McLaren to launch new range of merchandise at the Goodwood Festival of Speed 2014

McLaren Automotive will launch a new line of merchandising to suit all ages and pockets at this year’s Goodwood Festival of Speed. Clothes, collectables and accessories are inspired by the design and craftsmanship of the recently-launched McLaren 650S and the groundbreaking McLaren P1™. The collection will be available to purchase during the Festival at the McLaren Boutique, at the McLaren House.

McLaren P1^™ models 

Opening the collection is a pair of McLaren P1™ models inspired by two milestones from the brand’s recent history. The first model commemorates the 2013 Goodwood Festival of Speed and the Amethyst Black McLaren P1™ that thrilled the crowd in one of the most dramatic runs in the event’s 20-year history. The car was taken up the Hill by 2009 Formula 1™ World Champion and McLaren Mercedes Formula 1™ driver Jenson Button, providing the crowd with the first insight into its incredible dynamic potential.

Another model pays homage to the Supernova Silver example of the McLaren P1™ that completed a sub-seven minute lap on the fearsome Nürburgring-Nordschleife circuit. This final development objective required an average speed of at least 178 km/h (111 mph) around the 20.8 kilometre (13 mile) track, which includes over 150 corners, 300 metres of elevation changes and cornering forces of up to 2g. The car, codenamed XP2R, was driven by McLaren Chief Test Driver Chris Goodwin.

These beautifully crafted 1:43 replicas have been precisely reproduced using real CAD data supplied by McLaren designers. Each model is presented on a support base and pays tribute to a significant chapter in the exhilarating development journey of the groundbreaking original.  

Clothes and accessories

There is something for everyone in the new McLaren collection, with a new range of stylish and comfortable summer fashions. A replica Team t-shirt and jacket finished with contrasting ‘Cool Grey’ and orange detailing, as worn by the McLaren Automotive development and technical team is showcased for the first time, along with a black McLaren embroidered cap. Enthusiasts can show their love for the brand wearing a navy blue t-shirt with a technical drawing of the McLaren 650S Coupé. Also launched is a unique McLaren P1™-inspired lightweight t-shirt, which includes the signature taillights and blue exhaust flame detailing on the reverse.

The next generation of McLaren drivers and fans can also enjoy the latest McLaren fashion with a kids electric blue t-shirt featuring the current model line-up. Complementing the collection are three McLaren lapel pins, and a stylish key ring which is produced from the same lightweight leather used for the racing-focused bucket seats in the McLaren P1™.

The full McLaren merchandise line is available to view and purchase from the McLaren Boutique, on the McLaren House stand at Goodwood Festival of Speed.