Wednesday, 8 March 2017
GENEVA - SEAT to launch the new Ibiza as well as a couple of sporty Leon Cupra's
By the end of the year, each of the new products will give the brand substantial coverage increases across European markets. In addition, the brand is looking to conquest new customers through a wider offering, such as XCELLENCE, an alternative to the current sport-oriented FR. This trim level has been created to reach those looking for a sophisticated and distinctive design, combined with convenient and intelligent technology.
A decisive model
The fifth generation of the SEAT Ibiza has been developed in Barcelona and is a decisive step forward in the future of SEAT. Firstly, because it demonstrates the Volkswagen Group’s latest technology, the MQB-A0 platform (Modular Quer Baukasten) which shows the importance of the SEAT brand within the Volkswagen Group, as this platform application is the first in the supermini segment. And secondly, because it benefits from the most advanced technology, a notable increase in interior space, plus, a rewarding driving experience. This has led to the creation of a completely new model while, retaining Ibiza’s young spirit, dynamism, functionality and comfort. To achieve this, it gets a new, fresh, sporty and striking design, reflecting the unmistakable SEAT DNA. The surfaces have been accentuated even more in a way that gives a more sculptured, exciting and aerodynamic look.
The Leon CUPRA 300; the most powerful SEAT road car ever
The fastest street legal car that the Spanish brand has ever produced, the new SEAT Leon CUPRA 300, will be displayed in Geneva too. Although everyone will be talking about its 300PS engine with 380 Nm of maximum torque, the headline news is the Leon CUPRA coming equipped with 4Drive on the ST (Sports Tourer). Combined with the double-clutch DSG-auto gearbox, it dispatches 0-62 mph in just 4.9 seconds.
A new press talk format
On the SEAT stand, several Press Talks will be carried out throughout the day, with three topics for discussion given by different members of the board of directors at SEAT. First up will be Luca de Meo, Chairman of the SEAT Executive Committee, who will deal with the current business situation and other corporate topics, also featuring Wayne Griffiths, SEAT Executive Vice-President for Sales and Marketing, who will provide a commercial company overview. The next pair will consist of Dr. Matthias Rabe, SEAT Executive Vice-President for Research and Development and Dr. Andreas Tostmann, SEAT Executive Vice-President for Production who will hold a talk about the All-New Ibiza and the MQB-A0 platform. On top of those, Alejandro Mesonero-Romanos, SEAT’s Design Director and Joaquin Serra, Director of Quality, will focus on the brand’s distinctive way of designing cars and the importance of quality.