Bentley Expands with a new dealership in Cham, Switzerland.

• Bentley Zug showroom located in Cham, between Zurich and Lucerne
• Latest dealership showcases Bentley’s new corporate identity
• Switzerland is Bentley’s third largest market in Continental Europe

Bentley today opens its newest dealership in the Swiss town of Cham. In partnership with the AMAG Group, Bentley Zug is located in the international economic corridor between Zurich and Lucerne.

The new dealership resides in one of Cham’s finest historical buildings in the heart of the town. It reflects Bentley’s new global corporate identity which takes inspiration from the company’s 95-year history, while drawing on influences from the best in contemporary luxury. 

Covering an area of 400 m², the dealership presents a uniquely British feel and is executed with Bentley’s signature craftsmanship and painstaking attention to detail. In the ‘personalisation area’ customers are afforded an exclusive, tactile and sensory experience in which to specify their car.

Roberto Battistini, General Manager of Bentley Zug, will ensure that Bentley customers receive the highest levels of service. He comments: “To sell and service a Bentley is a huge privilege. We are delighted to be able to receive our customers in this exclusive surrounding.”

This latest addition takes the number of Bentley dealerships in Switzerland to five (Basel, Zurich, Zug, Geneva and Lugano) with a further four service centres available to customers in Bern, Gstaad, St. Gallen and Lausanne. In total, Continental Europe now has nearly 50 sales sites, the second largest network region for Bentley.

Robert Engstler, Regional Director Bentley Europe, comments: “Switzerland is the third largest market in Europe for the Bentley brand. The opening of the new dealership in Zug is yet another milestone in our long-term commitment and investment in the region. With the Flying Spur, the Mulsanne Speed and the Continental family we offer our customers a wide range of the luxury cars.”