Saturday, 21 January 2017
END OF YEAR WORLDWIDE - BENTLEY - The luxury brand breaks all records as sales continue to grow.
“Our globally-balanced sales success indicates the strength of our brand and products. We introduced a total of six new model variants in 2016 and increased our presence around the world, adding 20 new retailers to make a total of 210 partners in 59 markets.
“We can take this high level of investment and commitment from our business and retailers into 2017 and start the year in a positive way.”
The number one customer sales region throughout 2016 was the Americas, closing the year delivering 2,792 cars, against a figure of 2,864 in 2015. This accounted for 25 per cent of global deliveries.
The introduction of Bentayga to the Americas region in the second half of 2016 saw a record-high performance for a six-month period.
In Europe, sales were up by 56 per cent with 2,676 cars delivered on the previous figure of 1,695. Bentley’s home market, the UK continued to perform strongly, establishing itself as the third highest selling region, delivering 1,692 cars, up from 1,457 in 2015, an increase of 16 per cent.