The EPA has recognised that Mazda is the most fuel efficient auto manufacturer in the United States.

• SKYACTIV Technology Delivers Top Fuel Efficiency Spot for Third Consecutive Year 

The U.S. Environmental Protection Agency (EPA) noted in its most recent Light Duty Fuel Economy Trends report that Mazda Motor Corporation is the most fuel-efficient auto manufacturer in the U.S.  

With the highest fleet-wide adjusted fuel economy performance of 29.4 miles per gallon (MPG), and the lowest CO₂ emissions of 328, Mazda led the chart for model year (MY) 2014. 

For the third consecutive year, Mazda has achieved the highest fuel efficiency of any other mainstream automotive manufacturer in the industry, without offering a hybrid or electric vehicle. 

Mazda's uniqueSKYACTIV Technology has made this level of efficiency possible.  SKYACTIV is a suite of component and engineering technologies intended to cut vehicle weight and improve engine efficiency for outstanding environmental and safety performance, without sacrificing the brand’s renowned driving pleasure.

"At Mazda, Driving Matters and so does fuel economy,“ said Jim O’Sullivan, president and CEO, Mazda North American Operations. "Using SKYACTIV Technology, Mazda has been able to achieve class-leading fuel efficiency in nearly every segment it competes in. 

This achievement verifies that Mazda has evolved to offer what others can’t, vehicles that are of high-quality, great looking, fun-to-drive and fuel efficient.“

Mazda's SKYACTIV TECHNOLOGY can be found throughout its vehicle line up including the Mazda3, Mazda6, CX-5 and in the all-new MX-5 Miata and CX-3. 

The Mazda CX-3 crossover utility vehicle has been rated with an EPA-estimated fuel economy as high as 29 mpg city/35 mpg highway, which positions CX-3's fuel economy as class-leading among all 2015 and 2016 subcompact crossover utility vehicles.

Arriving in 2016, the all-new Mazda CX-9 will feature a new SKYACTIV 2.5 liter direct injection turbocharged gasoline engine.  The CX-9 aims to offer customers a combination of great performance in everyday driving situations and excellent fuel economy.

Mazda has also been named by U.S. News and World Report as the 2016 Best Car Brand.

IRELAND - Mazda takes two awards at this years UMWA, Car Of The Year Awards with teh Mazda 2 and 6 Tourer.

• The all-new Mazda2 named Best Supermini by the Ulster Motoring Writers Association.
• The Mazda6 Tourer takes the sought-after Best Executive Car award.
• Mazda’s fully SKYACTIV range available from five dealers across Northern Ireland.

With awards for both the all-new Mazda2 and the Mazda6 Tourer, Mazda has been honoured twice by the Ulster Motoring Writers Association at the annual Northern Ireland Car of the Year Awards.

In a year that has seen the debut of three all-new models, plus substantially revised versions of the Mazda CX-5 and Mazda6, Mazda’s line-up is now one of the youngest in the industry.

Launched in March, the all-new Mazda2 is priced from £11,995 to £17,395 on-the-road (OTR) with a five level grade structure – SE, SE-L, SE-L Nav, Sport and Sport Nav. Bringing new levels of technical sophistication, driving pleasure and active safety to the B-Segment, attractive finance offers ensure the all-new Mazda2 is also a great value proposition in the ultra-competitive supermini marketplace. Since the 1^st September, the range has been boosted by the all-new Mazda2 Sport Black special edition, which offers extra standard equipment and enhanced personalisation in a stylish and great value package.

Recognising the all-round appeal of the all-new Mazda2, leading Northern Irish motoring writer Jim McCauley commented: “The Mazda2 triumphed in the hotly contested Supermini category by providing increased passenger accommodation, and in the case of the featured car, its delightfully willing 90PS petrol engine.”

The judging panel also handed the coveted Best Executive Car title to the Mazda6 Tourer, “fighting off stiff competition from the prestige German marques, the Mazda6 was lauded as an exceptionally fine driving car with a powerful yet economical diesel engine, well balanced suspension and excellent steering response. Overall styling, load carrying capacity and quality finish clinched the decision,” commented the judges.

Across the 28-strong Saloon and Tourer range, the Mazda6 features improved standard equipment and refreshed styling. Upgraded cabin design and enhanced refinement ensure it continues to be a popular choice for business and private buyers, while flagship Sport Nav models are now distinguished by new exterior features including a re-styled grille with a signature wing design that incorporates LED headlights.

The entire Mazda range now features Mazda’s award-winning SKYACTIV technology and eye-catching KODO: Soul of Motion design.  The all-new Mazda MX-5, all-new Mazda CX-3 and revised Mazda CX-5 star alongside the Northern Ireland Car of the Year award-winning all-new Mazda2 and Mazda6 in Mazda’s five Ulster dealerships. 

Special edition Mazda2 Sport Black to be in UK dealerships Now, a great car with a great kit package.

• All-new Mazda2 Sport Black offers sporty styling enhancements and extra equipment.
• Available in two free-of-charge paint colours – Soul Red Metallic and Snowflake White Pearlescent.
• Powered by 1.5-litre normally-aspirated 90ps SKYACTIV-G petrol engine.   
• £15,395 on-the-road (OTR) with attractive 0% APR* Mazda Personal Contract Purchase (PCP).
• Optional exterior graphics and contrasting colour door mirrors allow for new levels of personalisation.

Mazda’s stylish and sophisticated supermini range has been boosted with the launch of the all-new Mazda2 Sport Black special edition. With high levels of standard specification, sporty styling enhancements and the opportunity to personalise your car, the all-new Mazda2 Sport Black arrives in dealerships now. 

Based on the popular 90ps SE-L Nav, the Sport Black features subtle styling enhancements that complement the stylish KODO: Soul of Motion lines of the all-new Mazda2. 

Brilliant Black front and side skirts contrast with both the free-of-charge Soul Red Metallic and Snowflake White Pearlescent paint choices, while the Sport Black is further distinguished by its Brilliant Black roof spoiler and chrome exhaust trim.

There’s also the opportunity for buyers to customise the car even more with two optional exterior graphic designs and contrasting door mirror covers. Sweeping from the headlights to the taillights, the KODO graphic follows the lines of the side profile as they intersect at the centre of the car, while the Race graphic adds sporty stripes low down behind the front wheel. 

Customers can choose to add either or both of these decals to their Sport Black. In addition Soul Red door mirrors on Snowflake White Pearlescent cars and Brilliant Black mirrors on Soul Red Metallic cars provide the prospect of even greater personalisation.

The advantages of the all-new Mazda2 Sport Black special edition extend beyond the Brilliant Black styling enhancements from which it takes its name. In addition to the generous standard equipment of the SE-L Nav, the Sport Black comes with 16” Gunmetal alloy wheels, rear privacy glass, auto lights, rain-sensing wipers and rear parking sensors.

“Thanks to its combination of fun-to-drive handling, stylish looks and generous equipment, the all-new Mazda2 is already winning over UK supermini buyers and our latest special edition model offers even greater value to our customers. 

With extra standard equipment, plus striking styling enhancements the all-new Mazda2 Sport Black is sure to be a very popular addition. 

And thanks to the attractive finance deals available across the range, even more customers can enjoy the refinement, comfort, first-class connectivity and quality of the all-new Mazda2,” comments Peter Allibon, Sales Director of Mazda Motors UK.

The Worlds best selling Two Seater has exceeded sales in the UK with 1000 advanced orders.

• The all-new Mazda MX-5 on sale and in dealerships from the 29^th August.
• Latest version of the world’s best-selling two-seater sports car is proving a hit with UK buyers. 
• Over 1,000 cars pre-sold ahead of this weekend’s official on-sale date.
• Nine model range priced from £18,495 to £23,295 on-the-road (OTR).
• Five level grade structure – SE, SE-L, SE-L Nav, Sport and Sport Nav.
• Two SKYACTIV-G petrol engines - 1.5-litre 131ps and 2.0-litre 160ps.

Mazda’s iconic roadster is once again proving its popularity with British sports car drivers. Ahead of its official on-sale date of the 29^th August, advanced orders of the all-new Mazda MX-5 have passed the one thousand mark, with UK buyers spending more than £20 million as they rush to get hold of the fourth-generation of the world’s best-selling two-seater sports car.

With prices starting from £18,495 (OTR), the all-new Mazda MX-5 is set to reaffirm Mazda’s dominance of the affordable sports car sector. Maintaining the driver-focused ethos it’s famed for, the latest MX-5 was conceived and developed under the concept of “innovate in order to preserve.” 

This engineering philosophy has allowed Mazda to maintain the agility, fun and engagement that has always defined the MX-5 while at the same time meeting ever-increasing safety and efficiency requirements, alongside improved refinement. 

“The MX-5 is our brand icon and its fun to drive character has strengthened the bond between Mazda and its customers for 25 years”, commented Jeremy Thomson, Mazda Motors UK Managing Director. 

“So we’re delighted with the reaction to the new car, it’s won praise and awards from the press, and most importantly it’s resonating with our customers who have been placing orders well-ahead of its arrival in dealerships. 

With demonstrators arriving in showrooms this weekend, I’m sure we’re going to see even more demand, as customers get to drive the car and experience it first-hand.”

Since its UK launch in 1990, the Mazda MX-5 has maintained its unrivalled position as the spiritual successor to the traditional British sports car. 

Across the first three generations, 116,517 MX-5s have been sold in the UK and with exceptionally strong early orders, the all-new fourth-generation Mazda MX-5 is set to build on that sales success.

“With heavy demand for our latest sports car there’s no time to waste when it comes to getting behind the wheel of the all-new Mazda MX-5, and this weekend will see the car make its debut across our dealer network.”, commented Peter Allibon, Sales Director of Mazda Motors UK.  

Featuring Mazda’s award-winning SKYACTIV technology, the all-new MX-5’s 1.5-litre and 2.0-litre ultra-efficient lightweight petrol engines deliver new levels of performance and economy, and with the 1.5-litre engine currently accounting for 54 per cent of pre-order sales, both engines are proving to be popular with UK buyers.  

With a superior power to weight ratio, rear-wheel drive, perfect 50:50 weight distribution and more comfort and technology than ever before, the all-new Mazda MX-5 comes with generous standard equipment. From SE-L models onwards it features climate control air-conditioning, DAB radio, Bluetooth^®and cruise control, plus Mazda’s MZD-Connect connectivity and infotainment system with 7-inch Colour touch-screen display and Multimedia Commander. 

SE-L models with the 2.0-litre 160ps engine are distinguished by 17-inch Gunmetal alloy wheels and piano black door mirrors, and benefit from a strut brace and limited slip differential.

Step up to Sport trim and both the 1.5 and 2.0-litre cars feature rain-sensing wipers, rear parking sensors, smart keyless entry, Premium Bose^®sound system and heated leather seats. With the 1.5-litre 131ps engine, Sport trim MX-5’s come with 16-inch Gunmetal alloy wheels and piano black door mirrors. 

Sport models with the 2.0-litre 160ps engine benefit from a dynamic set-up that includes Sports suspension featuring Bilstein dampers, a limited slip differential and strut brace, while visually, they are marked out by their 17-inch Bright alloy wheels and body coloured door mirrors.

Versions of the all-new Mazda MX-5 fitted with Mazda’s integrated navigation system come with three-years of free European map upgrades, while the range topping 2.0-litre 160ps Sport Nav is available with the optional £350 Safety Pack, which includes High Beam Control and Blind Spot Monitoring with Rear Cross Traffic Alert.

The lightest MX-5 since the iconic original, the all-new Mazda MX-5 is shorter, lower and wider than the outgoing car, with the smallest overhangs and lowest centre of gravity yet. 

These dynamic proportions, combined with Mazda’s KODO: Soul of Motion design philosophy, ensure that the all-new Mazda MX-5’s styling reflects its focus on driving pleasure in an unmistakably contemporary and dynamic way.

Filled to the brim with the undiluted driving pleasure you’d expect, but matched to never seen before levels of comfort, equipment, refinement and sophistication, the all-new Mazda MX-5 is already winning over UK sports car buyers.

USA SALES JULY - MAZDA - Why are Mazda dipping, they have great cars, and brilliant tech, so why ?

Mazda North American Operations (MNAO) today reported U.S. sales for July 2015 of 27,157 vehicles, representing a 7.1-percent decrease versus July 2014. Through July, Mazda has sold 186,153 vehicles year-to-date, representing a year-over-year increase.

"July saw the sell down of Mazda2 and Mazda5 almost complete and the crossing over of the start of sales for CX-3 and MX-5 Miata, making it a transitional month," said Ron Stettner, VP, sales, MNAO.  

"We have high expectations for the new subcompact SUV segment that CX-3 plays in, as well as the arrival of the newest version of the world's best-selling sportscar – the MX-5 Miata – and look for both to bolster sales for Mazda and the industry through the balance of the year."

Key July 2015 sales notes:

• Mazda3 recorded its best July since 2010 at 9,504 (2010 July sales were 9,389).
• The all-new 2016 Mazda MX-5 Miata went on sale in July, contributing to MX-5's best July since 2008 at 1,130 units (2008 sales were 1,181).
• Mazda CX-5 recorded its best July ever with 9,530 vehicles sold.
• Combined sales of Mazda's sixth-generation vehicles (Mazda3, Mazda6, MX-5 Miata and CX-5) were up 7.9 percent YOY and 4.5 percent YTD.
• As the company's sixth-generation of vehicle sales grow so does SKYACTIV^® TECHNOLOGY – Mazda's no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In July 2015, 90.3 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) July sales of 3,437 vehicles, down 5.5 percent YOY.
• Mazda Motor de Mexico (MMdM) reported July sales of 4,482 vehicles, up 24.0 percent versus last year, making it the best June in MMdM history and the 30^th consecutive month of YOY growth. Year-to-date sales for MMdM are up 46.0 percent with 30,429 vehicles sold.

		Month-To-Date							Year-To-Date
		July		July		%		% MTD	July		July		%		% YTD
		2015		2014		Change		DSR	2015		2014		Change		DSR
Mazda2		10		2,075		(99.5)%		(99.5)%	283		10,032		(97.2)%		(97.2)%
Mazda3		9,504		9,381		1.3%		1.3%	64,382		61,529		4.6%		4.1%
Mazda5		551		1,547		(64.4)%		(64.4)%	6,835		8,762		(22.0)%		(22.4)%
Mazda6		4,841		5,046		(4.1)%		(4.1)%	37,148		31,964		16.2%		15.6%
MX-5 Miata		1,130		399		183.2%		183.2%	3,784		3,062		23.6%		22.9%
RX-8				-		N/A		N/A	-		-		N/A		N/A
CX-5		9,530		9,109		4.6%		4.6%	62,873		59,384		5.9%		5.3%
CX-7		-				N/A		N/A	-		1		(100.0)%		(100.0)%
CX-9		1,591		1,678		(5.2)%		(5.2)%	10,848		10,931		(0.8)%		(1.3)%
Tribute		-		-		N/A		N/A	-		-		N/A		N/A
Total Vehicles
CARS		16,036		18,448		(13.1)%		(13.1)%	112,432		115,349		(2.5)%		(3.1)%
TRUCKS		11,121		10,787		3.1%		3.1%	73,721		70,316		4.8%		4.3%
TOTAL		27,157		29,235		(7.1)%		(7.1)%	186,153		185,665		0.3%		(0.3)%
Selling Days		26		26					180		179