idle. A self-locking centre differential is the heart of the quattro permanent all-wheel drive system. It is compact, lightweight and interacts very precisely with the suspension control system.

The maxim of lightweight construction also applies to the suspension – its links are made primarily of aluminium. Electromechanical power steering, the Audi drive select driving dynamics system and adaptive air suspension with S-specific tuning are standard. 
Extremely lightweight carbon fibre-ceramic discs will also become optionally available shortly after the market launch. Audi offers the SUV with 20‑inch wheels on 285/45 tyres, with options up to 22 inches from quattro GmbH available soon after UK ordering opens.
Networked suspension control
Audi offers the SQ7 TDI with an optional driving dynamics package comprising three technology modules: sport differential, electromechanical active roll stabilisation and all-wheel steering. The highly integrated suspension control unit is used in the SQ7 TDI. It assumes the central control of the adjustable shock absorbers, the air springs, the sport differential and roll force distribution. 
By incorporating all relevant suspension functions into a central control unit, the developers achieved an optimal networking and coordination of the functions among themselves. The customer thus experiences outstanding handling in any situation.
Body roll stabilisation

A new solution in the competitive environment is the optional electromechanical active body roll stabilisation. Here a compact electric motor with a three-stage planetary gearbox separates the two halves of the stabiliser. On an uneven road surface, they are actively decoupled from one another, resulting in improved ride comfort. 

During faster driving, the tubes are interconnected and twisted against each other. That significantly reduces body roll, i.e. the lean of the car. Together with the transmission, the electric motors produce anything up to  1,200Nm (885.1 lb-ft) torque. 

The effect is taut, precise handling: The car leans less in bends and the tendency to understeer is further reduced. The front and rear stabilisers can be adjusted independently of each other. This active distribution of forces between the front and rear axle has a positive effect on road behaviour. Steering precision and the agility of the car improve significantly.

Compared with conventional hydraulically switched stabilisers, the 48‑volt-based system from Audi offers major advantages. It can develop more power, it works faster and it is activated even at low speeds. Because it requires no oil, the electromechanical active roll stabilisation is also maintenance-free and environmentally friendly.
Bold road behaviour and handling: optional All-wheel steering
With all-wheel steering, the rear wheels turn in by as much as five degrees, making parking easier. The more direct front-axle steering ratio of the SQ7 TDI improves the handling characteristics. Depending on the situation, the rear wheels steer opposite or in the same direction as the front wheels, improving dynamics and stability.
High agility in every bend: quattro with optional sport differential
The optional sport differential provides stable and precise steering, particularly during fast acceleration out of bends. Variable torque between the wheels on the rear axle offers supreme control in curves. The SQ7 TDI is pressed precisely into the bend as a result. Even if the rear end starts to swing out, the quattro sport differential brings it back under control. This technology is available for the first time in the Q7 model range and is reserved exclusively for this top model.
Lightweight construction – innovative multimaterial construction
Thanks to systematic lightweight construction, the Audi SQ7 TDI is the lightest SUV in its segment, yet makes no compromises with respect to crash safety. The body features an innovative multimaterial construction. Hot-shaped and extremely strong sheets form the backbone of the occupant cell; the outer skin is made of aluminium. The centre of mass is low – another factor for the immersive handling. The drag coefficient is an outstanding 0.34.
Powerful and purposeful: Exterior styling
The new Audi SQ7 TDI strikes an impressive balance between powerful and intensified stylistic elements. At 5.07 metres, it is approximately as long as the standard Q7 SE. 
The Audi DNA, such as the sculpted Singleframe radiator grille, distinctively highlighted wheels and flared quattro-style blisters, is unmistakable. All lines and surfaces are designed precisely and incisively, and accentuate the width of the car and thus the solidness of the overall concept. 
The SQ7 TDI has a new radiator grille with an S‑specific design at the bumpers. Other distinguishing features are the side air inlets, the mirror housings and door inlays in standard aluminum. The exhaust system terminates in four rectangular tailpipes.
LED headlights fitted as standard
The headlights have a pronounced three-dimensional appearance overall with a double-arrow signature. The standard LED and optional Matrix LED headlights plus the dynamic rear turn signals underscore Audi’s leading role in lighting design and technology. 
With the LED and matrix LED headlights, the daytime running lights together with the turn signals form a double light guide arrow – a new and unique light signature within the Audi family. Each Matrix LED headlight divides its high beam into 30 individual light-emitting diodes paired with three reflectors. A camera on the interior mirror analyzes t
he traffic situation. Given this information, the control unit individually turns the diodes on and off, or dims them in 64 stages each, depending on the situation. With the millions of different resultant beam patterns, the high-end headlights superbly light up the road, without blinding other road users. Traffic signs are illuminated with less power so that the driver is not blinded by glare.
The functional range of the Matrix LED headlights also includes intelligent cornering lights, created by a shift in the light center position. If the car is equipped with the optional MMI navigation plus, this system’s route data will trigger the cornering light to illuminate around the corner just before the driver begins turning the steering wheel. 
The large LED rear lights vary the theme of the headlamps: The tail lights, activated when the ignition is turned on, create a double arrow like the headlights. The brake light is located in the two upper chambers; the interior of the light has a three-dimensional appearance, with lightness and elegance.
Seven seats as standard

Passengers in the Audi SQ7 TDI experience the largest interior in the segment. The second row has a three-section backrest with segments that can be folded down separately, while the final third row folds up and down electrically.

Interior quality with S-specific design language
More space in the interior sets a new benchmark in the segment. Diffuser vent wrap and application strips emphasize the horizontality and spaciousness of the interior. Comfort features are luxury-class. 
With the SQ7 TDI, customers have the choice between standard sport seats and optional sport seats plus. The sliding/folding seats provide for easier access to the optional third row. 
The power tailgate is standard. The SQ7 TDI boasts elegant design solutions in the interior, including analogue instruments with gray faces and white needles, special welcome screens and S badges.
The complete interior lighting including the luggage compartment employs LEDs. The first upgrade level, the lighting package, is standard. Capacitive (contactless) switches control the light in the door pockets and the reading lamp. 
The instrument panel and door trim contain so-called contour lighting – extremely slender LED light guides that follow the broad lines. Ambient lighting is also available. 
This includes lighted door sill trims and additional contour lighting on the center console. The top version allows the driver of the SQ7 TDI to customise the interior lighting. Via the MMI, the driver can adjust it in several profiles and in five zones, and regulate the colour of the contour lighting in the 'drive select' profile in 32 steps.
The new SQ7 TDI is available in 12 colours. The distinctive radiator grille and underbody guard that encloses the four rectangular tailpipes are finished in twilight grey matt.
High-resolution graphics: Audi virtual cockpit

With its 12.3-inch display, the Audi virtual cockpit presents logically structured information in brilliant graphics. Driver ergonomics are excellent, and operation is intuitive. The driver chooses the display mode via the multifunction steering wheel. A head-up display is also available as an option.

The standard MMI navigation plus with MMI all-in-touch includes a large glass surface on the center tunnel console that provides the finger with haptic feedback after each click. The MMI logic allows for intuitive system operation and also understands terms from everyday speech.
Potent computing power: Infotainment and Audi connect

MMI navigation plus, the top-of-the-line infotainment system in the SQ7 TDI, uses the second-generation Modular Infotainment Platform. Thanks to the integrated LTE module included in the Audi connect package, passengers can surf at high speed with their mobile devices. The Audi connect package (3 month trail is std with the option to extend)  brings comprehensive online functions on board.

New on the market is the Audi connect safety & service package, which also includes the myCarManager package. With this, customers can use their smartphone to lock and unlock the car or check the vehicle status, for example.
Another infotainment highlight is the Audi smartphone interface. In the car, a tailored environment on the MMI monitor makes it easy to control smartphones with iOS or the Android operating system.
Two optional sound systems in the SQ7 TDI are as innovative as they are upscale. The Bose Surround Sound system, which generates the surround sound with 19 speakers, also features two speakers located higher up in the A-pillars to produce the third dimension. In the Bang & Olufsen Advanced Sound System, the digital signal processor drives 11 channels with a total of 23 speakers in such a way that the sound is equally precise and harmonious in every seat. 
Four speakers installed in the A‑pillars and driven via separate channels broadcast those elements that generate the spatial height, creating a big virtual stage. Newly developed speakers and an amplifier with 1,920 watts guarantee musical enjoyment at the highest level.
Array of optional  driver assistance systems
The SQ7 TDI offers a wide range of 24 driver assistance systems to help drivers travel safely, fuel-efficiently and comfortably. The predictive efficiency assistant, for example, provides additional information in the instrument cluster to help the driver save fuel. The standard Audi pre sense city – an anticipatory warning and emergency breaking function for avoiding accidents and protecting pedestrians – makes the SQ7 TDI even safer.
Adaptive cruise control with traffic jam assist relieves the driver in slow-moving traffic on well-paved roads by taking over the steering in many situations. The predictive ACC enables the anticipatory adjustment of driving speed to the route and speed limits, such as when entering towns.