Jaguar Land Rover's subsidiary, InMotion invests in a anew mobility Services company.

• InMotion invests in Lyft to collaborate on mobility services
• Jaguar Land Rover to supply Lyft drivers with a fleet of vehicles
• Technology collaboration will allow innovation and wide scale testing of new services
• Lyft is the fastest-growing rideshare company in the US
• InMotion Ventures is Jaguar Land Rover’s new mobility services business

InMotion, Jaguar Land Rover’s mobility services business, today announced a $25m (£19m) investment in Lyft, the fastest-growing rideshare company in the U.S.

This investment will support Lyft’s expansion and technology plans. It will also provide Jaguar Land Rover’s InMotion Ventures with the opportunity to develop and test its mobility services, including autonomous vehicles, and to supply Lyft drivers with a fleet of Jaguar and Land Rover vehicles.

Sebastian Peck, InMotion Managing Director, said, “We are excited to collaborate with a leading platform like Lyft not only on developing premium mobility solutions but also devising innovative solutions to the transport problems Jaguar Land Rover’s customers face.”

“Personal mobility and smart transportation is evolving and this new collaborative venture will provide a real-world platform helping us develop our connected and autonomous services.”

“We’re excited to join forces with Jaguar Land Rover and InMotion,” said John Zimmer, Lyft President and Co-founder. “Lyft envisions a future where shared mobility will transform cities and improve people’s lives.  This partnership will help us achieve that ambitious goal.” 

Hanno Kirner, Executive Director of Corporate and  Strategy, Jaguar Land Rover, said, “This is a strategic investment for both parties as we focus on innovating new mobility solutions for our customers. Collaborating with an expanding technology business like Lyft is going to help us both accelerate our ambitions.”

InMotion’s latest investment follows its recent seed investment in SPLT, the Detroit-based digital carpool business, which works with Lyft to provide non-emergency medical transport.

The Lyft investment was included as part of the company's most recent round of fundraising, which closed in April.