Purpose

I will try my best to provide detailed info on various cars and what is like to live with them, I have already produced a few for Jaguar-car-forums, I will do my best to be unbiased, but it will be hard for some cars. I will re-produce press releases and copy from other motoring news.

Wednesday, 16 November 2016

USA - Strategic Vision has named four FCA US LLC vehicles to its “Most Loved Vehicles in America”

  • Dodge Charger and Durango "most loved" in their respective segments for third consecutive year
  • Dodge Challenger captures Specialty Coupe segment
  • Jeep® Wrangler Unlimited wins Entry SUV segment in 2016 "Most Loved Vehicles in America" survey by Strategic Vision
Strategic Vision has named four FCA US LLC vehicles to its “Most Loved Vehicles in America” list:
  • Dodge Challenger (Specialty coupe)
  • Dodge Charger (Full-size car) – third consecutive year
  • Dodge Durango (Mid-size SUV) – third consecutive year
  • Jeep Wrangler Unlimited (Entry SUV)
“Challenger, Charger, Durango and Wrangler Unlimited are four vehicles that symbolize what drives customer love,” said Christopher Chaney, senior vice president – Strategic Vision. “As segment leaders, they are creating the strongest emotional experiences and giving owners the individuality and pride of top-performing new vehicles.”


Strategic Vision’s research shows that true advocacy and brand loyalty begin not when buyers are simply “satisfied,” but when they truly love their experience. With this in mind, Strategic Vision has created the Customer Love Index (CLI). This metric continues the company’s rich tradition of cutting-edge research, and reveals in their most recent automotive research which vehicles are doing the best at creating love, and shows why they can be more successful than their competition.
Based on Strategic Vision's quantitative New Vehicle Experience Study (NVES) of more than 44,000 owners, the CLI results represent the Most Loved Vehicles in their segments as rated by new vehicle buyers