Wednesday, 17 August 2016
The worlds largest Bentley dealership has just opened in Dubai, this uber luxurious building is amazing.
Bentley Motors today opens its largest showroom in the world, a 75,000 sq. ft. retail development on one of the most famous roads in the United Arab Emirates, Sheikh Zayed Road in Dubai.
Bentley Emirates is the result of a multi-million pound investment by Al Habtoor Motors, the luxury brand’s exclusive retail partner in the United Arab Emirates.
The flagship retail space features an advanced luminary façade, six floors of customer environment including a personal commissioning area, a roof garden, VIP suite and specialised water feature with number plate recognition.
Speaking following the official opening, Stephen Reynolds, Regional Director, Middle East and Asia Pacific at Bentley Motors, comments:
“Bentley Emirates gives our customers in the UEA a bold, clear and contemporary interpretation of our vision and brand values. It is a visualisation of the most exclusive customer experience. With the help of our retail partner, Al Habtoor Motors, we have redefined the automotive retail environment, blending traditional craftsmanship and contemporary design to showcase the best of British luxury performance.”
Consisting of six floors, the new customer environment offers a space with a bespoke, uniquely British feel and a focus on personal commissioning, executed with Bentley’s signature craftsmanship and painstaking attention to detail.
The high quality materials carefully selected for use in Bentley models (notably leather, wood and polished metals) have been integrated into every feature in the showroom.
An experience beyond that of a typical retail environment, the Bentley Emirates showroom features the world’s first Aqua Graphic Water Curtain, with number plate recognition technology. This projects any type of graphic, from a logo, a car to a person’s name onto a water sculpture as well as being able to identify and welcome regular Bentley customers to the showroom.
With three floors of display area, Bentley Emirates showcases the full range of Bentley cars from the brand’s four model lines, Continental, Flying Spur, Mulsanne and the new Bentayga.