Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Tuesday, 15 November 2016

USA - Buick earned the highest marks, 809/100 in J.D. Power’s 2016 U.S. Sales Satisfaction Index 2016.

  • J.D. Power study notes new owner education key to higher satisfaction
As Buick continues to delight customers with its beautiful, whisper-quiet and quality-driven cars and SUVs, it is also ensuring they have the greatest possible experience learning about their vehicles. J.D. Power’s 2016 U.S. Sales Satisfaction Index (SSI) Study ranks Buick the highest among mass market brands. 

A brand’s ability to help new-vehicle owners understand technology and enhance the overall ownership experience are key to high SSI rankings. 
In brand sales satisfaction rankings, Buick earned the highest marks with a score of 809 (based on a 1,000-point scale).
“We know a positive customer experience goes well beyond great product,” said Duncan Aldred, vice president of Global Buick Sales, Service and Marketing. 
“Our sales satisfaction ranking shows that our ability to deliver a meaningful purchase-to-ownership process is paying off for our customers well beyond when they leave our stores.”
The SSI Study is a comprehensive analysis of the new-vehicle purchase experience that measures customer satisfaction with their dealer. It is based on responses from nearly 29,000 buyers who purchased or leased their new vehicle in April or May of 2016.