Price cuts and/or feature upgrades are a chance for the Jaguar F-Type despite strong early demand for the roadster. Jaguar Land Rover Asia-Pacific boss David Blackhall says Porsche's price cuts in response to the launch of the F-Type earlier this year prompted JLR to re-evaluate.
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The results seems to say (Porsche) took a look at the car and the segment and thought ‘We're going to protect our turf'." Blackhall says. 'We were comfortable with where the F-Type's price and position ended up but when the goalposts moved, we've had to respond to that."
The F-Type Jaguar is priced between the Porsche Boxster and 911 cabrio, ranging from $138,645 for the base supercharged V6 to $201,945 for the V8 S. The Boxster range starts at $101,500 while the 911 drop-top kicks off at $228,900.
Former Porsche Australia head Michael Winkler will take over local JLR operations from November 11. His appointment comes at a time when demand for Land Rovers and Range Rovers is outstripping supply. 'We would sell in Australia almost anything we can get across the entire Land Rover range except Defender," Blackhall says.
The first shipment of 40 F-Types for Australia was pre-sold and Blackhall says a second batch of 80 also will be a sellout. 'The F-Type was never going to be a volume-seller but it is a halo car for the brand and we'll defend its position in the segment as required," Blackhall says.
Quizzed as to whether basic options - such as dual-zone aircon, manual activation of the active sports exhaust and reversing camera - would be standard to bolster the value-for-money equation, Blackhall says: 'That's all on the table as part of this review. We won't rule
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