Mitsubishi has announced that celebrity chef, Jean-Christophe Novelli, has become their latest Brand Ambassador.

Mitsubishi Motors in the UK has announced that celebrity chef, Jean-Christophe Novelli, has become their latest Brand Ambassador. The award-winning chef and Michelin Star restaurateur took delivery of his new Mitsubishi Outlander Plug-in Hybrid Electric Vehicle at The Novelli Academy in Hertfordshire.

Jean-Christophe, who is a regular on TV shows including This Morning, and Loose Women, said: ‘It’s an honour to be in partnership with such an iconic name as Mitsubishi. I used to have a Mitsubishi so I have always admired them and I know what they are all about. I am a sustainable chef and I source my produce locally so the Outlander PHEV suits me perfectly because it is such an environmentally friendly vehicle.’

The multi-award-winning Outlander PHEV is the world’s favourite choice of plug-in vehicle[1]. It can travel up to 32 miles in electric mode alone – more than enough to accommodate many of Jean-Christophe’s journeys. Together with its petrol engine, it has a combined range in excess of 500 miles. Due to its excellent green credentials the vehicle is exempt from vehicle tax plus the London congestion charge and qualifies for the Government’s Plug-in Car Grant.

The former Hell’s Kitchen star added: ‘Attitudes have changed and people are a lot more aware of the importance of low emissions these days so I think the Outlander PHEV is fantastic. I really believe that this sort of technology is the way to go.’

Jean-Christophe joins Mitsubishi at an exciting time for the brand. Statistics from the Society of Motor Manufacturers and Traders show Mitsubishi Motors in the UK has been the fastest-growing mainstream car manufacturer for the past three years. The company saw sales growth in passenger cars of 44 per cent in 2015 compared with the previous year, against an overall market up by six per cent. He joins Mitsubishi’s host of Brand Ambassadors, including fellow celebrity chef Rosemary Shrager and TV presenter’s Kate Humble and Konnie Huq.