Tuesday, 13 September 2016
ŠKODA Auto launches Sports Utility Vehicle strategy in global growth segment with ŠKODA KODIAQ.
ŠKODA launch their SUV-campaign with the recently introduced ŠKODA KODIAQ. The brand explains the importance of the new ŠKODA KODIAQ for the development of ŠKODA as a special topic on their new online platform – ŠKODA Storyboard.
“With the ŠKODA KODIAQ, ŠKODA is entering a new, globally fast-growing market segment - the large-SUV category. This is an important step for the ŠKODA brand, and additional SUV models will follow.
With the new SUV campaign, the company intends to attract new customer groups, expand their market share and strengthen their position on the global markets,” says Dr. Guido Haak, Head of Product Management at ŠKODA AUTO explains on the new online platform – the ŠKODA Storyboard.
Prof. Lutz Fügener of Pforzheim University is also featured on the site, talking about the secrets of good car design, especially modern SUV design.
These stories and other background information on ŠKODA’s SUV models, as well as market developments and prospects in this rapidly growing segment are now available on ŠKODA’s new online platform .
ŠKODA’s new brand platform combines news and information with emotive background stories and target-group-specific stories. The site also includes videos, picture galleries, downloads, related links and bundles the company’s social media channels.
The ŠKODA Storyboard features a modern and user-friendly layout. Thanks to Responsive Web Design, the site can be used on all devices – from desktops and tablets to smartphones. All content on the Storyboard is approved for further use by the media. The platform is aimed at journalists and opinion makers, as well as customers and ŠKODA fans.