SEAT UK BREAKS COMPANY SALES AND MARKET SHARE RECORDS IN 2012

• 2012 becomes SEAT’s most successful year ever with record-breaking sales and market share
• Sales of 38,798 give SEAT a 1.9% share of the UK market
• Leon enjoys second best ever yearly sales, despite the second generation car being in its final full year
• 13,278 Leon registrations almost eclipse the 13,486 sold in 2007
• Ibiza is once again the company’s best-selling model

The new car sales figures for 2012 from the Society of Motor Manufacturers and Traders (SMMT) have confirmed that SEAT UK has just enjoyed a record-breaking year.

With 38,798 new SEAT cars registered in the UK, 2012 has become the company’s best ever year for sales, and one during which it has achieved its biggest ever slice of the overall UK market, with 1.9%.

Those figures both eclipse 2011, itself a record breaking year, and continue the company’s upward trajectory over the last five years; since 2008, SEAT has registered unbroken year-on-year sales increases.

The 2012 sales numbers were bolstered by a remarkable performance from the Leon hatchback, which despite being in its final full year achieved its second best ever sales tally.

The 13,278 Leon cars registered in 2012 is only a couple of hundred short of the model’s best ever sales year across two generations: 2007, when 13,486 left forecourts.

The third generation Leon hits UK roads in March, with order books open now, and with the model’s scope due to expand even further in 2013, comprising  a five-door hatchback, SC coupe and ST estate, 2007 is very unlikely to remain the model’s best year.

The Ibiza continues to be the most popular SEAT overall. Like the Leon, it too enjoyed its second-best year ever in terms of registrations, with 17,786 sold, and it also did so during a year of transition – April 2012 saw the launch of the extensively revised Ibiza.

SEAT UK Managing Director Peter Wyhinny said: “It’s remarkable that we’ve surpassed 2011’s record-breaking performance – it’s a just reward for the hard work put in by our ever-expanding dealership network during the year, and also indicative of the quality, style and value of our entire model range.

“2012 is a year that’s seen our showroom range grow to become the widest and best value we’ve ever offered, with the introduction of the new Toledo and a return to the city car segment with the fantastic Mii, both three- and five-door. 

“And with further growth in 2013 planned, thanks to the arrival of SC coupe and ST estate versions of the Leon, I can genuinely see 2013 becoming another record-breaking year for SEAT.”