SHANGHAI 2015 - Nissan launches new younger focused Saloon in the Chinese market.

Nissan unveiled the all-new Lannia at Auto Shanghai 2015, a culmination of vision taking the car from concept to reality.

Two years ago in Shanghai, Nissan introduced the Friend-Me Concept, followed by the Lannia Concept in 2014 at the Beijing Motor Show, and Lannia is the tangible expression of the company’s commitment to China.

Building on Nissan’s longstanding success in the sedan market, it’s the first product developed and designed for young Chinese generations, especially those in their 20s and 30s, seen as the nation’s trendsetters.

“Edging forward is not enough. The market in China is moving very fast, especially with the post-1980s generation,” said Titus Liu, Creative Design Manager at Nissan Design China. “They do not want to stick with the status quo, so we are dedicated to finding the next great breakthrough. This is important for us.”

Design and development was led by Nissan Design China, backed by the Nissan Global Design Center. Lannia’s styling speaks to rising Chinese who want to set themselves apart as both edgy and sophisticated, resulting in a stylish new look for a sedan that goes against conventions.

The new model also boasts Nissan’s latest iconic design signatures, such as the V-motion grille, kick-up C-pillar, floating roof and boomerang-shaped headlights.

“Younger drivers have grown up with modern technology, such as smartphones and tablets. For them, connecting and interacting with a car feels natural,” said John Zhang, Chief Product Specialist for the Lannia.

Lannia features integrated infotainment technologies designed exclusively in China, including an advanced audio system with smart-phone connectivity and a seven-inch multimedia display screen. It adds many of Nissan’s advanced safety features for enhanced driver control and security.

Taking center stage at the Nissan booth during Auto Shanghai 2015, Lannia will sit alongside a number of exciting models at the National Exhibition and Convention Center in Shanghai, from April 20 to 29.