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Tuesday, 12 July 2016
HALF YEAR SALES - Porsche continues to grow with the USA and the crossover models helping keep the growth coming.
Consistent growth in the United States
With 117,963 new vehicle deliveries worldwide, Dr. Ing. h.c. F. Porsche AG is up three percent in the first half of 2016 compared to the previous year. Delivering 26,708 vehicles, Porsche Cars North America, Inc. saw a six percent increase compared to the first half of 2015 and ranks among the markets with the highest growth compared to last year.
These figures meet the expectations of Detlev von Platen, Member of the Executive Board of Management - Sales and Marketing. He emphasized that the high levels achieved in the previous year also determined the objective for 2016.
"In 2016, consolidating sales in our markets will be of primary importance. With the USA, China and Europe as strong sales regions, Porsche is in a very strong position for the future and is to a large extent independent of the volatility of individual markets", von Platen continued.
The Cayman and the Boxster contributed to this growth significantly: with 6,115 new vehicle deliveries for Cayman and 6,740 for Boxster worldwide, both vehicles are clearly recording double-digit growth rates.
Compared with the same period last year, the Macan saw an increase of 11 percent with a total of 45,086 new vehicle deliveries, while the 911 registered 18,579 vehicle deliveries (+10 percent). As a result of the upcoming model change, Panamera sales remained lower than the level achieved in the previous year.
"The feedback following the world premiere of the new Panamera at the end of June has been unequivocally positive, so we are very optimistic about this. We are anticipating a significant boost from this model", stated von Platen.
Porsche Cars North America Chief Executive Officer, Klaus Zellmer, holds a positive outlook for the future as the US market recorded twice the growth rate of the global average.
"Our loyal customer base and professional dealer network continue to respond positively to our latest 911 and 718 models. We look forward to the second half of 2016 and also to the start of 2017 when the new Panamera will arrive in dealer showrooms in January", commented Zellmer.