The all new SEAT Arona, yet another new car from SEAT, as they continue to grow.

• Arona is the perfect companion for the Ateca in SEAT’s growing SUV range
• The second SEAT vehicle produced on the MQB A0 platform represents SEAT's entry into the compact crossover segment
• Great height and width, compact crossover dimensions and the most advanced technology in safety and connectivity
• Manufactured exclusively in Martorell, SEAT’s third release in 2017 represents another step forward in the Spanish brand's biggest ever product offensive

The New SEAT Arona is here, and just like the New Ibiza, is making its first appearance during a media event in Barcelona, in front of 250 international journalists. The New SEAT Arona will make its public debut at the Frankfurt International Motor Show in September.

The New SEAT Arona is the Spanish brand's third new release in 2017, after the upgraded Leon and the New Ibiza. This is yet another addition to the SEAT range in its biggest product offensive ever, which also includes the Ateca and the upcoming large size SUV that will be released in 2018.

The New SEAT Arona sits neatly within the SUV range as the younger brother in the family, combining the advantages of its compact dimensions in the city, with its crossover attributes once it is out of the city limits. 

It’s also the fact that the SEAT Arona is so elegant, spacious, practical and comfortable, both in the normal Monday to Friday working week and adventurous, robust, sporty and efficient at the weekend. All of this combined with applied safety and connectivity technology that is only seen in higher market segments, plus SEAT’s undoubtable attractive and distinct design, as well as with the sports DNA dynamism and finesse of the Spanish brand. 

The Arona, manufactured exclusively in Martorell - the plant with the largest production volume in Spain - will play a key role for SEAT, strengthening the brand and increasing sales.

"We at SEAT are very persistent. With our biggest product offensive, by the time the Large SUV reaches the market, SEAT will have launched, on average, a new vehicle every six months in two and a half years. SEAT has allocated a total of 900 million euros in investments and R&D expenditure to the Ibiza and Arona. These investments are a part of the total investment of 3.3 billion euros for the 2015-2019 period”, says Luca de Meo, President of SEAT. "The commercial launch of the New Ibiza is taking place this very month, and Arona will be premiered at the Frankfurt Motorshow".

The New SEAT Arona is the first SEAT model in the compact crossover segment, which has increased four-fold since 2015. Far from confining itself to a specific category, the Arona is a lesson in versatility. Thanks to its compact size and the sensations of safety and control offered by its high driving position and modern design, it is perfect for everyday city driving, but it’s not afraid to show its fun and adventurous side either.

The New SEAT Arona is designed for drivers looking for a sense of excitement, distinction and functionality. People who know that age is just a number, not an outlook on life. This is a car that fits their lifestyle, that works in both the city and the countryside, that is loaded with technology and that is comfortable, spacious, safe, dynamic and all-purpose. It is a car that's easy to get in and out of, and if that weren't enough, a car in which your luggage can fit easily with no hassle whatsoever.

Always ready for an adventure

When it comes to passive safety, the New SEAT Arona performs at the highest level in an environment that is much more demanding nowadays. “We’re certain that the New SEAT Arona is the perfect answer to the current demands of our customers, in terms of dynamic behaviour, comfort, safety and state-of-the-art technology. We are once again setting new standards in the segment” says Dr. Matthias Rabe, Executive Vice-President for Research and Development.

The New SEAT Arona has all of the driving assistance and infotainment systems you know and love from other SEAT models, such as Front Assist, Adaptive Cruise Control, Hill Hold control, Tiredness Recognition System, Auto lights and wipers, Multi-Collision Braking, Keyless Entry and Start System, precise and high-quality rear camera, premium 8-inch black panel touchscreen, and Connectivity Hub with Wireless Phone Charger and GSM signal amplifier. The Arona also offers an optional Rear Traffic Alert, Blind Spot Detection and Park Assistance System, which works for both parallel and angled parking.

Dimensions

In terms of its dimensions, the SEAT Arona is 4,138mm long, which is 79mm more than the New Ibiza. However, the real difference lies in its height, as the Arona is 99mm taller. As a result, the New SEAT Arona offers not only higher ground clearance for those off-road adventures, but also more front and rear headroom, and, above all, a larger boot, with a 400-litre capacity. 

Another important feature is the seat cushion, which is 52mm higher and gives it a dual advantage: firstly, a higher driving position for an impressive view of the road ahead; and, secondly, it makes it much easier to get in and out of the car. The passenger seats are also 62mm higher, while headroom is 37mm greater in the front and 33mm in the rear. The suspension has been increased by 15mm and the windscreen is slightly more vertical than in the Ibiza for an even roomier interior.

MQB A0 Platform

The MQB (Modular Quer Baukasten) A0 platform allows higher manufacturing flexibility, more robust implementation and different models with different body types within the same segment. Also different wheelbase configurations can be achieved within the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line 1 at the Martorell factory to the new MQB A0 platform, allowing SEAT to be the first company of the Volkswagen group to use this technology.

Fully connected and with its own style

In terms of connectivity, Arona features Apple Car Play, Android Auto and Mirror Link.

Like the Ibiza, Leon and Ateca, the New SEAT Arona will offer the following trim levels (depending on market): Reference, Style, FR & XCELLENCE trims. The dual-coloured (red and white) ambient indoor LED light and dual-zone climate control with an aircare filter are also available on the Arona, while at the front, triangular headlights with attractive colour and excellent luminance make it instantly recognisable. At the rear, its tail lights are also LED and they provide extra visual width thanks to their dual nature. The FR trim includes dual-mode suspension, and the SEAT Drive Profile with four modes: Normal, Sport, Eco and Individual.

Multi-use without a single compromise

On the emotional side, Arona offers the thrill that drivers once looked for in three-door versions, with the advantage of the space offered by a family car body, and the enhanced capacity made possible by its higher frame. The Arona also shares features with the Ateca. After all, it is its younger brother within the SUV range, as we await the arrival of the family's biggest member, the large SUV scheduled for 2018. The Arona's robust front follows the same structure as the Ateca, with a three-dimensional look that's more pronounced, without being aggressive. Also, the license plate on the tailgate, allows a more robust bumper design and raises the car visually.

Alejandro Mesonero, Design Director at SEAT, says, "We wanted to give the New SEAT Arona the distinct feel of a crossover, a sturdy car for everyday life, for the urban jungle. That's why it features such strong protection in the bumpers, the wheel arches and the dark coloured rubber side skirts, as well as the roof rack and the aluminium look-like protection at the bottom of the bumpers". All of which makes it look tougher and taller. The 665mm larger diameter wheels also help to make the car higher.

The New SEAT Arona is very expressive. In addition to its rack, the roof features evoke the aesthetics of all-terrain vehicles. It has many aspects in common with the new design language shown in recent SEAT cars, although there is no doubt this car has its own personality. This is clear in its interior, which stands out not only in horizontal proportions that emphasise and enhance the car’s size, giving an even greater feel of roominess and space inside, but in its increased sophistication as well. Special care has been taken with the details to underscore the improvements made to the New SEAT Arona in terms of its perceived quality.

The High Console Concept also gives the console more prominence, which affects the safety and ergonomics, since every element is positioned such that the driver barely has to look away from the road while driving. The driver’s seat has been given particular attention, and all of the instruments are oriented toward the driver. Everything is within reach, allowing for easy adjustments and increased safety. The seats are more comfortable and provide a greater feeling of protection while holding the occupants in place more securely. The fabrics, shades and colours are exclusive to the New SEAT Arona, whose interior colours and trims offer many possibilities for personalisation (depending on market), with the console, for example, being painted to match the dashboard.

In this regard, the ability to personalise the Arona is very important. There has been a trend in customers demanding individualisation for their vehicles. Colour-wise, the Arona is divided into two: the lower body, on the one hand, and the roof, plus the A- and C-pillars, on the other. Added to the colour palette for the bodywork is Eclipse Orange. The roof can be grey, black, orange or the same colour as the body. Globally, there are 68 possible colour combinations. Prominent on the C-pillar is the ‘X’ graphic engraved in the sheet metal to highlight the Arona's crossover look. While every model in the SEAT line-up has a dynamic, versatile, technological and sporty character, the Arona maintains all of those features but has a more spacious interior and a wider range of possible uses.

The perfect companion

Strength nowadays lies in efficiency and reliability. All of the engines available in the New SEAT Arona range have direct injection, a turbocompressor, and feature an automatic stop & start system. There are three different petrol engines to choose from, all with an aluminium block. The first is the three-cylinder, 95PS 1.0 TSI, which is linked to a five-speed manual gearbox. Next we have this same engine but in a 115PS version, which comes with a six-speed manual gearbox or the dual-clutch seven-speed DSG transmission. The third is the new four-cylinder, 150PS TSI with active cylinder deactivation technology, which is exclusive to the FR trim and is connected to a six-speed manual gearbox.

As for diesel options, the efficient and reliable 1.6 TDI will be available with 95 and 115PS. The 95PS version can be paired with a five-speed manual transmission or seven-speed DSG, and the 115 PS with a six-speed gearbox.

SEAT sales are rising steadily. Between January and May, SEAT delivered 201,300 vehicles worldwide, an increase of 13.9% over the same period in 2016. Sales growth has increased SEAT's turnover by 20.2% in the first quarter of the year, reaching a record of 2.487 billion euros. Last year, the company posted the highest operating profits in its history. SEAT's operating profit reached 56 million euros in the first three months of 2017, 4.1% more than in the same period in the previous year.

SEAT launches pricing and specification for the new Ateca Trim Level "FR"

• New Ateca FR to add a sporty dimension to SEAT’s hugely successful first SUV range
• UK line-up will feature four engines, including new 2.0 TSI 190. Others are: 1.4 Eco TSI 150 turbo petrol, plus, 2.0 TDI 150 and 2.0 TDI 190 turbo diesels
• 4Drive all-wheel drive featured as standard on all 2.0 litre engines
• FR visually differentiated from other Atecas through sport look combining high gloss black front grille, 18-inch ‘Performance’ alloy wheels, body-colour wheel arch surrounds, unique FR front and rear bumpers, dark-tinted rear windows, side skirts, rear spoiler and aluminium roof rails and door mouldings
• Impressive specification also includes SEAT Drive Profile, plus, full complement of exterior and cabin LED lighting, including multi-colour interior illumination
• FR sporting quality reflected in sports front seats with Alcantara upholstery and progressive steering
• Available to order from 3 July 2017, ahead of UK showroom arrival in August. Priced from £24,960 on-the-road (FR 1.4 Eco TSI 150 PS)

Unveiled this week at the Automobile Barcelona show, SEAT UK is now whetting British customers’ appetites with details of specifications and pricing for the sporty FR addition to its Ateca SUV range.

SEAT’s first SUV has already proved a huge hit, both with UK media and in the marketplace, its sales performance since launch last September helping the brand soar to record heights. The new FR will extend its appeal further with an injection of the sporty style and performance that are at the heart of the Barcelona-based brand.

There is a choice of four powerful and efficient engines – two petrol and two diesel, all of them turbocharged. Entry point is the 1.4 Eco TSI 150 PS, available with six-speed manual or DSG-auto transmission. Well worthy of the FR badge, it takes Ateca from rest to 62 mph in just 8.5 seconds and achieve a 125 mph top speed (manual version). Conversely, its official combined fuel economy and emissions figures are impressive at 52.3 mpg and 123 g/km. The brand new 2.0 TSI 190 PS, debuting in Ateca, is offered exclusively with 4Drive all-wheel drive and DSG transmission. Its statistics are 40.4 mpg combined fuel economy and 0-62mph in only 7.9 seconds.

The 2.0 TDI 150 PS also comes with 4Drive for added traction, posting benchmarks of 0-62 mph in nine seconds exactly and 122 mph maximum, with 55.4 mpg average fuel economy and CO2 emissions at 129 g/km.

Topping out the powertrain options is the 2.0 TDI 190 PS with 4Drive and seven-speed DSG transmission. It harnesses that horsepower to carve a second off the 0-62mph sprint (7.5 seconds), with top speed rising to 132 mph. Being a SEAT engine, maybe it’s no surprise that it has only a modest thirst for fuel – an official 53.3 mpg average, with CO2 at 135 g/km.

Styling and equipment

The Ateca’s cool styling gains a number of features that declare its FR designation, including a high-gloss black front grille, aluminium roof rails, window frames and lower door trim, chrome double tailpipes, body colour wheel arch surrounds, side skirts and a roof spoiler. It rides on 18-inch “Performance” alloys, or optional 19-inch “Exclusive” rims with a machined finish.

The FR is not just about sporty looks; it also delivers rewarding handling with progressive steering that weights up pleasingly at speed. Drivers can adjust performance using the SEAT Drive Profile system, putting the emphasis on eco or sportier response, or tailoring steering, throttle and DSG gear shift settings to their individual preference. 4Drive versions additionally provide off-road and snow modes.

LED lighting is used throughout, including headlights (full and dipped beam), daytime running lights, turn indicators and tail lights, plus the distinctive Ateca silhouette welcome lighting projected on the ground from the door mirrors. In FR guise, the cabin adopts the selectable multi-colour ambient illumination for altering the interior to suit your mood.

The FR is fitted with body-hugging sports front seats with Alcantara upholstery and a grippy leather-trimmed steering wheel. SEAT’s “Technology to Enjoy” ethos is reflected in the inclusion of the Media System Plus, accessed through a quick and simple-to-use eight-inch colour touchscreen. 

The infotainment features include a navigation system, USB/Aux-in/SD card connectivity and SEAT’s Full Link smartphone integration, with Mirror Link, Apple Car Play and Google Android Auto. Further tick-list items include dual-zone climate control, rear-view camera and auto-folding door mirrors.

The Ateca is already firmly at the top of the compact SUV class for safety, having earned the top five-star rating from independent testing organisation Euro NCAP. 

The new FR model’s safety provisions include SEAT’s Front Assist with City Emergency Braking and pedestrian detection, Tiredness Recognition and Hill Hold Control, in addition to a comprehensive array of seven occupant airbags, ISOFIX child seat fixings, ABS, ASR traction control, ESC and the XDS electronic differential lock

The FR specification need only be the start of the story, with a wealth of options available for customers to equip their Ateca to the max. The choice includes advanced driving, convenience and winter packs, a panoramic sunroof, Connectivity Hub with wireless phone charger, Park Assist and an even more sophisticated navigation package with dynamic route guidance.

The new SEAT Ateca FR will be available to order from 3 July 2017, with first deliveries to UK customers expected from October.

On-the-road prices are as follows: -

1.4 Eco TSI 150 PS (manual) - £24,960

1.4 Eco TSI 150PS (DSG auto) - £26,340

2.0 TSI 190 PS 4Drive (DSG auto) - £29,760

2.0 TDI 150 PS 4Drive (manual) - £28,410

2.0 TDI 190 PS 4Drive (DSG auto) - £30,930

SEAT to launch the Ateca FR & its latest Concept car the 600 at the Barcelona Motor Show

• The new SEAT Ateca FR will make its international debut at Automobile Barcelona 2017
• Home city event will also be venue of choice for a new experiment in design by SEAT, the Concept Car SEAT 600
• Technology, connectivity, digitalisation and smart mobility will be the main themes of the show

Barcelona-based SEAT is preparing to showcase two new cars at its home city international motor show, which runs from 11th to 21st May 2017.

The automobile world, connectivity, digitalisation, technology and smart mobility will go hand in hand at Automobile Barcelona, combining two shows into one. Firstly, Connected Hub, an event dedicated to in-car technology will bring tech, mobility and new business models together. And secondly, the motor show, itself.

This is the ideal stage for SEAT to demonstrate its decision to reinforce its position as front-runner in connected car, in-car technology and in the development of new mobility solutions where the connected car enhances the driver experience, making it easier and more flexible. 

At Automobile Barcelona, SEAT will demonstrate how it is responding to the challenges of the immediate future in terms of connectivity solutions, digitalisation, smart technology, urban infrastructures and traffic systems.

The protagonist on the SEAT stand will be the Ateca FR, which will make its international debut at Automobile Barcelona 2017. The latest addition to the high-selling SUV range provides sportiness without ever compromising SEAT’s connectivity, luxury, comfort and style.

The Ateca FR is immediately identifiable on the outside through its aluminium roof rails and window frames, unique glossy black grille, FR bumpers and rear fog lights, 18-inch alloy wheels (19-inch option available) matching colours to the bodywork for the wheel rims and side skirts (with aluminium moulding that runs along both doors), the rear window framed by black lateral spoilers and matching bodywork colour for the spoiler on the boot and the FR logo at the front and rear. 

The logo is repeated inside on the aluminium kick plates and multi-function sports steering wheel in leather with glossy black insertions. 

The sports seats are upholstered in Alcantara®, the door panels have an exclusive FR covering, the pedals are aluminium and the red stitching on the steering wheel, the gearbox and seats emphasises the sporty side of the car which also comes with firmer suspension to add to the driver experience.

This will not be the latest part of SEAT’s SUV story. Later this year, the Arona will arrive, followed in 2018 by a large SUV with a choice of five- or seven-seats.

The Ateca FR, All-new Ibiza and Leon CUPRA 300 will be accompanied on the SEAT stand by the Concept Car SEAT 600 BMS, a SEAT design exercise; a project to commemorate the 60th anniversary of one of the brand’s most iconic models. A tribute to the past, the 600 BMS is based on the unforgettable SEAT 600D with its rectractable top. Much like the first generation of its forerunner, the 600 BMS Concept Car is equipped with front suicide doors and maintains the rectractable canvas top. 

With its attractive vintage styling, it features striking light grey “metallic twist” body paint with adhesive decals in orange and an evolved “600” logo that is much more graphic. The car retains its original wheels and brakes. On the inside, the 600 BMS has exclusive leather upholstery with orange stitching and side detailing also in leather.

Taking advantage of the partnership between SEAT and Ducati for the 2017 MotoGP World Championship, where the Leon CUPRA 300 will be the official car of the Ducati Team in Moto GP, the Ducati Corse Show bike will also appear on the SEAT stand.

The SEAT stand at Automobile Barcelona 2017 will include two zones that are divided by the city’s iconically famous “diagonal” boulevard. 

The Leon CUPRA and the Ducati Corse showbike, as well as the new Ateca FR, will be displayed in the first zone, which will also feature a 4D virtual experience. The second zone will highlight the fifth generation of the new SEAT Ibiza. The SEAT 600 Concept Car will be on display in the middle of the stand, together with the SEAT simulator.

Luca de Meo, President of SEAT, will be delivering a keynote speech at Automobile Barcelona 2017, discussing topics such as digitalisation of cars and the auto industry, connectivity and the company’s commitment to Barcelona and this motorshow event. In addition, the international press will receive insights into all of the brand’s new developments. He is scheduled to speak at 10:00 am on 11th of May.

2017 represents a special year for SEAT. After obtaining the best financial results in its history in 2016, with operating profits of 143 million euros and 232 million euros after tax, SEAT has started the year at a good pace, as one of the fastest-growing car brands in Europe, with a sales increase of 14% in the first quarter compared to the same period in 2016.

SEAT launches the FR trim level to the hugely popular Ateca Crossover.

• New FR trim level brings fun at the wheel, sportiness and dynamism to the Ateca range, without compromising luxury
• World premiere at Automobile Barcelona 11-21 May 2017
• Ateca FR is further step in SEAT’s largest ever product offensive
• New 2.0 TSI 190PS engine with 4Drive and seven-speed DSG-auto gearbox

Fun at the wheel, luxury and refinement, combined with a stylish and sporty character – SEAT has unveiled the Ateca FR. The latest addition to the brand’s high-selling SUV range will take to the stage at the Barcelona International Motor Show, AUTOMOBILE BARCELONA, from the 11th to 21st May 2017.

The Spanish manufacturer is in the midst of its largest ever product offensive, which has also seen the launch of the Ateca itself, New Leon and All-New Ibiza and soon, in the second half of the year, the new crossover, Arona.

The sporty FR trim has been added to the current UK Ateca range which consists of S, SE and SE Technology, and will sit just below the halo XCELLENCE versions. Since its launch, SEAT has sold more than 40,000 units of the smash-hit Ateca worldwide. 

This model, alongside the success of the Leon, Alhambra and Ibiza, contributed to SEAT achieving an operating profit of 143 million euros in 2016, the highest in the company’s history, and to finishing the year with its fourth consecutive annual sales increase. 

“The Ateca FR adds yet another level of excitement to our first SUV. The agile and precise handling of Ateca is reinforced with a touch of dynamism and fun at the wheel, with the FR trim adding for example Dynamic Chassis Control and progressive steering” commented Dr. Matthias Rabe, Vice-President of R&D at SEAT. “It’s a sportiness that adds to all the technology the Ateca has onboard.”

The Ateca FR stands out through exclusive 18-inch ‘Performance’ alloy wheels (19-inch machined optional), combined with body coloured wheel-arches and side skirts that come with an aluminium moulding running along the lower section of the doors. 

The rear window is framed by black spoilers, with the rear spoiler matching the car’s bodywork colour. The rear bumpers are also exclusively designed for the FR and also come in the same hue as the bodywork. 

Typical FR logos also appear front and rear, plus, roof rails and window frames in black. Up close, the grille comes in gloss black, while its LED front fog lights have also received an exclusive FR design treatment.

Inside, the aluminium door strips complete with FR logo are immediately noticeable as soon as the front doors are opened. The logo can also be found on the multi-function, leather sports steering wheel covered, with gloss black insert. 

Sporty cabin touches come by way of standard sports seats in Alcantara® (leather is optional) and the aluminium pedals. Red stitching on the steering wheel, seats and gear lever gaiter, enhance the sporty character of the SEAT Ateca FR still further. 

At the same time, there are elegant details in black that give a luxurious touch to the interior, such as the roof and interior door mouldings, which also come with an exclusive FR finish.

The FR trim level will comprise a range of EU6 petrol and diesel engines, ranging in power from 150PS to 190PS, including a new 2.0 TSI 190 unit. 

A range of manual and DSG-auto transmissions feature. Four-wheel-drive will be available on both 2.0 TDI engines, plus, the new 2.0 TSI. DCC (Dynamic Chassis Control) and progressive steering will also be available.

UK pricing and specification for the Ateca FR line-up will be confirmed closer to launch this summer.

The Ibiza from Seat has been reborn making this version the best thats ever been made.

• Striking All New Ibiza marks major step forward in SEAT’s portfolio renewal   
• Five-door only Ibiza is considerably roomier inside thanks to body which is:
  87mm wider, 2mm shorter, 1mm lower, plus, 60mm longer wheelbase. Boot space grows by significant 63 litres to 355
• Wide range of frugal and responsive petrol and diesel engines, including new EVO 1.5 150PS unit
• All New Ibiza features latest connectivity, comfort and safety technology
• Fifth-generation SEAT Ibiza first Volkswagen Group product using innovative MQB A0 Platform
• Over 5.4 million Ibizas sold to date
• UK showroom launch for All New Ibiza in July 2017

Ahead of its Geneva motor show world debut, SEAT has unveiled the All New SEAT Ibiza in Barcelona. The fifth-generation of the Spanish brand’s high-selling supermini comes loaded with the latest technology features, outstanding dynamics, and impressive improvements in interior space and comfort.

Destined for UK showrooms in July 2017, the latest Ibiza ushers in all-new styling while preserving the same youthful, functional, sporty and comfortable spirit as always. And it does so with a fresh design that reflects the latest SEAT distinctive character by continuing the brand’s DNA, but, with an edgier, sportier design, featuring more sculpted, accentuated and streamlined surfaces.

The All New SEAT Ibiza is a completely fresh model that was created with several very ambitious goals in mind: to move major steps forward in safety, design, performance and comfort. This huge advance in quality was achieved thanks to the new MQB A0 modular platform. The new SEAT Ibiza is the first Volkswagen Group model to use it, highlighting SEAT’s importance within the Group and offering countless advantages.  

Launched in 1984 for the first time, the Ibiza has become a SEAT icon. This car has been around the longest in the history of the brand and is its top-selling model, with over 5.4 million units sold. The Ibiza is one of the brand’s three pillars, together with the Leon and Ateca, upon which SEAT will continue building its future success.

More compact, roomier, more efficient

The All New SEAT Ibiza has much improved interior roominess, plus, it is even safer and more robust. It is much wider by a notable 87mm, as well as two millimetres shorter and one lower than the previous model, but more than anything, the change in its dimensions conveys a powerful image of a car that hugs the ground.

The track is 60mm longer at the front axle and 48mm at the rear axle, while the distance between the axles is 2,564 millimetres, a 95mm increase. The result is a much more comfortable car, with the All New SEAT Ibiza being both roomier on the inside and larger on the outside. For example, leg room in the back seats has increased by 35mm, while head room has gone up by 24 mm in the front seats and 17mm in the rear. The seats are 42mm wider too, making the new SEAT Ibiza one of the best in its class in this area. The boot has also been enlarged by an impressive 63 litres, bringing its total capacity to 355 litres, making it best in class. The loading height has also been lowered, proof that SEAT knows how to combine design and functionality.

All of the engines available on the All New SEAT Ibiza comply with the Euro6 emissions standards and lead the way in performance, with outstanding features, durability and low emissions. There are three aluminium block and cylinder petrol engines to choose from. The first option is the three-cylinder 1.0 TSI with 95 or 115PS, along with a turbo-compressor, intercooler and direct injection. A new EVO 1.5 TSI unit will also be available in late 2017 with four cylinders and 150PS. Efficient 1.6 TDI diesel engines will come in 80 and 95PS guises in the UK. The gearboxes available are a manual five-speed transmission for the 95PS and lower engines and a six-speed transmission for the more powerful engines. A seven-speed dual-clutch DSG-auto gearbox will also be available.

The car’s dynamic behaviour, ride quality and driving comfort are exceptional, thanks to the new MQB A0 platform and 30% greater torsional stiffness. The All New SEAT Ibiza will be solely offered with five doors, with a new design offering the sportier look of a three-door model. There have also been substantial leaps forward in terms of noise control, vibrations and ride harshness, allowing the All New SEAT Ibiza to offer the quality of much larger and luxurious cars. It’s also agile in the city, efficient on B-roads roads and offers excellent comfort on longer journeys.

Four trim levels and the most advanced technology

The All New SEAT Ibiza will be offered in four trim levels at UK launch: S, SE, FR, plus, a new XCELLENCE version.

The FR trim comes with the most dynamic and technology focused equipment. Exclusive dynamic design elements have been specifically created for it such as a rear diffuser, exclusive front bumper and exterior black pack, plus, sport suspension. The FR trim includes a stiffer suspension and offers four mode settings, Comfort, Eco, Sport and Individual, to adapt to the driver’s preferences or to the conditions on the road. The XCELLENCE trim will also offer this possibility later on, with a softer setting.

The new XCELLENCE trim meanwhile has been designed to appeal to customers looking for comfort, elegance and intelligent technology.

The interior ambient LED lighting for the FR and XCELLENCE versions comes in two colours, red and white. The use of LED technology for the interior and exterior lights is not an aesthetic whim either, as the LEDs offer much higher quality lighting while saving energy, thus yielding improved fuel economy. The full LED lights on the All New Ibiza (headlights, dashboard, indicators and rear fog lights) are new in its class.

The driving assistance systems built into the All New Ibiza include elements that, while already present in Leon and Ateca, are quite unusual in this class. Among its highlights are Front Assist, Adaptive Cruise Control, Keyless Entry System with heartbeat engine start button, a new generation of front and rear parking sensors and a rear view camera with a higher quality and precision reflected in a premium eight-inch touchscreen.

On the inside, one of Ibiza’s most outstanding features is a wireless charger with GSM amplifier. In terms of connectivity, the All New Ibiza is also always on due to its seamless link up to Apple Car Play, Android Auto and Mirror Link. SEAT is committed to becoming a front runner in connected cars and developing new mobility solutions where the connected car enhances user experience, making it easier and more flexible. In an environment of disruptive changes, SEAT is eager to deal with the challenges posed by urban infrastructures, traffic systems and vehicles in cities, offering these technologies in most of its vehicles.

The New SEAT Ibiza presents a partnership with Beats audio sound system, a brand bringing energy, emotion and excitement that has changed the way people listen to music. It uses a digital signal processor (DSP), seven premium speakers and an eight-channel with 300W amplifier.  

MQB A0 Platform

The latest technology from the Volkswagen Group, the MQB platform (Modular Quer Baukasten), allows higher manufacturing flexibility and robust implementation, as it supports different models. It also permits different body types within the same segment and different wheelbase configurations to be achieved from the same base platform. SEAT’s investments and R&D expenditure in recent years were partially allocated to adapt Line One at its Martorell factory to the new MQB A0 platform, allowing it to be the first Volkswagen Group brand to use this technology.

The number of parts using Hot-Forming technology has been increased, and that contributes to reduced weight and increased rigidity, therefore improving performance and fuel economy. All New Ibiza will be built using 900 robots and more than 4000 welding points to guarantee its robustness. Spot welding combined with laser technology bring components together with a great result: a lightweight body with extreme structural stiffness.

Design: the next step in SEAT’s DNA

After more than three decades on sale and its importance as SEAT’s key pillar, the fifth generation of the Ibiza has been a significant challenge in terms of design. It had to be fresh and young, and yet, mature and balanced too.  And this is how the new SEAT Ibiza stands out straight away; its perfect proportions, strong character and agile look. Its characteristic SEAT brushstrokes have not just been maintained, but taken to the next level, pushing the evolution of SEAT’s design DNA. It just takes a glance to interpret what the designer sketched when creating it and see that this is the best design SEAT has ever come up with in the supermini segment.

At the front of the car, the triangular full LED headlights and daylight graphics make the new SEAT instantly recognisable. The badge is not only displayed proudly on the grille, but is also enhanced by two characterful lines on the bonnet. The x-shaped design gives great dynamism and visual stability.

The front and rear overhangs are very short, with the four wheels pushed out into the four corners All New Ibiza to make it stable, dynamic and sporty.  The longer wheelbase and window outline accentuate the size of the new Ibiza, while the double blisters down the length of the car are typically SEAT, giving the car a more expressive, three-dimensional look. The bodywork has been carefully sculpted, combining sharp lines and smooth surfaces. Its new wheels, up to 18 inches in size and with two tones to choose from, give an elegant touch.

The rear of the car is also typical of the Ibiza. Its rear lights wrap around the car, interacting with the blisters at the rear, properly proportioned within a unique design and offering fantastic aerodynamic performance. The boot’s strong lines and bumpers make the car appear wide and give the car an almost monolithic look, while the rear reflectors appear to bring the car closer to the ground. The FR trim comes with details that bring out its sporty character, such as the exhaust tips either side of the rear bumper. The XCELLENCE versions receive chrome details that emphasise their sophistication and refinement.

In terms of the interior, the same design steps have been adopted as those in the SEAT Leon and Ateca, but this time with a new vision for its design language. More tension, more technical and precise lines and lighter proportions have all been added in order to achieve a more elegant look and a greater level of perceived quality, while new materials have managed to safeguard its youthful and dynamic character. Structurally, a special emphasis has been put on its horizontal proportions in the assembly of its different functional areas, including the elevated console to improve ergonomic performance and safety. The aim was to achieve perfect proportions and a greater sense of space and comfort.

All of the controls and instruments are focused around the driver in the highest position possible to avoid the driver having to take his or her eyes off the road. Just as with the New Leon and Ateca, the start button is in the same place, to the left of the gearbox. Looking at the high level of quality in each and every detail of the All New SEAT Ibiza, one cannot help but think of models in higher categories, from the innumerable personalisation possibilities to the choice interior LED lighting colour, without forgetting of course the onboard technology, such as the eight-inch touchscreen and Full Link connectivity system. The interior is protected by an Air Care filter that isolates the occupants from any type of allergens, creating a completely contaminant-free space.

Its exciting design, dynamic behaviour and driving quality, the feeling of stability and reliability on the road, vastly improved interior quality, incredibly safe and easy-to-use technology, roomier interior, all combine to make the All New SEAT Ibiza a really attractive option and of course, at the best price.