Volvo, 20 years ago launched the V70 CC, today that CC Range has been expanded to more models and bigger sales.

Volvo Cars’ instrumental role in defining the adventurous Cross Country segment is widely acknowledged. With the imminent reveal of the new V90 Cross Country, the Swedish car maker is set to cement its leading role as the most capable and comfortable premium all-roader on offer and complete its 90 series line-up.

“Cross Country has become the true expression of a Volvo car in many people’s eyes. It was a winning concept from the start, perfect for the tough climate and road conditions that we experience in Sweden,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

Developed in 1996, the first Cross Country estate combined functional flexibility and rugged capability. Today, 20 years later, the Cross Country segment is a familiar sight across the premium car market, providing a capable yet comfortable driving experience.

Extreme climate capability

Designed to cope with the demanding requirements of an extreme Scandinavian climate, Cross Country models perform in all sorts of road conditions – from muddy tracks and knee-deep snow to long-distance motorway driving. 

Proving a popular choice with horse and boat owners thanks to its high ground clearance, pulling power and responsive All-Wheel Drive, Cross Country has cemented its position as a premium mainstay and a true all-weather alternative to the SUV.

“We were very careful from the very beginning to ensure that the Cross Country concept was not just an exercise in rugged styling. 

We placed high demands on real-world capability, and as we developed the segment, we added the comfort and convenience elements that Volvo drivers have come to expect,” said Dr Peter Mertens, Senior Vice President Research & Development at Volvo Car Group.

The eagerly awaited V90 Cross Country will be revealed in mid-September.

First generation, 1997 – 2000

Developed as a capable alternative to the SUV and front-wheel-drive cars, Volvo Cars’ first Cross Country – the V70 XC – grew in popularity as old-school SUVs began to morph into city jeeps. Cross Country offered a new, adventurous take on motoring that delivered a competent mix of capability, functionality and comfort. 

The V70 XC was an instant success, especially in the North American market.

Second generation, 2000 – 2007

In 2000, the second-generation V70 XC came with much bolder styling and higher ground clearance.

When Volvo’s first SUV – the XC90 – came in 2002, the V70 XC received a newer, more modern All-Wheel Drive system and changed its name to XC70 in order to align to its bigger brother.

Third generation, 2007 – 2016

The third-generation Volvo Cross Country arrived in 2007 with added elegance and luxury. The XC70 continued to be a North American love affair, accounting for almost half of the total volume produced.

In 2014, the XC70 gained recognition around the globe as Zlatan Ibrahimović’s car thanks to a Volvo Cars commercial featuring the Swedish footballer. Such was the impact that sales of the model grew markedly during its last years of production.

Volvo Cars and Uber are joining forces to develop the next generation of autonomous cars.

Volvo Cars, the Swedish premium car maker, and Uber, the world’s leading ride-sharing company, are to join forces to develop next-generation autonomous driving cars.

The two companies have signed an agreement to establish a joint project that will develop new base vehicles that will be able to incorporate the latest developments in AD technologies, up to and including fully autonomous driverless cars. The base vehicles will be manufactured by Volvo Cars and then purchased from Volvo by Uber. Volvo Cars and Uber are contributing a combined USD300m to the project.

Both Uber and Volvo will use the same base vehicle for the next stage of their own autonomous car strategies. This will involve Uber adding its own self-developed autonomous driving systems to the Volvo base vehicle. Volvo will use the same base vehicle for the next stage of its own autonomous car strategy, which will involve fully autonomous driving.

The Volvo-Uber project marks a significant step in the automotive business, with a car manufacturer joining forces with a new Silicon Valley-based entrant to the car industry, underlining the way in which the global automotive industry is evolving in response to the advent of new technologies. 

The alliance marks the beginning of what both companies view as a longer-term industrial partnership.

Håkan Samuelsson, president and chief executive of Volvo Cars, said: “Volvo is one of the most progressive and contemporary car makers in the world. 

It is a world leader in the development of active safety and autonomous drive technology, and possesses an unrivalled safety credibility. We are very proud to be the partner of choice for Uber, one of the world’s leading technology companies. This alliance places Volvo at the heart of the current technological revolution in the automotive industry.”

The new base vehicle will be developed on Volvo Cars’ fully modular Scalable Product Architecture (SPA). SPA is one of the most advanced car architectures in the world and is currently used on Volvo Cars’ top-of-the-line multiple-award-winning XC90 SUV, as well as the S90 premium saloon and V90 premium estate.

SPA has been developed as part of Volvo Cars’ USD11bn global industrial transformation programme, which started in 2010, and has been prepared from the outset for the latest autonomous drive technologies as well as next-generation electrification and connectivity developments. It is these capabilities that attracted Uber to Volvo.

The development work will be conducted by Volvo Cars engineers and Uber engineers in close collaboration. This project will further add to the scalability of the SPA platform to include all needed safety, redundancy and new features required to have autonomous vehicles on the road.

Travis Kalanick, Uber’s chief executive, said: “Over one million people die in car accidents every year. These are tragedies that self-driving technology can help solve, but we can’t do this alone. That’s why our partnership with a great manufacturer like Volvo is so important. Volvo is a leader in vehicle development and best-in-class when it comes to safety. By combining the capabilities of Uber and Volvo we will get to the future faster, together.”

Volvo Cars, the premium car maker, is to begin the UK's most ambitious autonomous driving trial next year.

Volvo Cars, the premium car maker, is to begin the UK's most ambitious autonomous driving trial next year to speed up the introduction of a technology that promises to massively reduce car accidents as well as free up congested roads and save drivers valuable time.

The Swedish company, whose name has been synonymous with automotive safety ever since it invented the three-point seatbelt in 1959, is pioneering the development of autonomous driving (AD) systems globally as part of its commitment that no one will be seriously injured or killed in a new Volvo by the year 2020.

"Autonomous driving represents a leap forward in car safety," said Håkan Samuelsson, president and chief executive of Volvo Cars. "The sooner AD cars are on the roads, the sooner lives will start being saved."

Mr Samuelsson will make his comments at a seminar sponsored by Volvo and Thatcham, the insurance industry's research organisation, in London on May 3 entitled 'A Future with Autonomous Driving Cars – Implications for the Insurance Industry' at the America Conference Centre in London.

Volvo's UK-based test will be called 'Drive Me London' and will differentiate itself from other AD programmes by using real families driving AD cars on public roads.  

Volvo will source its data from these everyday users and use this data to develop AD cars that are suitable for real-world driving conditions, rather than the more unrealistic conditions found on test tracks. Thatcham Research will be providing the technical data analysis and any professional test drivers needed as part of the trial.  

Drive Me London will begin in early 2017 with a limited number of semi-autonomous driving cars and expand in 2018 to include up to 100 AD cars, making it the largest and most extensive AD testing programme on Britain's streets.  

The introduction of AD cars promises to revolutionise Britain's roads in four main areas – safety, congestion, pollution and time saving.  

Independent research has revealed that AD has the potential to reduce the number of car accidents significantly, in some cases by up to 30 per cent. Up to 90 per cent of all accidents are presently caused by driver error or distraction, something that should largely disappear with AD cars.  

"Vehicle manufacturers are predicting that highly autonomous vehicles, capable of allowing the driver to drop 'out of the loop' for certain sections of their journey, will be available from around 2021. Without doubt, crash frequency will also dramatically reduce. We've already seen this with the adoption of Autonomous Emergency Braking (AEB) on many new cars. Research in the US by NHTSA predicts that by 2035, as a result of autonomous and connected cars, crashes will be reduced by 80%. Additionally, if a crash unfortunately can't be avoided, then the impact speed will also drop as a result of the system's performance – reducing the severity of the crash," said Peter Shaw, chief executive of Thatcham Research.  

In terms of congestion, AD cars allow traffic to move more smoothly, reducing traffic jams and by extension cutting dangerous emissions and associated pollution. Lastly, reduced congestion saves drivers valuable time.  

"There are multiple benefits to AD cars," said Mr Samuelsson. "That is why governments globally need to put in place the legislation and infrastructure to allow AD cars onto the streets as soon as possible. The car industry cannot do it all by itself. We need governmental help."

The All-New V90, joins the stunning new S90 in a refreshed range of cars from Volvo, the turnaround is now in full force.

The eagerly awaited Volvo V90 was revealed today in Stockholm, Sweden. The stylish and versatile V90 is the latest in the premium car maker’s top-of-the-line 90 series, sitting alongside the award-winning XC90 SUV and the recently launched S90 premium saloon.

Building on Volvo Cars’ indisputable heritage in the estate segment, which began more than 60 years ago with the Volvo Duett, the new V90 takes the premium estate a clear step forward in terms of aesthetics, materials and finish, while living up to the ultimately practical nature of any true estate.

“We have a very strong position in the estate segment,” said Håkan Samuelsson, President and Chief Executive of Volvo Cars. “In many people’s minds we are known as the definitive estate brand. While the Volvo brand today stands for more than estates, we are proud to carry forward this rich heritage with the V90.”

The new V90 is the third car unveiled in Volvo’s top-of-the-line 90 series, all of which are built on the company’s specially designed and fully modular Scalable Product Architecture (SPA), which has opened up a range of new opportunities in terms of how Volvos can be designed, built and equipped.

“The modern premium estate is all about the intriguing combination of a luxurious experience with the functional origins of the estate silhouette. The sophisticated ambience of our new Volvo interiors is combined with a great cargo space, providing the right kind of functionality – whether through connectivity or cargo and storage solutions,” said Thomas Ingenlath, Senior Vice President for Design at Volvo Cars.

The new V90 delivers cutting-edge Pilot Assist semi-autonomous drive technology, the most advanced standard safety package on the market, including Large Animal Detection and Run-off Road Mitigation, and class-leading connectivity, including smartphone integration with Apple CarPlay.

Volvo Cars has also worked tirelessly on driving dynamics in the new model, to deliver a totally new and refined driving experience characterised by a sense of engaging control and predictability.

“We have a very strong offer in the V90. Our PowerPulse technology is designed to deliver a distinct performance boost to our diesel engine, while the T8 Twin Engine petrol plug-in hybrid will deliver around 410 hp and a pure electric range of around 31 miles,” said Dr Peter Mertens, Senior Vice President of Research & Development at Volvo Cars.

The North American International Auto Show in Detroit will be the launching platform for the All-New Volvo S90.

The new Volvo S90 is Volvo Cars’ entry ticket to the premium saloon club. The S90 marks a giant step forward for Volvo Cars. The Swedish car maker is better known for its SUVs and estates, but with the launch of the S90, Volvo is clearly intent on shaking up the premium saloon segment with its distinctive executive class saloon.

Equipped with a host of new technologies, ranging from cutting-edge safety to cloud-based apps and services, the S90 is further proof of the Swedish brand’s continuing transformation.

“With the launch of the XC90, we made a clear statement of intent. We are now clearly and firmly in the game. With $11 USD billion of investment over the past five years, we have not only reimagined what Volvo Cars can be – we are now delivering on our promise of a resurgent and relevant Volvo Cars brand,” said Håkan Samuelsson, President & CEO, Volvo Car Group.

The new Volvo S90 comes equipped with an advanced semi-autonomous drive feature, Pilot Assist. The system gives gentle steering inputs to keep the car properly aligned within lane markings up to motorway speeds of around 130 km/h and no longer needs to follow another car. Pilot Assist is another step towards full autonomous drive – a key innovation area for Volvo.

The S90 will also come with a clean and powerful T8 Twin Engine plug-in hybrid powertrain and one of the most luxuriously appointed interiors and connected infotainment systems in the large saloon segment.

“Our idea was to bring something entirely new to this rather conservative segment and deliver a visual expression that exudes leadership and confidence on the exterior. On the inside, we have taken the S90 to the next level, delivering a high-end luxury experience that promises comfort and control,” said Thomas Ingenlath, Senior Vice President Design at Volvo Car Group.

The S90 also introduces a world-first function to City Safety – large animal detection – a system capable of detecting large animals such as elk, horses or moose, night or day. The technology offers an intuitive warning and brake support to help avoid a collision. The S90 has also benefitted from Volvo Cars’ recent investment in a highly advanced chassis simulator.

“The S90 has taken a big stride forwards in terms of driving dynamics, performance and ride. We have completely redesigned the Volvo driving experience from the ground up to deliver a sense of precision, engaging control and comfort,” said Dr Peter Mertens, Senior Vice President, Research & Development at Volvo Car Group.

The S90 is set to be publically unveiled at the NAIAS in Detroit.

USA - L.A. AUTO SHOW - Volvo launches XC-90 and V60 Cross Country.

• Volvo Car Group President and CEO, Håkan Samuelsson, to speak during Connected Car Expo on Tuesday, November 18^th at 11:05 a.m. PT
• Volvo press conference to be held on Wednesday, November 19^th at 2:10 p.m. PT

Volvo will introduce two brand new vehicles to U.S. customers at the Los Angeles Auto Show (LAAS) this week: The all-new 2016 XC90 will make it U.S. debut, and the show marks the global unveil of the new 2015.5 V60 Cross Country.

To kick off Volvo’s presence at the show, Samuelsson will be the headline speaker at the Connected Car Expo on Tuesday, November 18 (11:05 a.m. PT), where he will discuss how the connected car will define and shape the future of transportation, as well as how we live and interact with the world around us. 

He will explore the Drive Me autonomous driving program, featuring 100 self-driving Volvos on public roads in everyday driving conditions. Samuelsson will also share his vision for both the future of Volvo and the entire automotive industry in an exclusive interview with CNET’s Brian Cooley (4:50 p.m. PT).

On November 19, Samuelsson, along with Senior Vice President of Design, Thomas Ingenlath and Vice President of Vehicle Line Management, Dennis Nobelius, will reveal the latest details about the all-new XC90 and V60 Cross Country at Volvo’s LAAS stand. They will also discuss the company’s latest efforts in the U.S. and share updates on Vision 2020: Volvo’s commitment that no one will be killed or seriously injured in a new Volvo by 2020.

The All-New Volvo XC90

The start of a new chapter for the iconic Swedish brand, the Volvo XC90 is a visually striking, luxury, seven seat SUV. The car boasts world-leading safety features, new powertrain technologies that provide an unrivalled combination of power and fuel efficiency, and a superlative interior finish.

With forward-thinking design inside and out, incorporating Volvo’s own range of new technologies, including the Scalable Product Architecture (SPA) and the latest Drive-E powertrains, the all-new XC90 gives customers a thoroughly modern, luxury driving experience.

The New Volvo V60 Cross Country

As part of Volvo’s renowned Cross Country brand, the new V60 Cross Country aims to carry on the company’s Scandinavian heritage and love of nature and adventure. Offering increased all-road capability and styling to match, the V60 Cross Country brings together a sporty, connected, and comfortable driving experience with the freedom to explore new horizons.

With a long list of standard features including navigation, leather, sunroof, Sensus Connect, Volvo’s connected car platform and Volvo On Call, Volvo’s telematics solution, the V60 Cross Country five-cylinder 250 hp with All Wheel Drive will start at $41,000 and will be in dealerships the first quarter of 2015.