PARIS - Peugeot uses it's home show to showcase it's new range of SUV's along with it's entire range of cars and estates.

• PEUGEOT to present the latest 2008, 3008 and 5008 SUVs at this year’s Paris Motor Show
• PEUGEOT i-Cockpit®: the latest generation of digital instrumentation will be first launched on new 3008 SUV and 5008 SUV models available with interactive virtual reality demonstrations
• New PEUGEOT 3008 DKR race car will be showcased ahead of its 2017 Dakar campaign
• Urban mobility solutions; the micro e-Kick and ef01 on display

PEUGEOT presents three world premieres at this year’s Paris Motor Show as it continues to strengthen its SUV and technology offering.  Alongside the much anticipated arrival of the all-new 3008 SUV and all-new 5008 SUV models, the 3008 DKR also has its public debut in Paris, as well as the new generation digital PEUGEOT i-Cockpit® and a number of mobility solutions.    

The all-new PEUGEOT 3008 SUV and 5008 SUV models have their show debut within a dedicated technology space, with a line of efficient PureTech and BlueHDi engines on view.

The PEUGEOT stand gives visitors the chance to fully experience the features of the all-new 3008 SUV, with the new generation of digital i-Cockpit® which is demonstrated using virtual reality technology.

Visitors to the PEUGEOT stand (421) in Hall 1 will also be immersed in the Brand’s sporting heritage, with PEUGEOT Sport versions of the 308 GTi, 208 GTi and race-winning 3008 DKR and 208 WRX vehicles taking centre stage, alongside Roland Garros Line versions of the 108 TOP! and 208.

The PEUGEOT FRACTAL Concept Car - an electric city coupé provides an insight into the evolution of the i-Cockpit® including 3D audio effects, will also be available for visitors to view. Also on display is a variety of Electric Box Mobility products, a PEUGEOT iON and a bicycle with electrical assist.

New PEUGEOT 2008, 3008 AND 5008: SUV offensive

This year, PEUGEOT has launched a range of new SUVs as part of a world offensive in this fast-growing market sector. After the arrival of the 2008 SUV in Europe and major changes to the existing 3008 in Asia, the brand unveiled its new 4008 in China less than a month ago, and is now presenting two all-new SUVs in Paris - the 3008 SUV and 5008 SUV.

PEUGEOT 2008 SUV - the brand's compact SUV

The style and performance of the 2008 SUV has been highly praised by customers (500,000 of which have been produced).

Produced in Mulhouse, France, the new 2008 SUV is second in its category in Europe and first for petrol engines, with four engines that are the ‘Best in Class’.

The new GT Line trim-level, which now covers all models in the PEUGEOT range, offers a sporty and chic ambience while the PEUGEOT i-Cockpit® makes accessing the wealth of in-car technologies intuitive and safe.  

The 2008 SUV’s dynamic handling is supported by an impressive Grip Control system that makes it versatile and able to adapt to most types of terrain. Itis also equipped with Mirror Screen®, which uses MirrorLink®, Apple CarPlay^TM plus the additional safety features of a reversing camera, Active City Brake and Park Assist.

PEUGEOT 3008 SUV: an all-new and competitive C segment contender

The PEUGEOT 3008 SUV is looking to make a considerable impact in the ever-expanding SUV C market segment, offering an attractive and  distinctive style with class-leading technology, especially including the new generation digital PEUGEOT i-Cockpit® for high-tech comfort and security features.

 A range of powerful, efficient engines combines with well-specified models - including the sporty GT and GT Line versions, reflecting the sporting character of new generation SUVs from PEUGEOT.

Produced in Sochaux, France, the new PEUGEOT 3008 SUV will be launched around the world following the Paris Motor Show and on-sale in the UK from January 2017.

The all-new PEUGEOT 5008 SUV seven-seater

The design of the PEUGEOT 5008 SUV breaks new ground as a large seven-seater SUV.

The 5008 SUV includes the new generation digital PEUGEOT i-Cockpit® system and utilises the ‘Efficient Modular Platform 2 (EMP2), and also has a number of high-tech features. Beneath its elegant and dynamic design the 5008 SUV boasts outstanding functionality: with its seven individual seats, the new PEUGEOT 5008 SUV is the first SUV with incredible combined modularity and capability - the seats in the second row are entirely independent, identical, adjustable and foldable. The seats in the third row are foldable and easy to remove to optimise a record 780 litres of space in the boot area. The all-new PEUGEOT 5008 SUV is produced in Rennes, France and goes on sale in the UK in spring 2017.

The PEUGEOT i-Cockpit®: the new generation digital instrumentation

PEUGEOT has continued to enhance the driving experience by reinventing the design of the driver's cockpit. This has resulted in an innovative interior layout known as the PEUGEOT i-Cockpit®. The four elements include; a compact steering wheel for a dynamic feel, head-up instrumentation, a high centre console and touch-screen combine to make a safe and optimal driving environment.

The head-up display combination uses a 12.3-inch high-resolution digital screen with contemporary graphics that is entirely adjustable and customisable. Visually, the large 8-inch touch screen brings together comfort controls in an intuitive way making it easy to use all the vehicle’s features, with the screen neatly located in the centre of the dashboard.

The all-new 3008 SUV also adds further interior enhancements, with two sensory environments on offer. ‘Boost’ for energetic driving, and ‘Relax’ for a calmer experience. Both of these modes are entirely customisable and create a unique and unforgettable on-board experience for driver and passengers alike.

The new PEUGEOT 3008 DKR is ready to take on the Dakar in 2017

PEUGEOT will begin the 2017 Dakar season on a strong footing with a powerful new 3008 DKR race car, drawing on its victories in January (South America) and in the Silk Way Rally this summer in Russia, Kazakhstan and China.

Designed in collaboration with the PEUGEOT Style Centre, the 3008 DKR offers an extreme vision of the new SUV range, by expanding on the elements that make it easy to identify, with its proportions and distinctive characteristic features, especially the appearance of the new rear-end design.

The 3008 DKR racing car remains faithful to the fiery attitude and form of the SUV, with a black cell resting on wide beams and chrome detailing to highlight its roof line. The front and rear views for the two vehicles is similar, including the projecting parts, the grille and the band which has red tail lights.

When it comes to the technical aspects, PEUGEOT Sport mainly focused its work on suspension cooling (vibration dampers and geometry) to further improve the handling. The 3008 DKR features an air conditioning system will undoubtedly be very appreciated by the crews.

The engine was also a major focus for work, adapted to the new FIA rules reducing the diameter of the air restrictor from 39 to 38mm for two-wheel drive vehicles, leading to a reduction of around 20hp. Engineers have counterbalanced that loss and improve the usability of the engine at low speeds with major efforts also made to ensure improved reliability of the engine environment.

As in 2015, Team PEUGEOT Total will hold a full-scale rehearsal during the Rallye du Marco (from the 3^rd – 7^thOctober), where the PEUGEOT 3008 DKR will be tested on a race course by Carlos Sainz & Lucas Cruz, and be joined by Cyril Despres & David Castera, winners of the Silk Way Rally, for the final official participation of the winning PEUGEOT 2008 DKR.

The 2017 Team PEUGEOT Total crew members Stéphane Peterhansel & Jean Paul Cottret, Carlos Sainz & Lucas Cruz, Cyril Despres & David Castera and Sébastien Loeb & Daniel Elena, will all be in attendance at the starting line for the 2017 Dakar Rally, driving four PEUGEOT 3008 DKRs.

PEUGEOT Micro e-Kick and PEUGEOT eF01*: Multimodal mobility products available

PEUGEOT is responding to the new challenges of urban mobility, as access to city centres is becoming more and more restricted, with the introduction of a range of effective multimodal mobility products.

The e-Kick and eF01 are mobility products designed for the clients who seek mobility solutions that go hand-in-hand with their vehicle to travel those final kilometres of their journey. The two products make multimodal trips easy, integrated and active. The ergonomic design and innovative folding handlebar systems created by the PEUGEOT Design Lab, assist the transition from one mode to another including walking or taking them onto a train.

The e-Kick and eF01 solutions can be connected to most smartphones using Bluetooth^© low energy technology and the MYPEUGEOT app can specifically be used to view the current battery level.

To comfort those concerned about usability, a dedicated docking station makes it possible to recharge the bicycle or scooter inside the boot of any vehicle equipped with a 12 volt outlet.

The eF01 folding bicycle with electric assistance solidifies PEUGEOT’s place as a company which has long been an expert in the commerce of bicycles (scooters and cars).

The PEUGEOT Design Lab has developed an innovative solution, that emphasises 10 seconds and three movements are enough to fold or unfold this bicycle. Once folded, the bicycle is easy to transport with its handle integrated into the frame and the two wheels aligned with the ground. The patented position memory seat lets you set your bike up with the ideal seat height after unfolding it.

Both powerful and safe, the eF01 can reach speeds of 12mph and its lithium-ion battery can last for 18 miles. It weighs 17kg and is equipped with disc breaks for optimum safety.

*eF01: e for electric, F for folding, 01 for top of the range 

PEUGEOT eU01s Bicycle with electric assistance: mobility accelerator

The PEUGEOT is entering a new era with the eU01s bicycle, focusing on electric assistance that can enable speeds of up to 28mph. The eU01s offers an alternative to traditional electric assistance bicycles and scooters reinforcing PEUGEOT’s position in this ever-developing market. Both multi-purpose and efficient, the eU01s is designed to be used in cities and on roads enabling commuters to gain significant travelling time. Dynamic and safe, the eUo1s can provide an optimal mileage of 75-95 kilometres with its 400-500Wh lithium-ion battery. With the 180mm disc brakes and a maintenance-free transmission belt, safety and security is of paramount importance.

USA - Fast-Growing Korean Automaker is First Non-Premium Brand to Top the Initial Quality Study Rankings in 27 Years

Fast-Growing Korean Automaker is First Non-Premium Brand to Top the Initial Quality Study Rankings in 27 Years

• Kia owners report fewer issues with their vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.
• Sportage (Small SUV) and Soul (Compact Multi-Purpose Vehicle) recognized as best-in-segment; three additional models ranked among the top three in their respective categories

Having transformed into an industry leader in design, quality and technology, Kia Motors reached historic new heights today when J.D. Power recognized the brand as the highest scoring nameplate in its 2016 Initial Quality Study (IQS) out of all 33 makes in the U.S.  

Marking the first time in 27 years that a non-premium brand has topped the rankings, Kia’s rise to the top was driven by segment-leading performances from the Sportage and Soul, while Rio, Forte and Sorento all ranked in the top three of their respective categories.

“Ranking number one in the entire industry for initial quality is the result of Kia’s decade-long focus on craftsmanship and continuous improvement, and reflects the voice of our customers, which is the ultimate affirmation,” said Michael Sprague, chief operating officer and EVP, Kia Motors America. “As the highest ranked brand in the industry, there is no doubt Kia is a world-class automaker.”

As Kia’s U.S. sales have consistently grown over the last four years to surpass the 600,000 annual unit mark, so too has the brand’s performance in J.D. Power’s Initial Quality Study. After entering the overall top 10 for the first time in 2013, Kia placed second in the industry and led all non-premium makes in IQS in 2015.

Now in its 30th year, the annual J.D. Power IQS analyzes responses from vehicle owners in 26 segments.  IQS is determined by vehicle owners evaluating the driving experience, engine and transmission performance, and a broad range of quality-related problems within the first 90 days of ownership.

Peugeot Announces trim and pricing of new 108, including, an any speed Cabrio

• Four trim levels with prices starting at just £8,245
• 108 Top! Cabrio with retractable fabric roof on a PEUGEOT city car for the first time
• Two engines, with CO₂ emissions from just 88g/km
• Wide range of high-value personalisation options

Full details on one of the most eagerly anticipated new cars of 2014 – the all-new PEUGEOT 108 – are revealed today.

The sophisticated and chic city car is available in three and five-door Hatch or TOP! Cabrio body styles and with a choice of two fuel-efficient and low-emissions petrol engines. These include PEUGEOT’s recently unveiled PureTech naturally aspirated three-cylinder unit.

Personalisation will be a key element of the 108’s appeal to customers, with a huge range of colours, ambiences, trims and themes.

The new model is also a technical ‘tour de force’, bringing desirable new comfort and convenience features to the city car sector. These include a 7-inch touch-screen infotainment system with DAB digital radio, Mirror Screen with MirrorLink™ technology and Bluetooth connectivity for smartphones and the safety benefit of steering wheel-mounted controls.

Until very recently, such features were reserved for premium saloons costing considerably more than the PEUGEOT 108. Yet this elegant and desirable new city car will offer exceptional value for money. Prices start at just £8,245 on the road.

The car is available in PEUGEOT’s familiar four trim levels – Access, Active, Allure and Feline. On the 108 Hatch, Access is only available on three-door models. Standard features include LED daytime running lights, remote central locking, USB/aux connection for external audio players with steering wheel-mounted controls, six airbags, ESP stability control and two rear ISOFIX mountings.

Active models add colour-coded door handles and mirrors, air-conditioning, height-adjustable driver’s seat, 7-inch touch-screen infotainment system with DAB digital radio, Mirror Screen and Bluetooth.

The Allure model takes the standard spec up another notch, with 15-inch ‘Thorren’ alloy wheels, front fog lights, auto headlights, electric heated door mirrors, reversing camera, leather steering wheel and gear knob, plus PEUGEOT Open & Go (keyless entry and engine start/stop button).

The flagship PEUGEOT 108 is in Feline trim, which adds a touch of luxury. Features include leather upholstery, chrome door handles and mirrors and automatic dual zone air conditioning.

For the first time, PEUGEOT’s smallest car is available with a retractable fabric roof, which can be opened and closed electrically at any speed. Called the 108 TOP!, it’s available in Active and Allure trims. Active cars have colour-coded door handles and mirrors, manual air conditioning, electric front windows, height adjustable driver’s seat, 7-inch touch-screen infotainment system with Mirror Screen, DAB digital radio, Bluetooth and steering wheel-mounted controls.

Allure adds 15-inch ‘Thorren’ alloy wheels, front fog lamps, auto headlights, tinted rear windows, reversing camera, electric heated door mirrors and PEUGEOT Open & Go.

Both the 108 Hatch and TOP! come with a choice of two petrol engines. They are a 1.0-litre 68bhp with 95g/km of CO₂ (88g/km with Stop and Start), or a 1.2-litre PureTech VTi 82bhp with 99g/km of CO₂. A five-speed manual transmission is mated to both engines, with the option of a 2-Tronic semi-automatic gearbox on the 1.0-litre.

Prices start at £8,245 on the road for the PEUGEOT 108 Hatch 1.0-litre Access three-door. Active models begin at £9,495, Allure at £10,995 and Feline at £11,845. 108 TOP! Cabrio models are priced from just £10,345 for the 1.0-litre Active three-door (only a £850 price walk from the equivalent Hatch version), rising to £12,245 for the 1.2-litre Allure five-door.

Eight vibrant body colours and three roof colours are included in the 108’s standard palette. Customers will be encouraged to design a car to fit their style, so personalisation choices will be wide and varied. Optional extras start at just £100 for an Aikinite ambience, which consists of a dash insert and gloss black surround on the centre console. Diamond, Kilt, Barcode, Dressy, Tattoo and Sport personalisation themes will cost only £350, while Purple Berry / Zircon Grey two-tone paint with Dual personalisation theme is just £850.

The all-new PEUGEOT 108 will be officially on sale in the UK from 1^st July 2014.

Peugeot 108 design secrets revealed - official video ONLY

Peugoet to have a packed stand at Geneva

• Premiere of all-new PEUGEOT 108 hatchback and TOP! Cabrio
• Premiere of all-new PEUGEOT 308 SW – a versatile estate car
• Premiere of all-new PureTech turbocharged petrol technology
• Premiere of all-new BlueHDi diesel engines        
• Geneva stand will feature 28 production vehicles and concept cars
• Including 2008 HYbrid Air and 308 R Concept

PEUGEOT will unveil two all-new models and two innovative engine technologies at the forthcoming Geneva Motor Show. They signal the start of the next phase in the revamp of the Brand’s entire range, which is already the youngest in its long history.

All-new PEUGEOT 108: a city car for the future

With the down-sizing trend showing no sign of slowing down, and customers’ desire for characterful city cars stronger than ever, PEUGEOT will unveil the all-new 108. A successor to the hugely popular 107 – which has sold 800,000 units worldwide – the car is set to bring a breath of fresh air to the A-segment. Accounting for around 10% of the European new car market, a strong product in the sector is vital.

At just 3.47 metres long and weighing from 840kg, the 108 is a compact and light urban runabout. Available as a three or five-door hatchback, it will also be launched as the 108 TOP! Cabrio version, with retractable fabric roof.

The car has a chic and classy design, with precise lines, technical headlamps and overhangs which are reduced to the minimum for exceptional dynamics.

Customers can choose from eight body colours, two of which are exclusive to the model, and there are three fabric roof shades for the 108 TOP! Cabrio. Two-tone schemes, interior themes and a wide range of personalisation options are all available.

The 108 is primarily a city car, however it is also a key part of PEUGEOT’s move upmarket, so buyers get a comfortable premium cabin. Features available include a seven-inch touch-screen, reversing camera, PEUGEOT Open and Go system (Keyless Entry and Starting), automatic air conditioning, heated electric mirrors and automatic lighting.

The newcomer will also appeal to the connected generation thanks to its innovative new Mirror Screen technology, which allows the driver to display and use their smartphone’s home page.

The 108 is also a very practical car, with a boot volume that is generous for the category. Customers will be able to choose from four power units, including 1.0-litre VTi 68bhp and 1.2-litre PureTech VTi 82bhp three-cylinder units. CO2 emissions are as low as 88g/km.

PEUGEOT 308 SW: the classy and spacious estate

From April, the PEUGEOT 308 range will be extended with a second body style – the SW, a versatile and practical estate car.

It builds on the success of the New 308 hatchback, which has already generated more than 46,000 orders across Europe. Taking nothing but its name from its predecessor, the new PEUGEOT 308 SW is a car which meets the fundamental requirements of buyers in the C-segment. It has a large boot volume including underfloor storage, a light and spacious cabin, a modular seating concept and exceptional practicality.

Thanks to the new EMP2 platform on which it’s built, the design team has reconciled its generous dimensions – which are among the best in the class – with a 140kg weight reduction compared to its predecessor.

Brightened by the huge 1.69 m2 glass roof, the refined and technical interior of the new PEUGEOT 308 SW features the PEUGEOT i-Cockpit, as seen on the hatchback. Comprising a compact steering wheel, high level instrument panel, tall centre console and an innovative 9.7-inch touch-screen, it’s a genuinely unique cabin concept.

PEUGEOT PureTech: the future of low-capacity petrol engines

The 1.2-litre 110 and 130bhp PureTech e-THP three-cylinder turbocharged petrol engines are modular and compact, clean and powerful, these engines blend efficiency and advanced technology. High pressure direct injection and a next-generation high-efficiency turbo provide exceptional driveability from the lowest engine speeds. These engines deliver the best low speed torque/maximum power in the market, with 95% available between 1,500 and 3,500rpm. The result is optimised operation in all circumstances. Against engines of equivalent power and driveability, fuel consumption and CO2 emissions are reduced by 21%.

PEUGEOT BlueHDi: advanced diesel engines

PEUGEOT is also unveiling its new BlueHDi diesel emissions technology, to appear on several versions of PEUGEOT 308, 308 SW and 508.  Uniquely associating Selective Catalytic Reduction (SCR) and a particulate filter with additive, it allows NOx emissions from e-HDi engines to be reduced by up to 90%, CO2 emissions and fuel consumption are optimised while still eliminating 99.9 % of particulates. The BlueHDi technology already comfortably meets the Euro 6 emissions standard and will be progressively introduced on all PEUGEOT’s diesel models.

Also on the PEUGEOT stand:

• PEUGEOT’s Geneva show stand will feature 28 production vehicles and concept cars. They will include the stunning RCZ R Sports Coupé, a motorsport-derived version of the popular two-seater that’s all new for 2014. Inspired by the Racing Cup track car and riding 10mm lower to the ground, the car is powered by a 1.6-litre THP turbocharged petrol engine developing 270bhp.
• PEUGEOT’s innovative HYbrid4 diesel technology has already attracted more than 36,000 customers across Europe. Models include the 3008 HYbrid4, 508HYbrid4 and 508 RXH. With a combined power of 200bhp from the 2.0-litre HDi engine driving the front wheels and an electric motor at the rear, the car has a choice of four modes and CO2 emissions from 85 g/km.  
• PEUGEOT’s HYbrid Air technology uses twin sources of power to obtain the best efficiency on the move. They are compressed air, gathered from the recovery of braking and deceleration energy, and PEUGEOT’s latest generation three-cylinder PureTech petrol engine. This innovative technology will be demonstrated at Geneva in a 2008 Crossover.
• The 308 R Concept is a performance prototype which takes the purity and stylistic identity of the production car and turns it up. With its lowered ride height, wider track and pronounced rear quarters, the car makes no secret of its sporting nature.
• Exactly 25 years after Ari Vatanen’s first victory in the famous Pikes Peak trial with his PEUGEOT 405 T16, the brand was back at the iconic American hill climb with the 208 T16 Pikes Peak. Last year driver Sébastien Loeb smashed the record for the 12.5mile climb, and the car will certainly be a draw for show visitors.

The ALL NEW Peugeot 108, the final piece in Peugeots re-invention

• PEUGEOT presents its all-new compact city car, the 108
• Two distinct body styles, 108 Hatchback and the 108 TOP! with retractable fabric roof
• Characterful and chic design perfectly suited to urban journeys
• Packed with choice – hatchback or retractable fabric roof models, three or five doors, exterior and interior colours with extensive personalisation
• Latest ‘connected’ technology, including innovative ‘Mirror Screen’
• Ultra-efficient three-cylinder engines in a lightweight vehicle, from just 840kg

“In just two years, PEUGEOT has completely renewed its offering in the A, B and C segments. Today, the brand is proud to welcome the new PEUGEOT 108 to its youngest ever model range.”
Maxime Picat, Director General, Automobiles PEUGEOT.

“The new PEUGEOT 108 participates in the brand’s product offensive and move up-market, with a rewarding and outgoing spirit, emphasised by the personalisation schemes expected by customers.”
Xavier Peugeot, Product Director, Automobiles PEUGEOT.

PEUGEOT 108: meet the new star of the city

“Conceived as a car from the segment above, the new 108 fits in with the values of the PEUGEOT Marque. It is balanced, elegant and refined. In a minimal volume, it marries precise lines and harmonious curves to encourage the driver to take the wheel.” Ivo Groen, 108 Styling Manager.

Another chapter in PEUGEOT’s small car success story begins with the unveiling of the all-new 108. For the first time, the brand‘s urban runabout is available in two distinct body styles – the 108 Hatchback and the retractable fabric roof 108 TOP!.

At 3.47m long and 1.62m wide, it’s got the compact dimensions that will really make the difference in town. Its reduced overhangs and turning circle of just 9.6m allow it to avoid obstacles with ease. This architecture allows the driving position to be brought well forward, providing excellent vision in every direction.

The car has been designed to excel in urban traffic. The front end is dominated by its bold grille, central beam and lower air intake, while the front lamps are firmly set into the bodywork. Common to all trim levels, their ‘technical’ design combines smart black and chrome to give the car a sharp and dynamic look. The upper sections contain LEDs for daytime running lights.

With its machine-finished edge, the grille surround creates a solid on-road presence and proudly houses the PEUGEOT name badge. The famous Lion logo sits above, central between the two bonnet lines which run up to the windscreen in one fluid movement.

From the side, the 108’s compact form is highlighted by its front and rear overhangs, both reduced to the minimum. Access to the interior remains easy, with one or two doors on each side that stretch almost from wheel to wheel. The car’s dynamism is underlined by a chrome blade that emerges from the front wings and extends to the bottom of the glass above.

The wraparound-style rear lights include all functionality and, with a 3D effect, make the brand’s three-claw signature motif appear to emerge from the body. Together with the horizontal lines of the rear bumper, they give the car an extra perception of width. Above, the large glazed tailgate extends from the spoiler to the loading sill with integrated hinges. At the base, opaque markings mask the load space.

The contemporary and sophisticated exterior is mirrored on the inside of the PEUGEOT 108, with a comfortable cabin that feels like it has come from a much larger premium car. It has been designed to be intuitive to use, with each area being allocated to a specific function and information brought together for easy and quick reading. The speedometer housing forms part of the steering column, which is adjustable for height, and covered by a cowl to ensure it is legible in all light conditions. It comprises an analogue speedometer and an LCD screen arranged concentrically. Either side, extensions house the rev counter and gear shift indicator.

Once the driver is sitting in the height-adjustable seat, the various controls are all within easy reach. They include the striking 7-inch touch-screen, the starter button coupled with the PEUGEOT Open and Go system, plus the automatic air conditioning.

Behind the steering wheel are controls for the speed limiter, while the fuel filler flap opening and heated electric mirror controls are easily accessible on the dashboard. The controls for the front electric windows fall readily to hand, grouped together on the driver’s door panel.

For customers opting for the retractable fabric roof 108 TOP!, the electric control switch for the fabric roof – 80cm wide and 76cm long – is just above the rear view mirror. It’s possible to adjust the opening to any position, and an aero-acoustic deflector is deployed automatically to reduce cabin turbulence.

PEUGEOT 108: personalisation
“From the start of the project, we wanted to create a car that made the driver happy. With its many qualities, the new PEUGEOT 108 makes you smile, every day. With personalisation, everyone will have their own unique PEUGEOT 108.” Béatrice Garric, Brand Project Manager.

The all-new PEUGEOT 108 is already packed with character, but customers can add even more by choosing from a wide range of personalisation options. For body colour, there are eight striking shades, including two which are exclusive to the model: Aïkinite is a golden copper, and Purple Berry, a stunning shade of violet.

Reserved for the three-door hatchback are two versions of two-tone paint, Purple Berry and Zircon Grey, or Diamond White and Aïkinite. Anyone opting for the 108 TOP! model has the choice of three retractable fabric roof colours – Black, Grey or Purple Berry.

In addition, there are seven personalisation themes, three interior ambiences and a choice of six trims. The Peugeot 108 will cater for every taste.

PEUGEOT 108: the connected car
“PEUGEOT 108 is the city car that is ahead of its time. Evidently it is hyper-compact; that is the basic requirement. It takes its driver into a new era of connectivity with the Mirror Screen technology. At the wheel, the experience is unprecedented.” Pascal Béziat, PEUGEOT 108 Project Director.

The all-new PEUGEOT 108 brings the urban car into a new era with its large touch-screen in the middle of the dashboard.  Standard from Active trim, this 7-inch display boosts the relationship between car and driver to a new high. It is the interface for the audio system, trip computer and for vehicle settings, but using Bluetooth® connectivity is also the access point for the driver’s smartphone.

The user can connect the phone’s applications that are compatible with use in a vehicle using Mirror Screen. This function operates using MirrorLinkTM technology for telephones running on Android, RIM and Windows, and by AppInCar for telephones running on Apple’s iOS.

It means the touch-screen in the PEUGEOT 108 becomes a mirror image of the connected smartphone. The driver then operates their smartphone from the car’s touch-screen. Depending on the telephone connected, applications can also be operated by voice commands using a voice recognition system.

For obvious safety considerations, access to applications is managed differently according to the state of the vehicle. For example, when the car is moving, the driver can only use applications such as navigation, or those for infotainment. This includes PEUGEOT Music, the brand’s internet radio station.

PEUGEOT 108: driving pleasure every day
“For the buyer, the new 108 is the guarantee of the brand’s move up-market. Style, quality, equipment, engines …everything has been taken into account to satisfy the customer who has the feeling of driving in a vehicle from the segment above.” Xavier Nicolas, PEUGEOT 108 Product Manager.

With its compact dimensions, the all-new PEUGEOT 108 is dynamic and agile around town, with excellent all-round visibility and practicality. For example, the PEUGEOT Open and Go system allows the doors to be unlocked, and the tailgate to be unlocked and partially opened, with just a press on the appropriate button.

On opening the tailgate, the parcel shelf automatically folds away against the rear screen and reveals a boot that is generous for the segment – 196 litres with the puncture repair kit, 180 litres with the spare wheel. Loading is easy thanks to the low sill, just 77cm off the ground, and a metre-wide space between the wheel arches. The initial volume can be extended to 750 litres by folding the 50/50 rear seat backrests forward. To do this, simply pull one of the straps accessible from the boot. Inside, the PEUGEOT 108 provides several storage areas. For example, the glove box and door pockets will take a 1-litre and 500ml bottle respectively.

A comfortable driving position is quickly found using the steering column height and seat adjustments. The PEUGEOT Open and Go system means the driver can simply press the button on the centre panel to start the engine. The driver can concentrate on safe driving thanks to the speed limiter and automatic lighting. If reverse gear is engaged, the reversing camera displays a colour image on the touch-screen.

Passengers are protected in all circumstances by six airbags fitted as standard: two frontal airbags (the passenger airbag can be switched off), two lateral airbags at the front, and two curtain airbags covering the front and rear seats. Finally, for the safety of children in the car, the two rear seats are equipped with IsoFix mounts.

PEUGEOT 108: an engine to suit all uses

The 108 range is made up of four efficient three-cylinder power units:

• 1.0-litre e-VTi 68bhp 5-speed manual – 88g/km CO2 Stop & Start
• 1.0-litre VTi  68bhp 5-speed manual – 95g/km CO2
• 1.0-litre VTi 68bhp 5-speed electronic – 97g/km CO2,
• 1.2-litre PureTech VTi 82bhp 5-speed manual – 99g/km CO2

Each works to take advantage of the lightness of the PEUGEOT 108 – it weighs from just 840kg – to provide occupants with the perfect balance between road-holding and comfort. Running gear has been developed around a pseudo-McPherson front axle and a deformable rear beam made from a shaped tube. Compared to a component made from pressed steel, this solution offers the advantages of improved guidance and reduced weight.

PEUGEOT 108: safe and easy handling on the road
As soon as you take the controls of the all-new PEUGEOT 108, it reveals just how easy it is to use. Its light weight, electric power steering and the quality of its running gear all make their contribution.

The track is 1,425mm at the front and 1,420mm at the rear. There are two tyre sizes, 165/65 R14 or 165/60 R15, with ultra-low rolling resistance. They are continuously monitored by the Indirect Tyre Under-Inflation Detection system. All models have Hill Start Assist.

The braking system includes ABS, Electronic Brake Force Distribution, Emergency Collision Braking System and switchable ESP as standard. Stopping power comes from 247mm ventilated discs at the front and 200mm drums at the rear.

All this advanced technology combines in the PEUGEOT 108 to make every driver smile. With responsive steering, stable braking and a refined ride, the car is just as at home on the open road as it is in town.

It’s a compact vehicle for a new generation of urban drivers who seek a sophisticated and versatile model that meets their every motoring need. The PEUGEOT 108 means there is no need to compromise, with a high level of standard equipment, a wide range of desirable optional extras and great value for money.

The all-new PEUGEOT 108 will have its world premiere at the Geneva Motor Show on Tuesday 4th March, and will go on sale in the UK on 1st July 2014.