Bentley launches all new fragrance range to compliment the aura of its bespoke products.

• Infinite captures the legendary excitement of the iconic British brand
• Modern and fresh appeal for new generation of international individuals
• Layered composition marries youthful sensuality to elegant sophistication

The launch of the new Infinite fragrance from Bentley signals an exciting addition to the men’s collection. Modern and alluring, Infinite embodies a desire for genuine freedom and individuality, inherent qualities in the DNA of the world’s leading luxury carmaker.

It will appeal to those who are on a journey of self-discovery and want to make this a sensory and spontaneous experience. Thanks to the sophisticated composition of the fragrance, Bentley Infinite enhances the blends perfectly with the skin and gives its wearer a sense of youthful, contemporary elegance and vitality.

Designed for active, fashion-conscious men in search of stylish personal accessories with a distinctive flair and world-class quality, Bentley Infinite is also a masterpiece of the art of perfumery in two expressions, eau de toilette and eau de parfum.

Bentley Infinite Eau de Toilette – limitless enjoyment

Bentley Infinite Fragrance Eau de Toilette expresses itself through an enticing succession of scents: natural, fresh, citrus top notes combine with the green, aromatic hints of lavender and cedar. These are quickly followed by vibrant heart-notes with bourbon pepper, violet and geranium. The final layer is one of sophisticated sensuality with patchouli, vetiver from Haiti and an exclusive hint of ambergris.

The contrasting fresh and woody ingredients give the fragrance a masculine energy and a feeling of unlimited freedom. International perfumer Nathalie Lorson, who designed Bentley Infinite, has perfected the art of creating fragrances that produce an exhilarating feeling of well-being and inner strength. Bentley Infinite creates this special, unlimited "Bentley Feeling".

Bentley Infinite Intense Eau de Parfum – unending delight

The Intense version of Bentley Infinite offers an even longer-lasting fragrance experience as this Eau de Parfum contains a particularly high percentage of aromas (15 per cent). Its strong first impressions are of black pepper combined with geranium, lavender and violet. Its heart-notes are rich in spicy essences: nutmeg, elemi (a valuable Arabian tree gum), Siam benzoin (the balmy scented resin of the styrax tree) and a hint of ambergris produce a totally modern, masculine effect. 

The aromatic woody nature of the overall composition is completed to powerful effect in the base note: with alluring extracts of patchouli, vetiver from Haiti, Moroccan cedar and moss. A delightful fragrance in line with the times. Endless pleasure for the senses.

Bentley Infinite Design: elegance with power

The Bentley Infinite bottle speaks the same language of form as Bentley Motors. The bottle, crafted from high-quality heavy glass, is reminiscent of cut crystal whose straight lines run into elegant curves. The broad shoulders of the bottle are coated with metal and the metal cap is finished with a diamond cut. The combination of glass and metal give the impressive bottle a modern luxurious feel.

The centre of the bottle is emblazoned with the legendary Bentley symbol, the “Flying B”, which is also found on the front of the silver box.

The new Bentley Infinite men's line will be available in selected international perfumeries and department stores from April 2015.

The Product Range

Eau de Toilette EUR 59/60 ml ; £43 ; $74

Eau de Toilette EUR 79/100 ml ; £59.50 ; $99

Eau de Parfum Natural Spray for Men, Intense EUR 87/100 ml ; £69.50 ; $109

Hair & Body Shampoo EUR 27/200 ml; £24; $34