JANUARY USA SALES - KIA - Another brand shows significant growth, Rio & Forte lead the way.

Optima and Soul Lead Sales; All-New 2016 Sorento CUV Now in Showrooms

Kia Motors America’s (KMA) record-setting momentum carried into 2015 with best-ever January sales of 38,299 vehicles, up 3.5 percent over the same period last year.  Kia’s strong start was led by the U.S.-built* Optima and the iconic Soul urban passenger vehicle, and coincided with the arrival of the more capable and refined third generation of the popular U.S.-built* Sorento CUV. 

“Yahoo called Kia one of the ‘hottest brands’ in the industry in early January, and as economic conditions continue to improve, our record-setting January performance proved them right as more and more customers entered the market and considered Kia for the first time,” said Michael Sprague, executive vice president, sales & marketing, KMA.  

“Kia has one of the youngest and best-looking lineups in the business, including the completely redesigned Sedona, which brings unmatched styling and amenities to the segment and sold nearly four times as many units as the outgoing model did in January 2014.”

To announce the arrival of the all-new 2016 Sorento, KMA aired a 60-second spot titled “Perfect Getaway” in the third quarter of Super Bowl XLIX, which replaced the usual action movie mayhem with the Sorento’s capability to handle any adventure-seeker’s lifestyle.  A phased rollout of the multi-platform marketing campaign will incorporate TV, cinema, digital and social media.

	MONTH OF JANUARY		YEAR-TO-DATE
Model	2015	2014	2015	2014
Rio	1,572	3,162	1,572	3,162
Forte	6,422	4,724	6,422	4,724
Optima	9,394	9,979	9,394	9,979
Cadenza	383	927	383	927
K900	119	--	119	--
Sportage	3,054	2,587	3,054	2,587
Sorento	7,543	7,098	7,543	7,098
Sedona	1,670	442	1,670	442
Soul	8,142	8,092	8,142	8,092
Total	38,299	37,011	38,299	37,011