Jaguar Land Rover launches drive to fight youth unemployment

Jaguar Land Rover has unveiled a new ‘‘legacy programme’’ to tackle youth unemployment and promote environmental initiatives.

The local manufacturer, which has its headquarters in Coventry, announced details of its Business in the Community Responsible Business of the Year legacy project yesterday.

The company was named BITC Responsible Business of the Year in July last year and was the UK’s first ever manufacturer to win the prestigious award.

It recognised JLR’s investment in jobs and facilities, improving the environmental performance of its vehicles and manufacturing operations and increasing skills and education opportunities.

Chief executive Ralf Speth, said: “We were honoured and humbled to be awarded Responsible Business of the Year. I believe that we won partly because of our potential to do something really special. There are high expectations.

“We’ve developed a meaningful legacy for the next stage of our responsible business journey which focuses on youth unemployment, engaging customers with environmental initiatives and building a sustainable supply chain.

“Delivering a truly sustainable business is an immense challenge. We’re up for it. No one company has all the answers so we look forward to sharing our experiences and working with BITC and many companies to make responsible business a reality.

“I hope our legacy projects and responsible business events will inspire other businesses to deliver transformational change for a more sustainable future.”

Jaguar Land Rover’s ‘Responsible Business’ legacy will include its ‘Inspiring Tomorrow’s Workforce’ enhanced traineeship programme.

The firm will also launch a partnership with customers to encourage them to drive more economically, reducing their eco footprint and saving them money.

The firm will invest the eco-savings from more efficient driving to deliver good elsewhere – for example improved healthcare and better education for disadvantaged communities with our charity partners.

And finally, the firm plans to collaborate even more closely with its suppliers, to further improve resource management – reducing both costs and environmental impact. This could include using recycled aluminium in lightweight bodies saves on material costs and uses 95 per cent less energy to process than virgin aluminium.

REPORT HERE