Mazda North American Operations (MNAO) today reported August U.S. sales of 29,938 vehicles, representing a decrease of 4.4 percent versus last year. Year-to-date (YTD), Mazda has sold 216,091 vehicles.
Key August 2015 sales notes:
- Fluctuating global financial markets, in combination with an absent Labor Day selling weekend, resulted in decreased YOY sales.
- MX-5 had its best August since 2006 (1,451 units) with 1,344 vehicles, an increase of 254.6 percent YOY (379 in August 2014). This is the first whole month of sales for the all-new 2016 MX-5.
- Mazda's all-new CX-3 sold 698 vehicles. It began arriving in dealers in mid-August.
- Mazda CX-5 had its second-best August with 10,033 vehicles sold.
- Mazda3 sales in August 2015 achieved 10,161 vehicles.
- August Mazda6 sales reached 5,402 units.
- Mazda's outstanding sixth-generation vehicles (Mazda3, Mazda6, MX-5, CX-3 and CX-5) have combined YTD sales up 6.4 percent.
- As the company's sixth-generation of vehicle sales grow so does SKYACTIV® TECHNOLOGY. Mazda's no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In August 2015, 89.4 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY.
- Mazda reported Certified Pre-Owned (CPO) August sales of 3,296 vehicles, down 26.0 percent YOY.
Mazda Motor de Mexico (MMdM) reported August sales of 4,571 vehicles, up 28.0 percent versus last year, making it the best August in MMdM history and the 31st consecutive month of YOY growth. Year-to-date sales for MMdM are up 43.0 percent with 35,000 vehicles sold.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
Month-To-Date
|
Year-To-Date
| ||||||||||||||
August
|
August
|
%
|
% MTD
|
August
|
August
|
%
|
% YTD
| ||||||||
2015
|
2014
|
Change
|
DSR
|
2015
|
2014
|
Change
|
DSR
| ||||||||
Mazda2
|
5
|
1,080
|
(99.5)%
|
(99.5)%
|
288
|
11,112
|
(97.4)%
|
(97.4)%
| |||||||
Mazda3
|
10,161
|
10,871
|
(6.5)%
|
(2.9)%
|
74,543
|
72,400
|
3.0%
|
3.0%
| |||||||
Mazda5
|
542
|
724
|
(25.1)%
|
(22.3)%
|
7,377
|
9,486
|
(22.2)%
|
(22.2)%
| |||||||
Mazda6
|
5,402
|
5,631
|
(4.1)%
|
(0.4)%
|
42,550
|
37,598
|
13.2%
|
13.2%
| |||||||
MX-5 Miata
|
1,344
|
379
|
254.6%
|
268.3%
|
5,128
|
3,441
|
49.0%
|
49.0%
| |||||||
RX-8
|
-
|
N/A
|
N/A
|
-
|
-
|
N/A
|
N/A
| ||||||||
CX-3
|
698
|
N/A
|
N/A
|
698
|
-
|
N/A
|
N/A
| ||||||||
CX-5
|
10,033
|
10,709
|
(6.3)%
|
(2.7)%
|
72,906
|
70,093
|
4.0%
|
4.0%
| |||||||
CX-7
|
-
|
N/A
|
N/A
|
-
|
1
|
(100.0)%
|
(100.0)%
| ||||||||
CX-9
|
1,753
|
1,911
|
(8.3)%
|
(4.7)%
|
12,601
|
12,842
|
(1.9)%
|
(1.9)%
| |||||||
Tribute
|
-
|
-
|
N/A
|
N/A
|
-
|
-
|
N/A
|
N/A
| |||||||
Total Vehicles
| |||||||||||||||
CARS
|
17,454
|
18,685
|
(6.6)%
|
(3.0)%
|
129,886
|
134,037
|
(3.1)%
|
(3.1)%
| |||||||
TRUCKS
|
12,484
|
12,620
|
(1.1)%
|
2.7%
|
86,205
|
82,936
|
3.9%
|
3.9%
| |||||||
TOTAL
|
29,938
|
31,305
|
(4.4)%
|
(0.7)%
|
216,091
|
216,973
|
(0.4)%
|
(0.4)%
| |||||||
MEMO:
| |||||||||||||||
IMPORT CAR
|
17,452
|
18,685
|
(6.6)%
|
129,880
|
134,031
|
(3.1)%
| |||||||||
IMPORT TRUCK
|
11,786
|
12,620
|
(6.6)%
|
86,205
|
82,936
|
3.9%
| |||||||||
IMPORT TOTAL
|
29,238
|
31,305
|
(6.6)%
|
216,085
|
216,967
|
(0.4)%
| |||||||||
Selling Days
|
26
|
27
|
206
|
206
|
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