For more than 95 years ago, Citroen automobile surprises and exceeds code with boldness and creativity, offering their time vehicles, with a unique, comfortable and easy to use style. A different way to imagine the car that goes beyond the product, also coming to services and commercial network.
At the International Motor Show in Frankfurt the brand shows its ambition, automotive vision and strong points:
CONCEPT-CAR bold and CREATIVE
- World premiere: the M. Cactus concept car Citroën is a fresh and energetic reinterpretation of C4 Cactus, only vehicle by design and personality. We report here on the lines of an "outdoor" optimistic, focused on leisure, which incorporates the spirit of the mythical Mehari and is in perfect coordination with the values of the brand concept.
- European premiere : e l Aircross concept car , the interpretation of the SUV by Citroën. Exhibited for the first time in Europe, it illustrates the potential decline towards the new high-end brand positioning.
AN INCREASINGLY ATTRACTIVE RENEWED RANGE
A modernized range
In recent months, Citroën has released several models that fully express the values of the brand. The C4 Cactus: a crossover with a unique personality, technological and comfortable. He has received over 40 awards, including the prestigious "World Design Car of the Year" delivered last April 2 in New York is. On the occasion of the Frankfurt Motor Show, the C4 Cactus is enriched with new equipment (bench 2/3 - 1/3 mainly), with a new engine (100 BlueHDi ETG6 S & S) and a new paint color (Red Jelly). The Citroen C1 is also exposed to new facilities (Active City Brake, Alert lane departure) and new color combinations, such as the Blue Lagoon, to offer an even stronger personality.
The bestseller renewed
It also outlines two bestseller modernized to respond even better to customer expectations: the new range C4 and the New Berlingo Multispace, insurance values in their respective segments.
A common denominator: comfort
Common denominator of this modern range: comfort. Citroën has a real know-how in the way of conceiving vehicles, and all offer a global and consistent comfort. The brand thus proposes another way of conceiving comfort to meet the new expectations and a new way of understanding the car.
USEFUL TECHNOLOGIES
Increasingly efficient engines
Citroën also represents the best technology to customer service. This results in a range of engines latest generation such as diesel BlueHDi 150 S & S 6V and BlueHDi 180 S & S EAT6 engines that equip now the Citroen C5 or with the family of petrol engines PureTech of part engine 3 PureTech cylinder Turbo chosen "Engine of the Year ", which is available on the C3, C3 Picasso, C4 Cactus, C4, C4 Picasso and Grand C4 Picasso.
Connected Services
The brand also offers a complete range of online services, Citroën Connect, to provide peace of mind and ease of daily use. An offer that is enriched by the arrival of Citroën Connect Pack.
A CUSTOMER EXPERIENCE 360 °
Citroën's ambition is to offer a global welfare, through a seamless experience with the customer and 'zero stress', made of transparency and trust, focused on one goal: to be recommended by the car manufacturer customers. This experience goes beyond the products offered and expressed through service to simplify the relationship with the car, for example, the Citroën Racing Service, maintenance in 1 hour without extra cost. In addition, Citroen has established a series of strong obligations for the commercial network that is face to face with the customer with Citroen & Tu of the most iconic Citroën Advisor is an interactive site reviews online. A first for a car manufacturer.
1. CONCEPT-CAR bold and CREATIVE
WORLD PREMIERE: THE CONCEPT CACTUS M, FREE YOUR MIND
On the occasion of the International Frankfurt Motor Show, Citroën is premiering a concept-car inspired Méhari: Citroen Cactus M. Brand and proposes a reinterpretation of C4 Cactus full of freshness and optimism. Beyond design, Citroën expresses the 'art of living', positioning leisure in the center of the driving experience. How in all areas and situations, the Cactus M evokes freedom, evasion and welfare.
A crossover open to the outside
The style of M Cactus concept car, as suggested by the Citroen C4 Cactus, seeks to be even more SUV and confirms its affiliation with the concept Citroën Aircross, presented in Shanghai last April. Their fins are carved around the wheels, making it even more robust. Its delayed windscreen body on high and the diameter of their increased wheels reinforce their personality. On the sides of the body, a large plastic doors bring lightness, protection and define the vehicle. This has been recalling the spirit of the famous Méhari, which had the same philosophy. Finally, the cabin, completely open, allows access to the second row seats clearing the edge of the body and leaning on an insert in the rear flank.
FACING THE BOLD AND LEISURE
The Citroen Cactus M puts leisure in the center of the automotive experience and makes it real 'art of living'.The interior design perfectly illustrates this concept by the use of technical materials from the outdoors. The interior can be washed with a hose, thanks to integrated evacuators in areas of pies.Inspirados in the surfing world, its seats are covered with colored neoprene fabric that offers both comfort and sealing. The Citroen Cactus M is also distinguished by its modularity, which offers mostly the roof arch, which allows passengers to carry all their material (wakeboarding, windsurfing ...).
COMFORTABLE IN ALL AREAS
The Citroen Cactus M has been created to escape, explore, and discover new territories. Whatever the activity, weather or road conditions, everything has been thought to increase the comfort of the occupants. On all terrains, the Grip Control allows optimal adhesion. The Cactus M, also represents the extreme freedom thanks to the modularity of its interior, which, since its roof canopy that can be used as a tent becomes litter.This roof, supported by an innovative inflation system offers protection in case of rain. The Citroen Cactus M also features onboard technology for everyday use with all useful facilities C4 Cactus (touchpad ...).
The Cactus M concept is a contemporary reinterpretation of the values that led to the creation of the Mehari.Values of comfort, wellness and entertainment, always encouraging Citroen. Exhibited at the Frankfurt Motor Show next to the Cactus and C4 Aircross concept, the concept Cactus M illustrates the vitality and coherence of the brand.
Dimensions
Length: 4.16 m
Width: 1.77 m
Height: 1.48 m
Wheelbase: 2.60 m
Petrol traction chain with next-generation automatic transmission
PureTech 110 S & S EAT6
Performance and fuel consumption
Consumption: 4.8 l / 100km
CO 2 : 110 g / km
Union with the ground
Tires: Bridgestone Tall & Narrow 19 "
EUROPEAN PREMIERE: THE CONCEPT Aircross, THE INVITATION TO TRAVEL BY CITROËN
At the Frankfurt Motor Show, Citroën in Europe reveals a creative concept car and innovadorque confirms its ability to develop a high-end positioning:
- International : the Citroën Aircross shows the ambition of the brand internationally declining positioning, initiated with the C4 Cactus, in silhouette with worldwide mission.
- Different : the Citroën Aircross breaks codes, while respecting those who are untouchable in the SUV segment. Its exterior design and interior ambiance convey modernity and a unique spirit, relying on product features and style offered in the C4 Cactus. Citroën thus demonstrates its ability to assert its identity whatever the segment.
There is a continuity between the concept and the Citroen C4 Aircross Cactus:
A unique attitude : a mixture of power and positive energy, the Citroen Aircross is a protective and benevolent SUV. Markedly optimistic, evacuate all forms of aggression and shows above all:
A unique personality, thanks to the overall balance of the body, treated horizontally, and characterized by fluid volumes, which include strong graphic elements, such as Bump Air Signs.El Alloy or orange-red exterior color and innovative materials that evoke robustness even bring more strength to the whole.
A design serving functionality and aerodynamics.
An invitation to travel in a space that projects an immediate sense of ULTRA COMFORT. Aboard the concept Citroën Aircross everything is done to promote wellness. Besides the physical comfort that provide a broad and generous seats, this impression is amplified with the use of warm materials and the combination of light-colored paints and toning colors. The sleek, treated transversely suggest space, geometric shapes and generous interior structure clear. Each volume associated aesthetics and functionality. Further it emphasizes the concept of the slides spaces and the use of belts in a cool, modern interior.
Technological intelligence service use , with the possibility that everyone can choose to share or not. The Citroën Aircross stands out for two HD 12 '' screens, one of which is movable to share with the passenger. In addition, each seat is equipped with speakers and microphones for communication with passengers.Technological intelligence is also expressed by the choice of an engine Plug-In Hybrid, which combines efficiency and performance. Technologies that make sense for a relaxed mobility, a new experience of life on board.
Dimensions
Length: 4.58 m
Width: 2.1 m
Height: 1.73 m
Wheelbase: 2.80 m
Hybrid powertrain plug-in
1.6 THP petrol engine: power of 218 hp (160 kW) / 275 Nm torque
Electric motor in the rear: power of 95 hp / torque of 200 Nm
ZEV mode: range of 50 km
Performance and fuel consumption
0-100 km / h: 4.5 seconds
Consumption: 1.7 l / 100 km in the combined cycle MVEG
CO 2 : 39 g / km
Union with the ground
CONTINENTAL 275/45 R 22 tires
2. AN INCREASINGLY ATTRACTIVE RENEWED RANGE
A RANGE increasingly attractive
C4 Cactus: NEWS FOR THE "WORLD DESIGN OF THE YEAR"
The C4 Cactus is a crossover of a new genre , with a unique personality, the same technological and comfortable. Now it has almost 40 awards, among which the prestigious " World Design Car of the Year "delivered last April 2 in New York. Already they sold 95,000 units since its launch Cactus C4, of which 50% are high levels of finish.
At the Frankfurt Motor Show, the C4 Cactus presents updates on:
Design, with a new fresh color, lively and chic, the Red Jelly: a subtle mixture of red with hints of raspberry. It will be available with Airbump® Black, Grey Airbump® Airbump® Dune and allow everyone to find their ideal setting. To further strengthen its customization possibilities, the new fabric trim Red Mica reinforces the wide range of existing manned associating harmoniously with the new color Red Jelly.
Modularity, to have now a bench 2/3 - 1/3.
Efficiency, with a new diesel engine, the 100 S & S BlueHDi ETG6 .
The Citroen C1: EVEN MORE PERSONALITY
Launched a year ago, the Citroen C1 sales totaled 80,000, of which 18% in Airscape version. With its strong personality, he continues distancing in the urban jungle and now strengthens its appeal with an interior full of freshness and energy.
At the Frankfurt Motor Show, shown with a new body color: the Blue Lagoon . This seven exterior colors and available is added and also plays the card of personalization with two-tone colors, available now as an option on both versions 3 and 5 doors. This new color is declined inside the pack Color Blue Lagoon you saw the media facade and the base of the shifter, with new tissue Zebra Blue Lagoon and a slight remembrance in the mats.
The Citroen C1, also represents being in everyday use with its compact size (only 3.46 m), manageability (with a turning radius of 4.80 m) suspension comfort at the highest level and impeccable road holding .Driving a serenity that expands with the arrival as option Active City Brake , urban technology that allows automatic braking to avoid collisions at low speed. A short laser sensor, located at the top of the windscreen detects obstacles such as a vehicle traveling in the same direction of movement or standing. Up to 30 km / h, offers an answer gradually adapted by a visual alert and audible at first, then a braking assistance, ie an autonomous braking action according to the hazard assessment. This action avoids collision or reducing them to reduce the impact speed. The automatic braking can mean full stop the vehicle if the situation requires.
To offer even more tranquility, the Citroen C1 is equipped with Alert lane departure .
THE BEST SELLER RENEWED
At the Frankfurt Motor Show, Citroën exposes two bestseller further modernized to meet the expectations of customers.
The new Citroën berlingo
Creator ludospaces segment, the Citroen Berlingo has always provided a modern and practical expectations of their clients reply. 2.9 million units sold since 1996 demonstrate this success. Endowed with a strong personality, the Citroen Berlingo Multispace is a high volume vehicles, versatile and functional. It is the ideal companion in all situations.
The New Citroen Berlingo retains all its attributes of modularity, volume, comfort and equipment and is further defined as:
Modern: expressive design, with a new front reaffirmed, but without being aggressive. It consists of a new bumper with LED daytime running lights repositioned and a new grid of the calender . Two new exterior colors, Steel Grey and Brown Moka also complete the range to strengthen the character of the vehicle.
Comfortable: incorporates the essential elements of comfort Berlingo. Multispace version, the Modutop®, comfort seats and suspension, independent rear seats, rear window that opens; commercial version, the Extenso® 3 modular cabin and front seats. These attributes are expressed in an environment now updated especially with the new trimmed interiors, LIBERIA QUAD and tissues, which customize the interior environment .
Bold: technological intelligence application service with the arrival of the new tablet touch de7 '' . The latter brings together the media functions, navigation and function by doubling Smartphone Screen Mirror , to stay connected at all times. For a quieter and easier driving, the new Berlingo also takes the technology of the automatic emergency braking Brake Active City and the reversing camera and front parking aid . The technological intelligence with efficient engines last generation , in benefit of driveability and reduced consumption with BlueHDi diesel technology (S & S 100 BlueHDi: 4,1l / 100 km and 109g of CO 2 ) .
THE NEW RANGE CITROËN C4
The Citroen second generation benchmark for comfort in its segment, C4 is modernized with a new light signature, useful technologies and latest-generation engines. With stylish design, comfort and true global road and touring capabilities, reinforces his status as compact sedan pleasant drive.
The new Citroën C4 range , represents:
A modernized design with a new light signature that reinforces the expressiveness of its front by spotlights with LED daytime running lights and energizes the rear lights with 3D effect. New colors are now available: the Blue Ink , the Steel Grey and Ruby Red , as well as a new trim .
An overall comfort thanks to exceptional road holding that filters the road without sacrificing driving pleasure.On board well-being is enhanced by an acoustic reference treatment, the comfort of the seats, a driver's seat with massage function and a large panoramic glass roof fitted with a curtain of electric drive. The Citroen C4 also offers a generous habitability, thanks to a wheelbase of 2.61 m, divisible rear bench and trunk volume of 408 liters, one of the references in this segment.
The technological intelligence in the service of ease of use, with the advent of system access and start Handsfree (ADML), a new touch tablet 7 '' regrouping all media and navigation functions. Technologies that simplify driving as hill start assistance, intelligent traction control system and blind spot monitoring (SAM).But also a life on board connected with Citroen Connect Box (including emergency calls and assistance located a virtual maintenance license and Eco Driving service). Technological intelligence in the service of driveability and reduced consumption with 3-cylinder engines and BlueHDi PureTech, responding both to the Euro 6 standards Associates Stop & Start technology and the use of tires with low rolling resistance, show low consumption: from 3.3 l / 100 km or the equivalent of 86 g / km of CO2 in BlueHDi 100 6 v 4.7 l / 100 km * 107 g / km CO2 * with S & S 130 PureTech EAT6 .
* By country
A common denominator: COMFORT
In a world where the automobile conditions are constantly changing, Citroën stands out for its experience in terms of comfort for almost 100 years. An experience of comfort, global and homogeneous, typically Citroën, found on all vehicles of the brand.
This comfort Citroën today expressed through:
A generous spaces thanks to clear and functional cockpits in which are, as example, a smart modularity as in C3 Picasso or in the C4 Picasso.
A storage compartments , numerous and ingenious, like the Berlingo Multispace Modutop (94 liters of holes) or C4 Top Box in Cactus (arranged on top of the dashboard and allows easy access to content).
A suspensions which soften the rough edges and provide comfort that gives security in highlighting the contributions of the new platform EMP2 the C4 Picasso also Hydractive III + suspension on the C5, a world exclusive.
Some materials soft and warm, as the club velor fabric proposed in the C4 Slush Cactus or coating on the CITROËN C4, C4 Picasso and C5;
Some seats comfortable and transmit that feeling to the naked eye as the Lounge pack in the C4 Picasso also sidewalk spirit of C4 Cactus sofa.
An acoustic comfort , which creates the effect of a bubble due to, for example, an acoustic windshield as having the C5.
A bright , generous and promotes coexistence, for example with the panoramic glass roof high thermal protection used in the C4 Cactus or the windscreen Zenith also at C3, world exclusive.
A clear and intuitive digital interfaces with a touch tablet 7 '' that brings together all of the functionalities (currently available in C3, C3 Picasso and C5).
A supply of services connected with Citroen Connect.
3. USEFUL TECHNOLOGIES
Engines and gearboxes NEXT GENERATION
Thanks to a range of engines and gearboxes latest generation, Citroen has the ability to offer efficient vehicles in all segments, to meet the needs of everyone, while respecting the environment. In all, Citroën has a range of 17 engines " best in class " in terms of CO 2 .
DIESEL ENGINES BLUEHDi: prestacionales AND EFFICIENT
Citroën is, from now on the entire range, the new generation of diesel engines called BlueHDi. Allows a drastic reduction in emissions of nitrous oxides (NOx), while reducing CO2 emissions (up to 4%) and allows Citroën to have a technology that meets the requirements of the Euro 6 regulation This new generation gets senior associate performance with particularly low fuel consumption and CO2 emissions, thanks to the innovative architecture of the exhaust line.
From now proposed in the Citroën C5 and C5 Tourer , the engine BlueHDi 150 S & S 6V and BlueHDi 180 S & S EAT6 offer exceptional road holding comfort : These engines provide driving pleasure very high level, thanks to its respective power (110 kW and 133 kW) and maximum torque (370 Nm and 400 Nm at 2000 rpm). The integration of a new variable geometry turbo, and increased injection pressures (1800 bars for BlueHDi150 and 2000 bars for BlueHDi 180) allow increased power by 10 hp and 20 hp compared to previous generations.
In addition, these engines show low fuel consumption and emissions of CO 2 , among the best in the segment, and thus provide pleasure and efficiency, driving serenity reinforced with the arrival in the range of the new 6-speed automatic transmission EAT6.
| Engines | CITROËN C5 | CITROËN C5 Tourer | ||
| Combined consumption (L / 100km) | Emissions of CO 2(g / km) | Combined consumption (L / 100km) | Emissions of CO 2(g / km) | |
| BlueHDi 150 S & S 6V | 4.0 * | 104 * | 4.1 * | 108 * |
| S & S 180 BlueHDi EAT6 | 4.4 | 114 | 4.4 | 114 |
* By country
The technology enables Citroën BlueHDi have nine engines " Best In Class " in terms of emissions of CO 2 (for power class) as:
- The BlueHDi C3 and C3 BlueHDi 75 100 S & S with 79 g / km of CO 2 .
- The C4 Cactus BlueHDi 100 S & S with 82 g / km of CO 2 .
- The C4 BlueHDi 100 S & S with 86 g / km of CO 2 .
- The C4 Picasso BlueHDi 100 S & S with 99g / km of CO 2 , the C4 Picasso BlueHDi 120 S & S 6V 94g / km of CO 2 , the C4 Picasso BlueHDi 150 S & S 6V with 102g / km of CO 2 and C4 Picasso BlueHDi 150 S & S EAT6 with 112g / km of CO 2 .
- The Berlingo Multispace BlueHDi 100 S & S ETG6 with 109g / km of CO 2 .
Gasoline engines: prestacionales and virtuous
The PureTech Turbo engines have been chosen "Engine of the Year"
Citroen offers a complete range of petrol engines with outstanding new compact 3-cylinder engines and turbocharged gasoline atmospheric. Efficient and economical, can reduce up to 25% CO2 emissions, while preserving driving pleasure. The generation of turbocharged engines can propose, for example, a new Citroën C4 PureTech 130 S & S 6V and PureTech 130 S & S EAT6 range, respectively, 107g and 110g of CO2 / km or even the C4 Picasso PureTech 130 S & S 6V with 115g of CO2 / km, the three Best In Class in terms of CO2 emissions for the Gaza power between 121 and 135 hp.
A technological feat rewarded last June 17 in Stuttgart: the 3-cylinder turbo PureTech (110 and 130 hp) was awarded the Engine of the Year Award in the category of displacement of 1 to 1.4 liters for the 17th Jury prizes " International Engine of the Year " .
The PureTech Turbo engines are available on the C3, C3 Picasso, C4 Cactus, new range C4, C4 Picasso and Grand C4 Picasso.
THP 165 engine S & S EAT6:
Designed to meet the new regulations Euro6, takes all the qualities of THP 155 Euro5 and integrates many technical developments in order to improve their results, all consumption and performance:
the maximum injection pressure of 120 bars has passed (THP 155) to 200 bar. This increase enables better fuel spray, thereby optimizing the combustion reaction and significantly lowering emissions, particularly during cold start phases.
incorporating Stop & Start, conjugate technology with better management of electrical and hydraulic power enables a reduction in consumption in city of nearly 10% compared to the Euro 5 engine.
internal engine friction is reduced.
the turbo has adopted a new design (at the fins), to provide more power and maintenance response time in recovery phases at low revs.
Thus, the THP 165 S & S engine delivers maximum power of 120 kW (165 bhp EEC) at 6,000 rpm. The obtained maximum torque is 240 Nm from 1,400 rpm and remains constant up to 4,000 rpm, characteristic of a remarkable driveability in the lower rotation regimes and media.
Equipped with a box of EAT 6-speed gearboxes and presented in the C4 Picasso and Grand C4 Picasso, this combined cycle engine consumes 5.6 l / 100 km and CO2 emissions sample from 129 g / km.
EAT6: the reference of the automatic transmission 6-SPEED
This new gearbox generation differs from the transmission of the previous generation:
Changes faster speed (gain of 40%) thanks to a new management strategy synchronous motor and box (Quick Shift technology), and through the integration of a new more powerful computer.
Pleasant , thanks to the use of a converter with compacted core and improved filtration, leading to reduced operating regimes of the engine by increasing the range of transmission ratio, while maintaining benefits in the lower area the counter and decreasing engine speed to higher speed.
A reduced consumption by decreasing the internal friction of the automatic transmission (optimization of the clutch plates, flow management of the oil pump according to the engine load and oil pump small size, thanks to the reconception the hydraulic distributor).
The EAT6 box associated with Stop & Start technology allows the new Citroën C4 range
PureTech 130 S & S EAT6 show a combined consumption of 4.8 l / 100 km * 110 g / km of CO 2 .
* depending on the country.
This box is also available in the CITROËNC4 Picasso, Grand C4 Picasso, C5 and C5 Tourer.
A FULL RANGE OF SERVICES CONNECTED WITH CITROËN CONNECT
Citroen offers a complete range of online services, gathered under the name of Citroën Connect. It is a gradual range of technologies and services that add up to the automotive customer experience through a permanent connection between the driver, his car and the outside world.
Telematic services Citroen CONNECT WITH BOX
Launched on the occasion of the Frankfurt Motor Show, the offer Citroen Connect Packs enriches the offerCitroen Connect Box and contains :
The Monitoring Pack : to have a virtual card maintenance (maintenance coming sessions, revision operations to perform) and personalized eco driving tips to reduce consumption and CO2 emissions . This service is free.
The Pack Mapping : to know the position of your vehicle (eg to easily find the place where we parked) and use your vehicle (in particular areas or predefined period and, depending on the country, areas where it has exceeded the permitted speed).
The Pack Tracking : to easily find your car in case of theft.
The offer of Citroen Packs Connect Connect requires the equipment Citroën Box Pack with SOS & Assistance is available in the Citroën C3, C4 Cactus, C4 Picasso, Grand C4 Picasso, New Line C4, C5 and C5 Tourer new, but also in the 380,000 Citroën vehicles including trucks this equipment since 2010.
As I recall, the offer of Citroen Connect Box with SOS & Care Pack consists of:
A function "Localized Emergency Call" by clicking the "SOS" button in the vehicle or automatically following a serious collision detected on the vehicle. Once the call is identified and located by the operator, it sends rescue teams if necessary.
A "Call Located Assistance" by a pressure on the button of your vehicle in case of breakdown. This action involves sending an SMS containing a pre-diagnosis Citroën vehicle status and their geographical position.An operator can then intervene and ensure the fastest possible repair.
The offer Citroen Connect Box with Pack & SOS assistance is available in the C-Zero, C3, C4 Cactus, Citroën C4, C4 Picasso and Grand C4 Picasso, C5 and C5 Tourer new range.
Mobile applications
Link MyCITROËN : to stay connected with your vehicle
This application makes connection between the customer and vehicle. The "Eco-driving" function, the Smartphone informs the owner of the vehicle about routes and consumption. The "Find my car" can be guided to it, when you do not really know where you parked. Or the "Continue my navigation" that allows finish his journey on foot to the destination via Smartphone Navigation once the car is already parked. A set of functions that facilitate the overall management of a path.
Available in Cactus C4, C4 Picasso and Grand C4 Picass and thereafter, in the C5 and C5 Tourer.
Mirror Screen: the Smartphone in the center of the vehicle
The Mirror Screen allows you to use your Smartphone applications on the touch tablet 7 '' of the vehicle safely, thanks to MirrorLink ® (Android Smartphones) and soon also thanks to carplay TM (iPhone):
MirrorLink ® provides access mainly to Sygic applications (navigation), iCoyote (alerts and dangers of the road), miRoamer (Webradio) and Audioteka, which allows the reading of audio books.
Carplay TM offers iPhone users an intuitive way, making calls, use maps, listen to music and access messages with just a word or a touch of the finger.
Available in C1 *, New Berlingo, C5 and C5 Tourer. From October, the new C3 and C4 range **.
(*) Only MirrorLink
(**): As countries
4. CITROËN & TU FOR A CUSTOMER EXPERIENCE 360 °
Beyond the product, the notion of welfare declines in all customer contact points with the brand, both via internet and in the concession. The objective announced by Citroën: to be the most recommended general automotive brand , offering customers a smooth and serene experience.
Citroen & Tu is a new relationship between the brand and its customers. A durable relationship, based on a promise of transparency and listening, to provide more confidence and serenity through strong commitments, including the most emblematic is the launch of Citroen Advisor .
Citroën thus plays the card of full transparency in the face to face with their customers with Citroen Advisor.Launched in late 2014 in France, and deployment phase in the world, this site opinions online and interactive allows customers to express themselves freely and immediately on the experience into a point of sale Citroën, either after purchasing a new or to go through the workshop vehicle. A first for an automotive brand.
Citroen is also Advisor:
A AFNOR Certification to the standard "NF Service - Review Online," which guarantees the authenticity and management processes and restitution of the views put by customers, thus demonstrating the transparency of the site.
A bold initiative rewarded with a ' Palme de la Relation Client ' (category 'Relationship Intelligence), delivered by the AFRC (French Association of Customer Relationship).
15,000 views and posteadas by customers through the 5 countries where the service is already deployed.
An average rating of 4.5 stars out of 5.
The brand is also involved with Citroen & Tu for:
According customer request before doing additional work (if not given away).
Return a clean vehicle after passage through the workshop.
Remind customers that should not be satisfied are open 24 hours.
Intervene 24 hours a day, seven days a week in case of breakdown, accident or puncture and this until the car 7th birthday for all new Citroen or equipment (only in France).
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