Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Friday, 24 March 2017

WORLDWIDE SALES - CADILLAC - The US Luxury brand continues to grow at double digit figures.

Cadillac sold 21,460 vehicles in February 2017 globally, an increase of 18.6 percent. This marks the ninth consecutive month in which Cadillac has registered double-digit percentage growth.

Cadillac sales in the midsize luxury crossover category — the industry’s strongest segment — grew 46 percent in February and 49.3 percent so far in 2017.  Cadillac’s new XT5 luxury crossover launched in mid-2016 and has quickly become one of the U.S. market’s best-selling luxury models.
Cadillac’s growth in China, the world’s largest market, was a robust 89.6 percent in February. For the year to date, Cadillac sales in China are up 106 percent and global sales are up 32.3 percent.

According to Power Information Network, the average U.S. transaction price for a new Cadillac in February rose $890 to $54,590, thousands more than luxury competitors such as BMW, Audi and Lexus.
“Cadillac is earning sustained global growth, registering double-digit gains for nine consecutive months,” said Cadillac President Johan de Nysschen. “While growing the business significantly, we are at the same time elevating the aspirational character of the brand. Average transaction price growth in the U.S. market continues to be strong, reflecting both our disciplined strategy and the rising value customers are placing on Cadillac’s product substance.”
Cadillac sales in key regions appear in the table below.
SALES BY REGION




Feb-17
Feb-16
 % Change
YTD-17
YTD-16
% Change
United States
10,823
11,840
(8.6)
21,121
22,580
(6.5)
China*
9,034
4,766
89.6
27,045
13,103
106.4
Canada
754
685
10.1
1,411
1,496
(5.7)
Middle East
339
329
3
632
618
2.3
ROW
510
477
6.9
1,024
935
9.5
Total
21,460
18,097
18.6
51,233
38,732
32.3