SEPTEMBER SALES - PEUGEOT - The Lion is definately going from strength to strength with higher sales.

• Retail sales up 17% compared to September 2013
• Over 22,000 Peugeot vehicles sold in September
• Hugely popular 208 and 2008 spearhead a solid performance
• Light Commercial Vehicle sales up 50% on 2013

PEUGEOT’s drive to substantially grow retail new car registrations has again proved the right strategy, with positive results for September.

Thousands of customers headed for PEUGEOT showrooms to buy a 64-plate car, spurred on by a range that is the youngest in PEUGEOT's history and packed full of sophisticated design, exceptional value for money and high desirability.

Almost 11,000 retail customers registered a new PEUGEOT in September, that’s a 17.2% rise on September 2013 in a market segment that was just 6% higher. It is a clear vindication of the Brand’s strategy to develop its retail business still further.

Selling 6,968 units across both retail and fleet, the PEUGEOT 208 was the ninth best-selling car overall in the month and number seven in the retail market.

PEUGEOT’s compact vehicle line-up has never been stronger, and demand for the 208 combined with sales of the versatile 2008 Crossover illustrates that point perfectly. Retailers have broken through the 40,000 registrations barrier already this year with these two key models. That’s a 23.5% increase on last year!

The all-new PEUGEOT 108 has made a strong start to its showroom life. Despite only being launched in July, sales of 2,797 units in September reveal early customer interest is translating into sales and order books going forward are very healthy.

Year-to-date sales of the new PEUGEOT 308 – expected to get an extra boost in the coming months thanks to the arrival of a performance-oriented GT derivative – are also up on the model it replaced.

Demand across PEUGEOT’s popular and practical LCV range is also very strong. Including the Bipper, Partner, Expert and Boxer families, PEUGEOT has sold 24,452 units YTD. Compared to just 16,282 last year, it’s an impressive increase of more than 50%.

Year-to-date new vehicle sales for PEUGEOT stand at just under 110,000 up 7.4% on the same period in 2013. This is even more impressive when it is understood that the Brand has deliberately reduced its fleet commitments in certain channels.

Director of Sales, Neil Moscrop said: “Retail demand for our cars is what we’ve actively targeted during 2014, and to be up more than 17% in the biggest month of the year is fantastic news. That coupled with an excellent sales performance in light commercial vehicle shows that PEUGEOT is very much ‘Back In the Race’.”