Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Saturday 31 October 2015

USA - Volkswagen commits US$900 Million for the production of an All-New Mid Sized SUV at Chattanooga.

  • US$900 million for production of new midsize SUV
  • Michael Horn, CEO Volkswagen Group of America: "Clear commitment to Chattanooga location"
  • USA still one of Volkswagen's most important markets
The Volkswagen Group has reaffirmed its planned investments at the Chattanooga location and in the production of an all-new SUV for the U.S. market. To that end, the company wants to invest US$600 million in the State of Tennessee alone and creating an additional 2,000 jobs in the USA. 
Production of the new midsize SUV in Chattanooga is scheduled to commence at the end of 2016.

"This clear commitment to the Chattanooga location confirms our engagement in North America and our confidence in the local team. More than ever, we must and will focus on the specific wishes of our U.S. customers so that we can offer them vehicles that are not only convincing, but also inspirational. 
Step by step, that is how we want to win back trust in the Volkswagen brand," Michael Horn, President and CEO of Volkswagen Group of America, said. "The United States of America is still one of Volkswagen's most important markets," Horn continued.
Apart from investment in the production of the new vehicle which is based on the CrossBlue study, a National Research & Development and Planning Center is currently being built at the Chattanooga site. 
The centre will be responsible for steering projects for the North American market. The objective is to create vehicles to meet consumers' changing wishes and expectations even faster and more efficiently by getting closer to the customer.
A further 50,000 square metres is currently being added to existing space at the site to cater for the logistics of producing the new midsize SUV for North America. Production of the new vehicle will be integrated in the existing factory structures.
Volkswagen has already invested more than US$ one billion in its Tennessee plant to date. Over 2,400 employees currently work at the plant; the 500,000th US Passat rolled off the assembly line in the summer.
A further element in the Volkswagen brand's North America strategy is a three-row version of the new Tiguan, which is scheduled to start leaving the assembly line at the plant in Puebla/Mexico in 2017.

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