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Sunday, 12 June 2016
USA - Ford launches a new Fusion derivative, the Sport, built to compete, and beat the german brands.
Following success with Explorer Sport and Edge Sport, Ford seeks to woo performance car buyers – including those considering Audi, BMW and Mercedes-Benz – with all-new Fusion V6 Sport
2017 Ford Fusion V6 Sport will offer class-demolishing 380 lb.-ft. of torque from 2.7-liter twin-turbocharged EcoBoost® engine, along with 325 horsepower
Premium sports sedan comes with standard all-wheel drive
Ford is adding serious EcoBoost® muscle to its Fusion sedan in an all-out assault on more expensive German sport sedans.
Following on the success of Explorer Sport, which has seen one in five buyers come over from recent Audi, BMW and Mercedes-Benz experiences, Ford has its eyes not only on owners of V6-equipped Toyota Camrys and Honda Accords, but some other distinguished German models that command a five-figure premium over the 2017 Fusion Sport.
Since the newest-generation Fusion launched in 2012, midsize car buyers have been asking for a performance version, says Wade Jackson, Ford Fusion marketing manager.
“It’s not just Fusion buyers who want something hotter,” Jackson says. “Owners of other midsize sedans, along with our own dealers, ask repeatedly. So buyers get a 2.7-liter EcoBoost that makes 325 horsepower and a more impressive 380 pound-feet of torque.”
These consumers also crave a car that’s much more distinctive inside and out, Jackson explains. “Cross-shoppers will be shocked by the bang for the buck our new Fusion Sport delivers,” he says.
Peak torque of 380 lb.-ft. from a 2.7-liter twin-turbocharged EcoBoost® engine makes Fusion Sport stouter than established performance sedans like BMW 535i, Audi A6 3.0T and Mercedes-Benz E400. Ford Fusion Sport torque rating is achieved with 93-octane fuel.
Ford has reason to be confident with its newest sport-minded offering. While Explorer sales rose 24 percent from 2013 to 2015, Explorer Sport jumped 103 percent. Edge sales were close to flat over that same period – mostly due to model changeover – but Edge Sport jumped 62 percent.
For discerning sport sedan buyers seeking the ultimate in braking and handling performance, a summer-only tire package will be available as well.
The 2017 Ford Fusion Sport starts at a very un-German sports sedan price of $33,475, and that’s with all-wheel drive as a standard feature.