USA - Pebble Beach is the place to be to see the New Mercedes-Maybach 6 Concept, the ultimate luxury car !

Study of an ultra-stylish luxury-class coupé

Every August classic car fans from around the world converge on Pebble Beach in California for a very special beauty contest. This gathering of magnificent classic cars is the perfect place to premiere the exclusive Vision Mercedes-Maybach 6, a sensational luxury-class coupé. 

The 2+2-seater is a homage to the glorious age of the aero coupés and consciously carries this tradition forward into the future. The coupé reinterprets classic, emotional design principles in an extreme way, following the Mercedes design philosophy of sensual purity.  

The Vision Mercedes-Maybach 6, which measures almost six metres in length, is designed as an electric car. The drive system has an output of 550 kW (750 hp). The shallow underfloor battery allows a range of over 500 kilometres according to the NEDC (over 200 miles according to EPA).

The large coupé is set to make its debut at Monterey Car Week, which will take place on the Monterey Peninsula between 16 and 21 August 2016. The final event on 21 August will be the Pebble Beach Concours D'Elégance.

With its sensual, emotional design ("hot") and intelligent details ("cool"), the Vision Mercedes-Maybach 6 represents the ultimate in luxury. The classic aesthetic proportions of the show car – the extremely long bonnet, the low roof line and the rearward positioning of the greenhouse – recall the aero coupés of days gone by. But this is not retro design – this is a reinterpretation of classic, aesthetic principles.

At the same time the design is something unexpectedly new – cool, technoid and reduced. This is exemplified by the aerodynamically intelligent basic shape. Even without aids such as spoilers, the airflow hugs the contours of the vehicle body and only breaks away very late at the tail end of the vehicle. Then there is the surprisingly technoid character of the narrow lights, the partially transparent rims and the split rear window.

"Our glamorous coupé, the Vision Mercedes-Maybach 6, represents the ultimate in contemporary luxury. It is hot and cool," states Gorden Wagener, Head of Design at Daimler AG. "With its intelligent appeal and reduced, technoid look, it perfectly embodies our design philosophy of sensual purity and our pursuit of aerodynamic efficiency." 

Reinterpretation of classic, aesthetic principles: the exterior design

Clearly defined contours and organically formed wings stand in contrast to the sharply drawn, extended feature line on each side which defines the upper vehicle body from the radiator grille across the entire length of the vehicle to the rear. Below this, the main body has a bulging, muscular look, extending across the entire flank. There is also a striking contrast between the Maybach red paintwork and the chrome strips which sit above the wheel arches and in the centre of the bonnet and boot lid.

A reinterpretation of the Mercedes-Maybach radiator grille with its fine, vertical struts accentuates the front end. The grille was inspired by a pinstriped suit. The radiator grille rests on two aerodynamically shaped supports on the outer right and left of the bumper.

The distinctive 24-inch wheels are a development of the aero rim from the Concept IAA (Intelligent Aerodynamic Automobile). A transparent shield in the vehicle colour provides a view of the aluminium spokes behind it.

A further highlight is provided by the gullwing doors, a hallmark Mercedes design element which has been brought up to date. They underline the sporty character of the vehicle's silhouette and feature innovatively designed aluminium trim. The exterior mirrors designed as cameras are supported on the wings.

The extended, round "boat tail" format of the Vision Mercedes-Maybach 6's rear recalls a luxury yacht, and narrow tail lights which emphasise the width of the vehicle are integrated in its outer edges. Above this sit the two extremely shallow rear windows ("split window"). Further distinctive features at the rear include the diffuser with aluminium frame and the air outlets behind the wheel arches.

Luxurious 360° lounge featuring new materials: the interior design

The interior of the Vision Mercedes-Maybach 6 is a synthesis of intelligence and emotion and combines traditional Mercedes-Benz values with a new high-tech experience.

The dashboard wing curves across the door trim into the seat landscape, creating a 360° lounge. The new "inside out" spatial design adds a particular touch of finesse. The sitting surface forms a horizontal, which transitions into the vertical of the doors and finally becomes the underside of the dashboard wing.

In addition to the flowing contours, the material composition produces a luxury experience of the highest order. Authentic materials and colours such as rose gold are used to create luxurious accents. The interior, with its high-quality leather trim, has a cool colour scheme which perfectly underlines the digital innovations. 

The sitting surfaces have a Chesterfield look. In the doors and dashboard the traditional wood trim softens the appearance of the digital control and display interfaces. As a contrast to the digital world of the displays, elm is used in the floor area, creating a refined yachting look. Elm is the palest open-pore wood which Mercedes-Benz is currently working on for series use.

In the front luggage area of the Vision Mercedes-Maybach 6 is a set of two suitcases, exclusively created for the vehicle. Here too the designers have followed the sensual, pure design idiom of Mercedes-Benz. Plenty of space has also been provided for further additions such as picnic accessories or personal items.

Dipping into the future: a fusion of analogue and digital experience

Ever since Mercedes-Benz invented the car 130 years ago, driving has been a source of enjoyment and delight. With the increase in digitisation comes a simultaneous need for sustainable analogue solutions, the design of which has been emphasised and in places exaggerated in the concept car. 

In the Vision Mercedes-Maybach 6 this can be seen above all in the "hyperanalogue" instruments with needles and circular, crystal-look displays.

The classic circular instruments are combined with deep displays and act as a reference to the unique history of Mercedes-Benz. In contrast, other display elements are digitally integrated into a continuous glass trim part. Information about the seat, for example, can be shown on this digital strip. 

Map information is also shown in the front area of the strip. Menu content is extended along a digital line which extends to the sides as far as the occupants, who can set their own content ergonomically using touch control.

The front windscreen serves as a transparent display: driving-related data and geographical information is shown across its full width, augmenting the outside world with additional information. This information can be controlled and adjusted by the occupants using gestures.

The luxury padded leather upholstery is a particular highlight. Its traditional look is combined with future technology here - the buttons which would normally be trimmed in leather have been replaced in the upholstered surfaces by miniature "body sensor displays". These scan the passengers and monitor, for example, their vital functions. As a result, comfort features such as seat climate or the massage function, for example, can be activated or the seat settings adjusted to the passenger. The sensors embedded in the upholstery also record the incidence of light, the colour of the occupant's clothing and the ambient temperature. This information can be used to trigger new, emotional lighting effects in the interior.

The concept car aims to embody the ultimate in luxury, and this is underlined by the fact that the driver can switch to digital/autonomous mode. Another highlight is offered by the floating, transparent centre tunnel, which visualises the drive system's electrical energy flow for the occupants.

Emission-free driving: electric drive system generating 550 kW (750 hp)

The side sills, illuminated by LED light strips, clearly underline the fact that the Vision Mercedes-Maybach 6 is designed as an electric car. Thanks to its four compact permanent magnet synchronous electric motors, it features all-wheel drive. The output of the drive system is 550 kW (750 hp). The shallow underfloor battery has a usable capacity of approx. 80 kWh. This not only allows performance characteristics typical of a sports car (acceleration from 0‑100 km/h in under four seconds, top speed electronically governed at 250 km/h) but also a range of over 500 kilometres according to the NEDC (over 200 miles according to EPA).

Vision: add an extra 100 kilometres to the range in just five minutes

The quick-charge function is also visionary: as a result of DC charging based on the CCS standard, the system allows an impressive charging capacity of up to 350 kW. In just five minutes enough power can be charged to achieve an additional range of around 100 kilometres.

The battery can either be charged via a cable connection at a public charging station or a conventional domestic outlet or, for even more convenience, it can be charged wirelessly, via an electromagnetic field.

The wow effect: visionary show cars with long-term prospects

With its impressive dimensions, the Vision Mercedes-Maybach 6 (length/width/height: 5700/2100/1328 millimetres) is the first luxury coupé in the series of visionary design show cars from Mercedes-Benz. These include the Vision EnerG‑Force (Los Angeles, November 2012), AMG Vision Gran Turismo (Sunnyvale, 2013) and Vision Tokyo (Tokyo, 2015). Thanks to the global nature of the Mercedes-Benz Design function, these concept vehicles take cues from local trends in design, culture and mobility and make these the focal point of the respective mobility concept. At the same time these show cars are looking far into the future.

Mercedes-Maybach: perfection blends with exclusivity

Mercedes-Maybach stands for the ultimate in exclusivity and individuality. The target group is made up of status-oriented customers. The current vehicles include the Mercedes-Maybach S 500 and S 600 models, launched in February 2015, which blend the perfection of the Mercedes-Benz S-Class with the exclusivity of Maybach. A special protection version, the Mercedes-Maybach S 600 Guard, is the world's first passenger car to meet the highest ballistic protection level for civilian vehicles, VR10.

The most recent model is the Mercedes-Maybach S 600 Pullman with face-to-face seating. Launched at the beginning of 2016, it adopted the mantle of absolute top-of-the-line model.

FRANKFURT - The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) is two cars in one.

Digital transformer

The Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) is two cars in one: an aerodynamics world champion with a C_d value of 0.19 and a four-door coupé embodying irresistible design. The study, which is celebrating its world premiere at the Frankfurt International Motor Show, switches automatically from design mode to aerodynamic mode when the vehicle reaches a speed of 80 km/h, whereby numerous aerodynamics measures alter the shape of the vehicle. Inside, the "Concept IAA" continues the design line of the S-Class and S-Class Coupé, offers new touch-based functions and provides an idea of what the interior of a business saloon might look like in the near future.

At the touch of a button, or automatically on reaching a speed of 80 km/h, the Mercedes-Benz "Concept IAA" (Intelligent Aerodynamic Automobile) performs a fascinating transformation in which the captivatingly beautiful four-door coupé turns into an aerodynamics world champion: eight segments extend at the rear, increasing its length by up to 390 millimetres; front flaps in the front bumper extend by 25 mm to the front and 20 mm to the rear, improving the air flow around the front end and the front wheel arches; the Active Rims alter their cupping from 55 mm to zero; and the louvre in the front bumper moves 60 mm to the rear, improving the underbody air flow.

"Fascinating and technically sophisticated cars form the core of Mercedes-Benz. The 'Concept IAA' applies intelligent innovations to resolve the conflicting aims of functionality and aesthetics and shows that we still have plenty of ideas on how to achieve further improvements in efficiency," says Prof. Dr Thomas Weber, Member of the Daimler Board of Management responsible for Group Research and Head of Mercedes-Benz Cars Development.

Equally, the "Concept IAA" exemplifies the fundamental technological changes which are taking place in the automobile industry. The primary driving force behind this process of change is digitisation – commonly referred to in a business context as "Industry 4.0". For Mercedes-Benz, a continuous digital process chain from research and development through production to marketing and sales, logistics and the service area is already becoming reality.

The design and aerodynamic shaping of the "Concept IAA" would not have been possible without the systematic digital networking of different specialist departments. The designers have employed the latest algorithmic design methods to handle the complex geometric design. 

The individually adapted software enables dynamic design in three-dimensional space. This dynamic modelling makes it possible to display and model different states simultaneously. The resultant highly complex geometries were turned into reality with the aid of innovative production technologies (rapid prototyping).

The world-beating aerodynamics were developed in parallel with the aid of numeric flow simulation. In around one million CPU hours, the aerodynamics experts from Mercedes-Benz simulated the flow characteristics, calculating some 300 variants. This roughly corresponds to the scope of work involved in developing a production model.

The "Concept IAA" also offers a look into the future in areas which are not apparent at first glance. The study features Car-to-X technology, for example, which enables the study to communicate with other vehicles or other sources of information. 

This represents a major advance in helping to avoid accidents, as obstacles or events which are not visible to the vehicle itself can be detected - the "Concept IAA" is able to look around the corner, as it were. With this and its interior and operating concept, the "Concept IAA" also offers a foretaste of the business saloon of the near future.

Exterior design: sensual purity and innovative aerodynamics

With its dynamic basic shape ("drop shape"), elegantly purist overall design and aerodynamic innovations, the four-door "Concept IAA" Coupé Saloon is a symbiosis of design and aerodynamics. The vehicle interprets classic sports car proportions in a modern vein: the long bonnet flows aerodynamically into the compact, set-back greenhouse, whose roof slopes down elegantly towards the rear, ending in an airflow break-away edge.

The vehicle's elegant side view combines a purist, long basic volume with highly pronounced wheel arches. The sporty, minimalist front of the show car boasts a striking "shark nose" profile. Like the front, the show car's rear end also presents a clear-cut and purist appearance. As on the front grille, horizontal louvres lend structure to the shape of the rear end. An illuminated ring running around the rear end adds the finishing touch to the high-tech appearance.

"The 'Concept IAA' continues our series of visionary concept cars," explains Gorden Wagener, Head of Design at Daimler AG. "The symbiosis of alluring forms showcasing intelligent aerodynamics is an expression of our unique Mercedes-Benz design philosophy."

The interior: touch-based operating philosophy

The interior of the "Concept IAA" combines stylish sportiness with modern luxury. The interior continues the design line of the S-Class and S-Class Coupé while providing an idea of what the interior of a business saloon might look like in the near future. The choice of colours and materials conjures up extrovert contrasts between anthracite and white as well as between aluminium and cut glass. Elegantly curved forms, flowing lines, carefully chosen high-quality materials and the touch-based operating philosophy provide for a high level of functionality.

The two-spoke steering wheel is a progressive further development of the Mercedes-Benz steering wheel philosophy. 

The open structure of its horizontal spokes is highly intricate in design, as a manifestation of intelligent and elegant lightweight construction. The steering wheel also incorporates touch-based operating functions, offering great functionality in the most compact dimensions as a study in perfect ergonomics: OFN (Optical Finger Navigation) buttons, embedded in the clusters in a similar hovering manner as the touchpad in the centre console, enable the driver to scroll through the instrument cluster menus. 

The OFN button on the left controls the left-hand display, while the button on the right controls the right-hand display. In this way, the "hands on the wheel, eyes on the road" operating philosophy which has been applied by Mercedes-Benz for many years now is implemented in a manner which is at once brilliantly simple and uncompromising.

"Captivatingly sporty lines, fascinating technical solutions: the 'Concept IAA' symbolises the emotional core of Mercedes-Benz: The best or nothing. And it shows in a host of details what our customers can look forward to in future production models," says Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Marketing & Sales, summing up the visionary concept.

The "Concept IAA" is 5040 millimetres long (5430 mm in aerodynamic mode), 1995 mm wide and 1305 mm high. Its wheelbase measures 2975 mm, and the front/rear track widths are 1710 and 1770 mm respectively. The concept car is powered by a petrol/electric plug-in hybrid drive with a total output of 205 kW (279 hp). This provides it with a top speed of 250 km/h (electronically limited). CO₂ emissions and electric range depend on the mode in which the vehicle is tested: in aerodynamic mode the "Concept IAA" manages an all-electric range of 66 kilometres and emits 28 g CO₂ per km. 

In design mode the range stands at 62 km and CO₂emissions at 31 g per km. As urban driving is accorded a two-thirds weighting in the current New European Driving Cycle (NEDC), the advantage of aerodynamic mode is not revealed as clearly in this test as in real-life driving. Real-life fuel savings are all the greater, however – in keeping with Mercedes-Benz's customer-oriented "Real Life Efficiency" philosophy.

The "Concept IAA" show car forms part of a long line of aerodynamically perfected vehicles from Mercedes-Benz. With a dimensional concept that makes it suitable for everyday use, this four-seater attains a C_d value of 0.19, assuring it of a place in the gallery of record-breaking and racing vehicles such as the Mercedes-Benz W 25 record-breaker of the 1936 season.

At present the models from Mercedes-Benz occupy the top position for aerodynamics in practically every vehicle segment. In 2013 the Mercedes-Benz CLA attained a C_d figure of 0.22 – marking a new all-time low both within the Mercedes-Benz model portfolio and amongst all series production cars.