Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Wednesday 1 May 2013

Jaguar's Ian Callum wins Design award


Ian Callum, Design Director for Jaguar, was honored this evening with the the prestigious BritWeek Design Icon Award at the BritWeek Christopher Guy Design Event in West Hollywood. Callum was recognized for his significant contributions to British design. The event, held at the Christopher Guy showroom in West Hollywood, and in collaboration with Architectural Digest, celebrates British design across interiors, fashion and architecture.



Callum has been at the forefront of revolutionizing the Jaguar brand and the transformation of Jaguar's design aesthetic since joining the brand in 1999. Born in Dumfries, Scotland, he studied Industrial Design at the Glasgow School of Art.  Upon graduating, Callum opted to specialize in vehicle design, enrolling at the Royal College of Art (RCA) on the Automobile Design course, and has since received five honorary doctorates from universities around the world. Callum is responsible for the new design language created over the past decade, which includes the current Jaguar XK, followed by the XF, the XJ and most recently the F-TYPE, the the first two-seater sports car from Jaguar since the iconic E-Type was launched 50 years ago.

"Design has long been a hallmark of the Jaguar brand and I'm honored that fellow British designer Christopher Guy has recognized my appreciation for automotive design with the BritWeek Design Icon Award," said Ian Callum, Design Director, Jaguar Cars.

The third annual BritWeek Christopher Guy event is a celebration of the huge influence of the UK in luxury design. Christopher Guy, a globally renowned furniture designer, is recognized for his originality and uncompromising quality in creating luxury furnishings.

Every Spring, BritWeek hosts a program of events celebrating the creative fusion between the United Kingdom and California.  The two-week celebration promotes British creativity, innovation and excellence in California across multiple categories including, film and television, art, design, philanthropy, business, and more. The events take place throughout Los Angeles, Orange County and San Francisco. Jaguar has supported BritWeek for the last four years.

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