Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Monday 24 October 2016

Ford is making a huge effort in reducing its water usuage across the world with some massive savings already, with more to come.

Ford Further Reducing Water Usage in Vehicle Production; Sets Long-Term Goal to Use Zero Drinking Water in Manufacturing
  • By 2020, Ford plans to further reduce water usage in vehicle manufacturing. By that time, per-vehicle water usage to have declined 72 percent, when compared to 2000
  • This is the next step in the company’s new long-term water conservation plan. Ford now aims to use no drinking water in manufacturing processes
  • Ford has saved 377 billion litres of water from 2000 to 2015 – a 61-percent decrease; the company aims to save an additional 30 percent between 2015 and 2020
Ford is aiming to reduce its use of the world’s most precious resource – water – by nearly three-quarters as it takes its next step toward using zero drinking water for vehicle manufacturing.
By 2020, Ford aspires to have reduced its water usage per vehicle by 72 percent and will have saved more than 377 billion litres of water since the turn of the millennium. That means for every 3.7 litres of water Ford used in manufacturing in 2000, it aims to use about one litre by 2020.

“With many of our plants located in water-stressed regions around the globe, we’re focused on responsible water stewardship in our operations,” says Bruce Hettle, Group Vice President, Global Manufacturing & Labor Affairs. “We aim to ensure a stable water supply for our facilities, while working with local communities to help ensure their needs are met.”
Of all the water on the planet, less than 1 percent is available for human use – according to WaterSense, an EPA partnership program. The agency says the remaining 99 percent is salt water in oceans, fresh water frozen in polar ice caps, or water inaccessible for practical use.
Ford has saved 377 billion litres of water from 2000 to 2015, a decrease of 61 percent – enough to fill over 15,000 competition-sized swimming pools. By achieving that by 2013, Ford beat its own water reduction target by two years.  
“We recognize water is a critical resource, so we established an aggressive 2020 target, building on our successful reduction efforts to date,” says Andrew Hobbs, Director, Environmental Quality Office. “We are exploring innovative ways to reduce our footprint, starting with our aspirational goal of zero potable water use in our manufacturing processes. From there, we have a final goal of zero water withdrawal for our manufacturing processes.”
Ford has achieved its reductions to date by implementing new technologies such as its 3-wet paint process and minimum quantity lubrication – saving hundreds of thousands of gallons of water per year. It will continue to roll out real-time water metering using innovative technologies to aggressively manage water use. The company also conducts ongoing water assessments to determine where new water-saving processes can be implemented.
Ford set out to reduce water use in 2000 with its Global Water Management Initiative. The company’s strategy aligns with core elements of the CEO Water Mandate, a private-public initiative launched by the UN Secretary General in 2007 and adopted by Ford in 2014.
“Ford recognizes the human right to water,” says Kim Pittel, Vice President, Sustainability, Environment, & Safety Engineering. “Setting an aspirational goal of zero water withdrawal for its manufacturing processes and endorsing the CEO Water Mandate are all public demonstrations of this. We’ve not only moved to reduce water in our own facilities, but we are now sharing our leading practices for decreasing water use with our suppliers, and multiplying our impact.”
Ford is one of eight companies to earn an “A” rating for its actions to conserve water by CDP, the world’s only global environmental disclosure agency.  Ford is the only North American company to earn the agency’s highest honor for corporate water stewardship.

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