The international Car Design Award jury has Awarded the Coveted Brand Design language Too.....

The international Car Design Award jury has recognised Volvo Cars’ contributions to automotive design with the Swedish carmaker winning the coveted Brand Design Language Award 2016.

“We are proud to receive this recognition for the design work we have done in the last years. 

When we started work on the XC90 we knew that we had an opportunity to take the Volvo Cars brand in a new direction,” said Thomas Ingenlath, Senior Vice President, Design, Volvo Car Group upon receiving the award at a ceremony in Turin, Italy.

The new XC90, which redefined peoples’ perception of what the Swedish brand stands for, and its potential, was just the first step on the design journey led by Thomas Ingenlath, followed more recently with the launch of the new S90 premium sedan and V90 estate.

“The Volvo family contains many different characters – the strong and refined types, the elegant and sophisticated, the dynamic and the youthful. What we have done with the brand design at Volvo is to provide room for each of these characters, these expressions, to shine through while still paying homage to our tremendous heritage,” added Thomas Ingenlath. “Each car we design is unmistakably a Volvo, but it also has a unique personality.”

The jury for the Car Design Awards consists of editors and representatives of renowned automotive and design magazines from around the world. Volvo Cars came out as winner in the Brand Design Language category, fending off competition from Mercedes-Benz, Jaguar, Renault and Kia.

2016 marks the rebirth of the Car Design Awards, for many years the most coveted awards in car design. The awards, which cover three categories – Production Car, Concept Car and Brand Design Language.

Volvo Cars starts the next phase of it's rebirth with the new 40-Series range of cars, a new family of small cars

Volvo Cars, the premium car maker, today unveiled two new concept cars that move the Swedish brand in an audacious new direction and mark the official launch of its global small-car strategy.

Today’s newly revealed 40 series concept models demonstrate for the first time how Volvo plans to expand into the large and lucrative global market for premium small cars with a range of vehicles that combine bold exterior and interior design with industry-leading connectivity, electrification and autonomous drive technologies.

The new concept cars will be the first built around Volvo’s new Compact Modular Architecture (CMA), which has been specially created for smaller cars and which has liberated the company’s designers and engineers to explore bold and daring new directions.

“Each member of our product family has its own distinct character, just like the members of a real family. CMA has helped us to capture something special, something youthful in our new concept cars. They have an energy, a disruptive and engaging urban character that makes them stand out among the crowd. This is the flavour of small Volvos to come,” said Thomas Ingenlath, Senior Vice President, Design, at Volvo Car Group.

Volvo’s small-car strategy is an essential element in its ongoing global operational and financial transformation. The Swedish company is currently implementing an ambitious revitalisation plan that will reposition the brand to compete with its global premium competitors within the next four years.

Volvo’s new global small-car range will include a pure-battery electric vehicle as well as Twin Engine plug-in hybrid powertrain variants, in line with the company’s commitment to the electrification of its entire portfolio. Volvo plans to have sold a total of up to one million electrified cars by 2025 globally.

“By taking a modular approach to both vehicle architecture and powertrain development, we have succeeded in leap-frogging many of the players in the premium segment,” said Dr Peter Mertens, Senior Vice President, Research & Development. “Our new battery electric powertrain variant opens yet another exciting chapter in the unfolding Volvo story.”

On top of their daring exterior design and electrified powertrain options, the new cars will also offer a full range of innovative connectivity services, plus the world’s most advanced standard package of safety features and ground-breaking Scandinavian interior design.

“The new 40 series cars have the potential to improve our market penetration in an important growing segment,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “An electric powertrain program, including both a new compact Twin Engine plug-in hybrid as well as a pure electric car, are central to the CMA architecture.” He added that the first new 40 series car is expected to go into production in 2017.

The announcement of Volvo’s new global small-car strategy comes on the back of a strong start to the year in terms of sales and profitability.

The company announced revenues for the first three months of the year rose 24 per cent year-on-year to SEK41.7bn, generating an operating profit of SEK3.1bn and an operating profit margin of 7.5 per cent. Global sales for the first quarter of 2016 increased 11.9 per cent to 120,591 cars. Volvo has a medium-term ambition to sell 800,000 cars a year, up from 503,000 in 2015