USA - Iconic Soul Takes Top Honors in Urban Segment for Second Straight Year

• 2014 Soul praised for versatility, ride comfort and new technology
• Kia’s urban passenger vehicle is the right fit for those on the go

Kia Motors America’s (KMA) wildly popular urban passenger vehicle, the all-new 2014 Soul, was named a winner at the 10th annual Active Lifestyle Vehicle of the Year awards held in Chandler, Ariz. For the second consecutive year, the Soul received the highest score in the urban category after evaluations from local media and athletes.

“Having Soul named as a winner once again at the Active Lifestyle Vehicle awards is strong evidence that our complete redesign of this iconic vehicle was successful. While dramatically improving the Soul’s ride and handling qualities, as well as its interior appointments, it’s lost none of its fun, funky and young-at-heart personality,” said Michael Sprague, executive vice president, marketing & communications, KMA. “From the expansive cargo area to the roof rack mounts that come standard on every trim, the Soul speaks to those who want a vehicle that offers iconic design and all the things that support a youthful and active lifestyle.”

With a more premium look and feel, the 2014 Soul features a quiet cabin and more comfortable ride than its predecessor. The Soul offers an eight-inch navigation screen, Rear Camera Display1 and a host of other available amenities to make it an attractive offering.

“Kia has been a long-time supporter and participant in the ALV program, and their interest in our audience is obvious in the products,” said Nina Russin, founder Active Lifestyle Vehicle program. “The Soul has always been an awesome choice for urbanites that need a car with a small footprint but also a versatile interior. The 2014 car builds on the first generation with better ride and handling and enhanced technology.”

About the 2014 Soul
Instantly recognizable yet thoroughly fresh – with more than a passing nod to the hot Track’ster concept that was unveiled last year – the all-new 2014 Soul rides on a new chassis that is stiffer, longer and wider.  The Soul’s new dimensions allow for more passenger and cargo room while NVH levels have been reduced dramatically. Increased torque and significant suspension upgrades make the 2014 Soul a nimble and agile companion in congested urban environments, and inside there is a long list of standard comfort and convenience features, including Bluetooth®2 wireless technology and steering wheel-mounted controls.