SEAT breaks sales record with over a month to go.

• SEAT UK last week surpassed its record-breaking 2012 yearly sales total
• 38,871 registrations by last Monday (11 November) beats 2012’s 38,798 total
• 2013 is already the company’s best ever year, with six weeks remaining
• SEAT achieves its fifth consecutive annual sales rise

SEAT UK can announce that it has already broken its annual sales record, with more than six weeks to spare.

By the morning of Monday 11 November, SEAT had reached 38,871 registrations, surpassing the 38,798 tally posted for 2012, itself a record-breaking year. It means that SEAT can already announce its best year ever, and its fifth consecutive annual sales improvement.

During what has been a fantastic 2013, SEAT has broken its monthly, quarterly, half-yearly, and now annual sales records; September 2013 was SEAT’s best ever month (8,498 registrations), which topped off its best ever quarter (July – September 2013), which had followed its best ever half year (Jan – June 2013).

And October 2013 too has been a landmark month for SEAT, with 2,903 registrations making it the company’s best October ever. Retail sales alone were up by 34% compared to October 2012’s.

SEAT UK Director Neil Williamson says: “In a competitive marketplace it’s a testament to both the quality of our cars and the effort of our dealerships that we’ve broken our annual sales record already. A brilliant team effort.

“What’s most pleasing is that we’ve achieved much of this success in the showrooms: our year-to-date retail sales have gone up by almost a third. We’ve put a lot of focus on getting happy customers into great cars via an outstanding dealership experience.”

The SEAT Leon, which currently holds the Auto Express Car of the Year crown, is now available as a five-door hatchback, a three-door SC and an ST estate. SEAT showrooms now offer the most complete model line-up that the company has ever produced, from the Mii city car, through the ever-popular Ibiza supermini, the new Leon family, the highly practical new Toledo, the Altea and Altea XL MPVs, and the multi-award winning  Alhambra people carrier.