GENEVA - McLaren launches the personalised new 720 S - and this is beautiful.

• Bespoke McLaren 720S personalised by MSO is unveiled in Geneva just 24 hours after global debut of second-generation Super Series
• Visual dynamism of McLaren Special Operations’ ‘Velocity’ theme celebrates extreme performance credentials of new McLaren supercar
• Fusion of Volcano Red and Nerello Red paint colours showcases the ability of MSO to create uniquely sophisticated, bespoke McLaren cars

Just 24 hours after the new McLaren 720S was revealed in all its glory at the 87^th Geneva International Motor Show, McLaren Automotive is highlighting the level to which buyers of its new Super Series will be able to personalise their car by unveiling a dramatic, bespoke 720S, created by McLaren Special Operations.

The McLaren 720S ‘Velocity’ by MSO signals the almost limitless scope of personalisation possibilities available to buyers who opt to commission their new Super Series car from McLaren Special Operations, the bespoke vehicle division of McLaren Automotive.

“The MSO mission is to fulfil customer desire for exclusivity in their choice of McLaren,” explained Ansar Ali, Managing Director of McLaren Special Operations. “The lean, sculpted beauty of the new 720S provides the perfect starting point for owners to be creative and the specification of this MSO 720S ‘Velocity’ showcases a taste of the customisation options that are possible.”

The striking ‘Velocity’ paint theme comprises two pearlescent hues of red; a newly formulated shade, Nerello Red, is used on the front and upper body panels of the car – including on the red-tinted visual carbon fibre bonnet – and fades into a vivid Volcano Red that covers the sides and rear of the car.

The unique paintwork is complemented by lightweight alloy wheels, finished in a subtle shade of metallic bronze by MSO. A range of exterior carbon fibre parts selected from the MSO collection also features on the 720S ‘Velocity’, further enhancing the bold and purposeful appearance of the new Super Series. In addition to the red carbon fibre bonnet, a gloss carbon Rear Deck Vent, gloss carbon fibre Service Cover, gloss carbon rear aero bridge and satin carbon Full Length Sill Cover are also fitted.

Step inside the spacious, light and airy cabin of the 720S ‘Velocity’ and you are greeted by Carbon Black Alcantara® trim throughout, providing a technical, sporting feel with a luxurious tactile finish and contrasting with Harissa Red leather details. Complementing the exterior ‘Velocity’ theme, Harissa Red highlights are continued throughout the interior, including on the fascia, steering wheel, doors and across the sports seats fitted as standard on the 720S, further enhancing McLaren’s most luxurious Super Series interior to date.

The McLaren 720S ‘Velocity’, which as a complete vehicle costs in the region of £335,000 as a McLaren Special Operations commission, is one of five MSO themes for the new McLaren Super Series that are explored in a boutique area of the McLaren stand at the 87^th Geneva International Motor Show. The other themes, ‘GT’; ‘Pacific’; ‘Track’; and ‘Stealth’, are displayed on screens, further demonstrating that MSO can fulfil almost any request to ensure that each personalised McLaren perfectly delivers the customers’ initial ideas and vision.

The portfolio of MSO enhancements featuring on the McLaren 720S ‘Velocity’ comprises:

• MSO Exterior Paint Theme (Nerello Red/Volcano Red)
• MSO Bronze Wheel Finish
• MSO Carbon Fibre Bonnet (red tinted gloss finish)
• MSO Carbon Rear Deck Vent (gloss finish)
• MSO Carbon Service Cover (gloss finish)
• MSO Carbon Fibre Rear Aero Bridge (gloss finish)
• MSO Carbon Full Length Sill Cover (satin finish)
• MSO Carbon Face Vents (satin finish)
• Full Carbon Black Alcantara® Facia with Harissa Red Leather IP Topper Centre and IP Topper Driver Side (Harissa Red contrast stitch on all stitch lines)
• Full Carbon Black Alcantara® Tunnel and Door Bin Lid with Harissa Red Contrast Stitch (including Black TPE Cup Holder and Key Fob Holder)
• Full Carbon Black Alcantara® Steering Wheel with Harissa Red Leather Centre Band (Harissa Red contrast stitch on upper and grips)
• Full Carbon Black Alcantara® Door Casings with Harissa Red Contrast Stitch and Harissa Red Leather Door Speaker Surround Inner
• Full Carbon Black Alcantara® Seats with Carbon Black Leather Large Insert Panels (cushion/seatback) and Harissa Red Leather Minor Insert Accent Panels. Harissa Red Contrast Stitch on all stitch lines
• Full Carbon Black Alcantara® Headlining with Harissa Red Contrast Stitch
• Full Carbon Black Alcantara® Quarter Panel Rear and Bulkhead Finisher (Harissa Red contrast stitch on decorative stitch lines)
• Carbon Black Carpet Rear Shelf and Bulkhead (Harissa Red contrast stitch on decorative stitch lines)
• Carbon Black Alcantara® B Pillar Lower with Harissa Red Contrast Stitch