USA SALES JULY - MAZDA - Why are Mazda dipping, they have great cars, and brilliant tech, so why ?

Mazda North American Operations (MNAO) today reported U.S. sales for July 2015 of 27,157 vehicles, representing a 7.1-percent decrease versus July 2014. Through July, Mazda has sold 186,153 vehicles year-to-date, representing a year-over-year increase.

"July saw the sell down of Mazda2 and Mazda5 almost complete and the crossing over of the start of sales for CX-3 and MX-5 Miata, making it a transitional month," said Ron Stettner, VP, sales, MNAO.  

"We have high expectations for the new subcompact SUV segment that CX-3 plays in, as well as the arrival of the newest version of the world's best-selling sportscar – the MX-5 Miata – and look for both to bolster sales for Mazda and the industry through the balance of the year."

Key July 2015 sales notes:

• Mazda3 recorded its best July since 2010 at 9,504 (2010 July sales were 9,389).
• The all-new 2016 Mazda MX-5 Miata went on sale in July, contributing to MX-5's best July since 2008 at 1,130 units (2008 sales were 1,181).
• Mazda CX-5 recorded its best July ever with 9,530 vehicles sold.
• Combined sales of Mazda's sixth-generation vehicles (Mazda3, Mazda6, MX-5 Miata and CX-5) were up 7.9 percent YOY and 4.5 percent YTD.
• As the company's sixth-generation of vehicle sales grow so does SKYACTIV^® TECHNOLOGY – Mazda's no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In July 2015, 90.3 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
• Mazda reported Certified Pre-Owned (CPO) July sales of 3,437 vehicles, down 5.5 percent YOY.
• Mazda Motor de Mexico (MMdM) reported July sales of 4,482 vehicles, up 24.0 percent versus last year, making it the best June in MMdM history and the 30^th consecutive month of YOY growth. Year-to-date sales for MMdM are up 46.0 percent with 30,429 vehicles sold.

		Month-To-Date							Year-To-Date
		July		July		%		% MTD	July		July		%		% YTD
		2015		2014		Change		DSR	2015		2014		Change		DSR
Mazda2		10		2,075		(99.5)%		(99.5)%	283		10,032		(97.2)%		(97.2)%
Mazda3		9,504		9,381		1.3%		1.3%	64,382		61,529		4.6%		4.1%
Mazda5		551		1,547		(64.4)%		(64.4)%	6,835		8,762		(22.0)%		(22.4)%
Mazda6		4,841		5,046		(4.1)%		(4.1)%	37,148		31,964		16.2%		15.6%
MX-5 Miata		1,130		399		183.2%		183.2%	3,784		3,062		23.6%		22.9%
RX-8				-		N/A		N/A	-		-		N/A		N/A
CX-5		9,530		9,109		4.6%		4.6%	62,873		59,384		5.9%		5.3%
CX-7		-				N/A		N/A	-		1		(100.0)%		(100.0)%
CX-9		1,591		1,678		(5.2)%		(5.2)%	10,848		10,931		(0.8)%		(1.3)%
Tribute		-		-		N/A		N/A	-		-		N/A		N/A
Total Vehicles
CARS		16,036		18,448		(13.1)%		(13.1)%	112,432		115,349		(2.5)%		(3.1)%
TRUCKS		11,121		10,787		3.1%		3.1%	73,721		70,316		4.8%		4.3%
TOTAL		27,157		29,235		(7.1)%		(7.1)%	186,153		185,665		0.3%		(0.3)%
Selling Days		26		26					180		179