AUTOCAR GAME CHANGER - The Alfa Romeo Giulia is a true game changer for the brand.

• Alfa Romeo Giulia named a ‘Game Changer’ at 2017 Autocar Awards
• Lauded for its ‘incredible performance and exciting handling’
• The Giulia is available to buy now from £29,550 OTR

The Alfa Romeo Giulia has been named a ‘Game Changer’ at the 2017 Autocar Awards as it has signalled ‘a complete transformation for one of the most loved names in motoring’.

Mark Tisshaw, Editor of Autocar, commented: “This is not only the most competitive Alfa Romeo saloon since the last Giulia was launched more than half a century ago but, crucially for anyone with Alfisti blood lurking in their veins, it’s the most likeable, too. With its incredible performance and exciting handling, the Giulia is everything you’d want an Alfa Romeo to be.” 

Developed by the best engineers, designers and stylists within FCA, the new Giulia embodies the core elements that have made Alfa Romeo one of the world's best-loved automotive brands: Distinctive Italian design; innovative powertrains, perfect weight distribution, unique technical solutions and the best weight-to-power ratio. 

Collecting the award at the event in the Silverstone Wing, Ashley Andrew, Managing Director FCA UK, remarked; “The Giulia has marked a turning point for Alfa Romeo, signalling a new era for the company where the driver is back at the heart of everything we do. Its engaging drive, five star NCAP rating, with highest ever recorded adult occupancy score, and impressive residual values has echoed across the brand, bolstering buyer confidence. The success of the Giulia has allowed us to expand the range with the introduction of the 280hp Veloce, bridging the gap between the standard Giulia and the Quadrifoglio. It also lays the ground for the introduction of Alfa Romeo’s first ever SUV- the Stelvio – due for launch later this year.” 

Autocar says that its ‘Game Changers’ are cars that ‘bring new, higher standards to their classes, or because they defy conventions to benefit buyers.’ Of the Giulia, Autocar says: “The Giulia is a riveting, idiosyncratic and striking entrant into a class usually defined by an understated brand of superiority.”