DS Brand launched new range of Limited Editions to mark the 60th Anniversary of the first DS model,

The DS brand is to release a series of ‘1955’ limited editions across the range (DS 3, DS 3 Cabrio, DS 4 & New DS 5) to mark the 60^th anniversary of the very first DS.

These new models will be available at UK dealers towards the end of June and the cars will be shown during DS WEEK in Paris. DS WEEK is a dedicated event for the 60^th anniversary, which runs from 19 to 24 May 2015.

The very first  DS, which  appeared  at the  1955 Paris  Motor Show,  became  a legend in its  own  time  and  was  a major milestone   in  20^th   Century  automotive   history.  Sixty years on, the  DS  brand  has  been   founded  to   perpetuate  the revolutionary  spirit  of  this  mythical  car and  to  renew  the tradition of French premium vehicles.

DS CEO Yves Bonnefont, said; “To build today's DS brand we draw inspiration from the exceptional heritage of this legendary car, and take up the values it conveyed, of innovation, excellence and avant-garde design. Specifically, today's DS models excel in refinement, quality materials, and outstanding style, technology, comfort and performance.”

To celebrate the 60^th anniversary of the very first DS, a series of limited editions will be launched across the whole of the DS product line-up: DS 3, DS 3 Cabrio, DS 4 and New DS 5. The new models will be built in limited quantities for all markets (1955 for DS 3 & DS 3 Cabrio, 955 for DS 4 & 955 for New DS 5). 

These limited editions will be on display during DS WEEK (19-24 May) at the Tuileries Garden in Paris and the cars will go on sale in the UK before the end of June.