- Record March registrations of 9,711 vehicles
- Record first quarter registrations of 15,504 vehicles
- Record first quarter market share of 2.6%
ŠKODA’s outstanding start to the year has continued through the key sales month of March, with UK new car registrations breaking the 9,000 barrier for the first time.
In total, 9,711 customers bought a 13-plate ŠKODA in March, up 14.2% on 2012 (8,507), with demand for the all-new third generation Octavia playing an important role. Despite only going on sale on 16 March, 281 were delivered to customers who were impressed with its mix of stunning design, exceptional practicality and fuel-efficient performance.
The hard work of ŠKODA’s 132-strong UK retailer network in January, February and March means it’s also been a record first quarter for the brand. An amazing 15,504 new ŠKODAs have found homes since the start of 2013, up 11.7% when compared with the same period in 2012 (13,878).
The brand’s market share for 2013 so far is 2.6%, another best-ever figure for the end of the first quarter.
Demand for ŠKODA cars last month was impressive across the entire range.
Alasdair Stewart, Brand Director for ŠKODA UK, commented: “It’s been an unprecedented start to the year for our retailers, and they deserve huge credit for their efforts during an exceptionally busy March. It’s clear our entire range is meeting the needs of customers, but it’s particularly pleasing to see the all-new ŠKODA Octavia making a significant contribution after just two weeks on sale.”
Model delivery split in March
Octavia (outgoing model) 958
Octavia (new model) 281