Sunday, 14 August 2016
Ford continues to dominate in Europe with higher sales at the start of the second half of the year.
Ford was Europe’s No. 1 commercial vehicle brand in July and year-to-date in its European 20 traditional markets, with sales in July rising 21 percent to 24,339 vehicles. Ford’s commercial vehicle market share was up 1.7 percentage points to 12.9 percent on increased demand for the expanded Transit range and the Ranger pickup. Year-to-date, Ford’s commercial vehicle sales volume is up 18 percent at 186,863 vehicles with a market share of 13 percent, up 0.7 percentage points.
In the mini-SUV segment, EcoSport sales rose 63 percent to 4,900 vehicles in July. In the compact SUV market, the Kuga had its best July sales with 10,018 vehicles sold – a 16 percent increase on the same period last year. Since going on sale in Europe earlier this summer nearly 5,500 European customers have ordered a Ford Edge. .
Combined sales of Ford’s performance line-up – Fiesta ST, Focus ST, Focus ST diesel, Focus RS and Mustang – were up 63 percent in July and more than doubled year-to-date. Since last September, 8,400 Focus RS customer orders have been taken and 2,921 units delivered to date. Customer orders for the Ford Mustang stands at now more than 19,500 since the car was launched in Europe in the third quarter of 2015.
High Specification model sales:
Sales of higher specification Ford models continued to increase in July. Titanium specification model sales rose 36 percentage points in the Europe 20 markets to 72 percent of total sales in July, compared to the same period last year. Ford’s high series models – Titanium specification models, Mondeo Vignale, Fiesta ST, Focus ST petrol and diesel, and Fiesta and Focus Red/Black Editions – accounted for 79 percent of Ford’s passenger car sales, up 22 percentage points on July 2015. The Fiesta ST-Line, the Focus ST-Line and Mondeo ST-Line sporty models are now available to order, with more ST-Line models to follow before the end of the year, including the Kuga ST-Line.