Jeep takes its pop up dealelrship to an area where only 4x4's can be accessed by, watch the video how it was done.

• Jeep becomes first automaker to create a pop-up dealership, reachable only in a 4x4 vehicle
• ‘Dealership’ popped up on the cliff edge of Robin Hood’s Bay in the North York Moors National Park
• Jeep 75^th edition Grand Cherokee towed the three and half tonne ‘dealership’ off-road to the bay
• Full 75^th Anniversary range on show throughout: Grand Cherokee, Cherokee, Wrangler, Renegade, and the historic Willys Jeep
• 75^th range is on sale and available in dealerships now

Jeep has once again displayed its unrivalled off-road heritage by creating the world’s first pop-up showroom, accessible only by 4x4, to mark its 75^th anniversary.

The ‘dealership’ opened for three days at Robin Hood’s Bay, in North Yorkshire, installed on the edge of the famous cliffs, looking out over the North Sea.

The three and a half tonne mobile showroom was towed to the location across the rugged North York Moors terrain by Jeep’s 75^th Anniversary Grand Cherokee while the rest of the 75^th Anniversary range and an example of the famous Willys Jeep were displayed on-site.

While passing trade wasn’t expected at the remote location, walkers and ramblers were welcomed into the ‘dealership’ to discover more about Jeep’s famed 4x4 credentials.

“Jeep has a long and illustrious off-road history,” said Damien Dally, head of brand, Jeep UK. “In our 75^th year, a landmark moment, it seems fitting that we’ve demonstrated that our vehicles really do go anywhere and can do anything by creating the world’s first pop-up dealership which you can only get to in a 4x4.”

Jeep’s 75^th Anniversary range includes limited edition versions of the Grand Cherokee (125), Cherokee (125), Wrangler (85) and Renegade (400).

To find out more about Jeep’s 75^th year visit: 

http://www.jeep.co.uk/life/75th-anniversary/

To find out more about Jeep Grand Cherokee 75^th edition visit: 

http://www.jeep.co.uk/grand-cherokee/grand_cherokee-75-anniversary/

To find out more about Jeep Cherokee 75^th edition visit: 

http://www.jeep.co.uk/cherokee/cherokee-75-anniversary/

To find out more about Jeep Renegade 75^th edition visit: 

http://www.jeep.co.uk/renegade/renegade-75-anniversary/

To find out more about Jeep Wrangler 75^th edition visit: 

http://www.jeep.co.uk/wrangler_unlimited/wrangler-unlimited-75-anniversary/