New Car brand "QOROS" has been named "Best of the Best" in Automotive Brand Contest.

Qoros, the new international car company based in China, has been recognised for outstanding achievements in brand design across no fewer than five categories in the annual Automotive Brand Contest organised by the German Design Council.

Qoros won the ‘Best of the Best’ award in the ‘Corporate Publishing’ category for its ‘Qoros & Design’ magazine. Produced in cooperation with Italian publication, Auto & Design, the premium-feel ‘Qoros & Design’ magazine explains the company’s design evolution and processes one year on from its global debut at the 83^rd Geneva Motor Show. The independent panel of judges commented: “The Qoros brand is currently undertaking great efforts to secure a place in the European automotive industry. Using a technical journal for car design as a medium for brand placement represents a highly creative form of corporate publishing.”

The jury also named Qoros as winners in four other competition categories, including two awards for ‘Exterior Volume Brand’, which were bestowed upon the company’s first and second production models – the Qoros 3 Sedan and Qoros 3 Hatch. Qoros also collected awards for ‘Brand Architecture’ for its stand design at the 2013 Geneva Motor Show, and ‘Brand Design’ for the company’s logo.

Qoros’ Executive Director of Design, Gert Volker Hildebrand attended the awards ceremony in Paris on 2^ndOctober. “It’s a great honour to collect these awards on behalf of our international design team,” explains Hildebrand. “We have worked hard to design and develop an original identity for this new international car company, and these awards recognise our success in the early stages of establishing the Qoros brand.”

The Automotive Brand Contest is the only neutral, international design competition for automobile marques and has emerged as an important annual celebration in the industry’s calendar. The annual awards, organised by the German Design Council, honour outstanding product and communication design in the automotive industry, and focus on the integral and consistent use of the brand across all media and products.

The German Design Council was established in 1953 on the initiative of the German Bundestag (the lower house of the German parliament) to strengthen design competence within the industry. Its diverse activities pursue a single goal: to communicate the enduring enhancement of brand value through the strategic employment of design.